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  • de Alwis, M.P.
    et al.
    Garme, K:
    Martire, R. Lo
    Kåsin, J.I.
    Äng, Björn
    Dalarna University, School of Education, Health and Social Studies, Medical Science. Centre for Clinical Research Dalarna, Falun, Sweden; Division of Physiotherapy, Department of Neurobiology, Care Sciences and Society, Karolinska Institutet, Huddinge, Sweden.
    Crew acceleration exposure, health and performance in high-speed operations at sea2017Conference paper (Refereed)
    Abstract [en]

    The presented research program investigates the association between working conditions aboard High-Speed Craft (HSC) and its outcomes in terms of acceleration exposure and crew health and systems performance respectively. The aim is to identify the related risk factors and further, to use them to improve the assessment criteria in a simulation-based-design framework. The investigation initially document a seaborne population by a web-based questionnaire tailored for High-Performance Marine Craft Personnel (HPMCP) and similar populations. Then data is collected during regular service by measuring craft acceleration and through another questionnaire especially resolute on perceived work-exposure, health and performance. Exposure and performance data is collected daily and health data weekly, depending on seaborne frequency. The population repeats the prevalence questionnaire about a year later enabling a longitudinal follow-up for identifying long-term effects of exposure. The paper reports the two questionnaires´ development and pilot test as well as the first application for baseline data collection in the target group. The results indicate health and performance characteristics of the study population and data shows a promising correlation between the self-reported subjective exposure and the measured objective acceleration. Data indicates a comparatively higher prevalence of musculoskeletal pain in the study population than that of the general population.

  • Bakker, Barbara
    Dalarna University, School of Humanities and Media Studies, Arabic.
    Arabic dystopias in the 21st century: A study on 21st century Arabic dystopian fiction through the analysis of four works of Arabic dystopian narrative2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Dystopian fiction as intended in the Western literary tradition is a 20

    th century phenomenon on the Arabic literary scene. This relatively new genre has been experiencing an uplift since the beginning of the 21st century and many works that have been defined dystopias have been published and translated into English in the last 10 – 15 years. In order to find out their main features, Claeys’s categorization of literary dystopias is applied and a thematic analysis is carried out on four Arabic dystopian works of narrative, written by authors from different parts of the Arabic world. The analysis shows that 21st century Arabic dystopias are political dystopias, with totalitarianism as their main variation. Rather than on society, their focus is on the individual, and more specifically on personal freedom. The totalitarian constraints are mainly caused by religious fundamentalism and bureaucratic procedures. Surveillance and control over population are implemented by means of religious precepts and bureaucratic constructions, together with, in some instances, control over language and technological devices. Political totalitarianism regardless of a specific political ideology is identified as main theme. The thesis suggests that a Western-based classification framework is only partially suitable for Arabic dystopian fiction of the 21st century and that further research, including but not limited to a specific classification theory for Arabic dystopian fiction, is necessary to properly investigate this new literary trend in Arabic literature.

  • Rauhut, Daniel
    et al.
    University of Eastern Finland.
    Rauhut Kompaniets, Olga
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The Impact of Immigrant Entrepreneurship on Regional Development in Western Sweden2018In: Romanian Journal of Regional Science, ISSN 1843-8520, E-ISSN 1843-8520, Vol. 12, no 1, p. 18-42Article in journal (Refereed)
    Abstract [en]

    This paper discusses how immigrant entrepreneurship impacts regional development. Three towns in Western Sweden are analysed,using unique data on company start-ups at a local level. The findings suggest that immigrant entrepreneurs are overrepresented in the start-ups of labour intensive and low productive businessesin the service sector. Such entrepreneurship does not promoteregional development, but it may get the entrepreneur out of thereliance onwelfare schemes and meet theirbills. Resultantly, the region appears to be caught in a vicious circle of underdevelopment, whereincompanies started by immigrant entrepreneurs experience a limited market expansion, and this leads to low savings,low consumption, reduced stock of capital in the economy,and low income.

    Thispaper offers important insights on how theory and results that stem from an aggregate national level may differ when entrepreneurship is analysed at a local level. It concludes that what works well and promotes regional development in metropolitan areas may lead to completely different outcomes in smaller towns in decaying industrial regions.

  • Vähäjylkkä, Emil
    et al.
    Dalarna University, School of Education, Health and Social Studies, Sociology.
    Fredriksson, Arvid
    Dalarna University, School of Education, Health and Social Studies, Sociology.
    Ledarrollens påverkan på privatlivet: En kvalitativ studie om idrottsledare2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to investigate how the role of a coach affects the private life. In orderto fulfill the purpose of this study we have used a qualitative method with seven conductedinterviews. The questions that where asked in the interviews were in the themes of norms, roleand role identity. The collected information from the interviews was transcribed and used in atable and was analyzed through a thematic analysis. This was conducted for the purpose that itwould answer the issues of the study. The results showed that different variables, for examplethe opinions on the private role, the role as a coach, norms, and each individuals relation to thenorms, could affect the private life of the coaches. These variables can together with the usingof different theories give a picture of the reasons why each individual is affected in the waythey are.

  • Nielsen, Anne-Linn
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Larsson, Victoria
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Kundrelationer i bankbranschen: Hur banker med skilda verksamheter arbetar med kundrelationer idag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine and compare how banks with differentiating operations work with their customer relationships. The financial market has changed because of digital advances in society as a whole and because of newly arisen competitors. This has created a new competition were the customer relationship is important as a competitive advantage. To establish how different banks work to retain and maintain their customer relationships we’ve conducted group interviews with banks with differentiating operations. The result shows that banks with different operations work slightly differently regarding their customer relationships. Large banks are more digitally driven and prone to adopt technological solutions. The smaller banks rely on word-of-mouth to gain new customers and attaches significant importance to creating a sort of affinity or an emotional commitment through their local presence. The bank insurance company’s priority is the interpersonal relationship with the customer and believes that this is where trust is built. Furthermore, the relationship between the customer and the banker seems to be stronger and more valued by the customer than the relationship between the customer and the bank as a brand.

  • Pawlowski, Nell
    Dalarna University, School of Humanities and Media Studies, French.
    L’acquisition du langage chez l’enfant : le pouvoir de lalittérature enfantine sur la stimulation du langage chezl’enfant: Etude des textes des livres « Petit Ours Brun »2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Does the simple act of reading a children’s book enable children to deve

    lop their language skills?

    This is the question we pose in our thesis. Our goal is to analyse the texts in the books about Little

    Brown Bear (Petit Ours Brun in French), who is a favourite among small children, and to observe

    whether certain terms, like Little Brown Bear, are repeated, as well as terms that form part of the

    book titles. To achieve this goal, we analysed the texts in the books about Little Brown Bear and

    the syntactical place of the most frequently used terms. Our results partially validate our

    hypothesis. In addition, we studied the types of verbs (state or action) and the verbal tenses that

    are most often used in the texts. Our goal is to examine whether the character of Little Brown

    Bear is one of action or state, and to see whether the verb tenses used correspond to the language

    level of a 3-year-old child. Our results show that Little Brown Bear is indeed a character of action,

    despite our observing a more frequent repetition of state verbs. However, the most often used

    tense is the present and as such does not meet the level of grammar that a 3-year-old child can use

    and understand.

  • Valovirta, Ana Maria
    et al.
    Dalarna University, School of Education, Health and Social Studies, Sociology.
    Geha, Mostafa
    Dalarna University, School of Education, Health and Social Studies, Sociology.
    Ett ohederligt äktenskap?: En kvalitativ studie om hur troende muslimska män i Sverige upplever muslimska kvinnors rätt att ingå äktenskap med en icke-muslim.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Mixed marriages within Islam are defined by marriage outside of the religion, and differs between men and women. Men are allowed to marry women from the Abrahamic religions (Jewish/Christian). Women on the other hand are only allowed to espouse a Muslim man. This Bachelor’s Thesis of Sociology had the purpose through qualitative measures, investigate how believing Muslim men in Sweden view Muslim women’s rights to engage in marriages outside of the Islamic faith. The study focuses on the views and attitudes of Muslim men. As women’s position in the choice of marriages was a recurring theme in the study, these were also accounted for in terms of how their views and attitudes affects Muslims. The study’s primary data has been collected through six semistructured interviews with six faithful Muslim men in Sweden, with no relationship to each other. Through the collection of empirical data, which, through thematizing, resulted in four distinct themes. The purpose of this study was to answer the analysis from a perspective that adheres to Connells theory of masculinity (hegemonic masculinity) and the term “homosocial”. The result from the study showed that all six interviewed Muslim men, generally, had a negative attitude towards Muslim women’s rights to marry outside the religion. The (Muslim) men were also negative to changes regarding (Muslim) women and the liberation of their rights around mixed marriages. Some men exhibited an increased focus on the interpretation of religious texts, as well as assumptions, whilst others emphasized culture and tradition. An articulate pattern amongst the Muslim men manifested through opinions that a marriage is a collective matter rather than an individual affair. The analysis concludes that there is a difference between men and women and their rights within the engagement of marriage. This leads to women’s behavior, freedom and choices are dictated by men’s opinions, assumptions and interpretations of religious texts. Although demonstrating a clear division between women and men’s rights within Islam’s approach to mixed marriages. The (Muslim) men considered the established religious interpretations to be legitimate and logically developed to protect the woman from precarious marriages. The interviewees considered the approach to be a conserving measure to protect Islam.

  • Elefelt, Alexander
    Dalarna University, School of Education, Health and Social Studies, Sociology.
    Den lokala ideologin: - En analys av Falupartiets ideologi.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The local Falun party is claiming not to be steered by any of the classical ideologies that the national parties have, they claim that they are steered by something else that has to do with what is the best for Falun community, but what does that mean and what kind of ideology is that about? It must be some kind of local ideology? The purpose of this paper is to analyse the Falunparty’s ideology to create a bigger understanding about it. It will do that thru the method of discourse analysis and with help of theories about ideological analysis where you separate the ideology into different headlines. And this analyse will only be done on the Faluparty’s text material from their website. The questionnaire’s in this paper wants to answer to what kind of ideology the local ideology is made of by comparing it to the national classical ideologies that the party is claiming not to be steered by. This paper is also questioning if this local ideology has populistic undertones. The results show that the Faluparty has a mix of all kinds of ideologies, which in itself can be seen as populistic. They do not have any extreme ideology, but their primary ideological nature is slightly right-wing conservative, thus with a populistic behaviour.

  • Nilsson, Martin
    et al.
    Dalarna University, School of Technology and Business Studies, Information Systems.
    Norberg, Patrik
    Dalarna University, School of Technology and Business Studies, Information Systems.
    Automatisering av test av legacysystem: Utmaningar och faktorer att beakta2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Information systems are used by most organisations today and are critical to the business. Many organisations got one or more legacy systems which have been used for a long period of time. Failures and disruption in these systems can lead to great consequences and it is important to test the systems to avoid them. Manual testing requires much resources. To automate the tests are a possibility and our partner in this study, Stora Enso Skog, wanted to look into the possibilities.The purpose of this study is to describe what challenges you meet when automating tests for legacy systems. The purpose is also to describe what factors you need to consider when implementing test automation. To do this we have used a case study and gathered data through interviews and study of documents. The interviews have been conducted with experienced experts within the testing area.Our conclusions shows that there are a number of challenges to consider when automating tests for legacy systems. The challenges include problems trying to automate some sort of tests for legacy systems due to the code being unstructured and not prepared for tests. There’s also a risk of spending too much resources in automating the tests instead of improving the systems.A number of factors to consider when implementing automated tests for legacy systems have also been found. Examples given are that automating tests can never fully compensate for a bad architecture and design. Focus should also be on the most important tests and start automating small parts. Also to improve the possibility to test in legacy systems instead of just adopting the testing tool to the system is to be considered.Finally we have noted that there are different types and levels of legacy systems and because of that challenges and factors to consider when automating tests may vary. Many challenges and factors presented in this study also applies to systems not considered legacy.

  • Han, Mengjie
    et al.
    Dalarna University, School of Technology and Business Studies, Microdata Analysis.
    Zhang, Xingxing
    Dalarna University, School of Technology and Business Studies, Energy Technology.
    Xu, Liguo
    May, Ross
    Pan, Song
    Wu, Jinshun
    A review of reinforcement learning methodologies on control systems for building energy2018Report (Other academic)
    Abstract [en]

    The usage of energy directly leads to a great amount of consumption of the non-renewable fossil resources. Exploiting fossil resources energy can influence both climate and health via ineluctable emissions. Raising awareness, choosing alternative energy and developing energy efficient equipment contributes to reducing the demand for fossil resources energy, but the implementation of them usually takes a long time. Since building energy amounts to around one-third of global energy consumption, and systems in buildings, e.g. HVAC, can be intervened by individual building management, advanced and reliable control techniques for buildings are expected to have a substantial contribution to reducing global energy consumptions. Among those control techniques, the model-free, data-driven reinforcement learning method seems distinctive and applicable. The success of the reinforcement learning method in many artificial intelligence applications has brought us an explicit indication of implementing the method on building energy control. Fruitful algorithms complement each other and guarantee the quality of the optimisation. As a central brain of smart building automation systems, the control technique directly affects the performance of buildings. However, the examination of previous works based on reinforcement learning methodologies are not available and, moreover, how the algorithms can be developed is still vague. Therefore, this paper briefly analyses the empirical applications from the methodology point of view and proposes the future research direction.

  • Taylor, Nicholas
    Dalarna University, School of Humanities and Media Studies, Japanese.
    The loss of meaning in the translation of Shōnen manga : A comparative analysis of the character impressions between the English and Japanese versions of Dragon Ball2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to analyze whether or not the translation of

    shōnen manga, a subset of Japanese comics, cannot be done into English while maintaining the complete original intent and meaning of the work in its source language. This was done through a survey asking both native Japanese speakers and non-native Japanese speakers to compare panels from both the Japanese and English versions of the manga Dragon Ball, and through their responses strengthening the hypothesis that the inherent meaning between the two versions did indeed end up feeling different. The main differences cited were based partly on yakuwarigo, so-called "role language", and that there were inherent implications in the Japanese speech patterns that were not accurately conveyed in the English translation, thereby leading to some loss of context between the two versions, making the impressions of the characters differ in some areas. Hence, the results of this study accentuate that some aspects of Dragon Ball will be lost in translation.

  • Svensson, Jesper
    Dalarna University, School of Humanities and Media Studies, Moving Image Production.
    Klippningens roll som Storytelling i Reklamfilm: En jämförande filmanalys av hur berättande förstärks avklippning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att undersöka relationen mellan reklamfilmers

    berättande och klippning. Hur använder man sig av olika klippmetoder i svensk

    reklamfilm idag och hur förs berättelsen framåt. Metoden för uppsatsen är en

    jämförande filmanalys. Fokusen kommer att ligga på sekvenser från tre olika

    svenska reklamfilmer. Gestaltningsmetoderna som kommer undersökas är

    kontinuitet, montage, rytm och kollision. Då ämnet inte är omskrivet innan så har

    gestaltningsmetoderna hämtats ur litteratur som tagit upp eller nämnt reklamfilm

    som ett exempel. Uppsatsen fokuserar på hur klippningen fungerar som

    storytelling och hur detta bidrar till att föra berättelsen framåt i det kortare

    formatet. Uppsatsen ger en ökad förståelse för hur man kan använda olika

    gestaltningsmetoder för att påverka en publik med reklamfilm.

  • Johansson, Kristoffer
    Dalarna University, School of Humanities and Media Studies, Moving Image Production.
    Celebrity brand endorsing2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med den här uppsatsen är att undersöka hur svenska reklamproducenter ser

    på användandet av kändisar i reklam, så kallad celebrity brand endorsing. Att

    använda kändisar i reklamkampanjer är en vanlig marknadsföringsstrategi i både

    Sverige och utomlands, och en inledande fundering i studien är huruvida detta

    bottnar i en övertygelse hos reklamproducenterna om att kändisar "lönar sig". I

    bakgrunden finns vetskapen om att prislappen på kändisars medverkan i

    reklamproduktion är hög, till exempel uppges Zlatan Ibrahimovic ha fått tolv

    miljoner kronor för att figurera i Volvos kampanj "Made by Sweden". Resultaten i

    studien bygger på intervjuer med sex personer från den svenska reklambranschen,

    och tyder på en mycket ljum inställning till bruket av kändisar i reklam.

    Kändisreklam bedöms kosta mer tid och pengar än nödvändigt, och den ger ingen

    säker utdelning i form av ökad varumärkeskännedom bland konsumenterna eller

    ökade försäljningsvolymer på marknaden. En slutsats är att celebrity brand

    endorsing ändå kan fungera som reklamstrategi men att lämpligheten måste

    utvärderas från fall till fall.

  • Arsova, Pavlina
    Dalarna University, School of Humanities and Media Studies, Moving Image Production.
    Alcohol advertising: A Minor Field Study in Cape Town.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine marketers view of alcohol advertising. Focus have been

    on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender

    and celebrities. The method used was semi-structured interviews with eight marketers at three

    advertise agencies/production companies in Cape Town who have working experience of alcohol

    advertising and this have been analysed in relation to impact and identity theories as well as ethics.

    The result showed that majority of the marketers did not believe alcohol advertising increase

    alcohol consumption nor lead to alcohol abuse but rather create brand awareness and competition

    between brands. Their perception was also that alcohol brands are connected to identity in South

    Africa and that using celebrities in alcohol advertising could be highly effecting when using the

    right celebrity. One conclusion is that the participants did not suffer from moral myopia since they

    were fully aware of what harm alcohol could have on the society. Regarding moral discussion at

    work was it some of the marketers that did not talk about ethical issues which could be a sign of

    moral muteness but it is really hard to draw any conclusion about it after a short interview.

  • Rosenkvist, Wei Hing
    Dalarna University, School of Humanities and Media Studies, Chinese.
    Flipping the Classroom – Integrating Intercultural Communication Competence into a Chinese Foreign Language Course2018Conference paper (Refereed)
    Abstract [en]

    The rapid development of information communicative technology today not only accelerates the pace of internationalization and globalization but also shape the modes of human communication. Facing this overwhelming challenge, the cross-cultural and societal aspects of pragmatics, intercultural communication competence has especially become one of the main focuses in second/foreign language education worldwide. 

    Responding to this challenge, the latest issued official documents for Chinese as a second/foreign language education in China propose a renewed syllabus, emphasizing the importance of culture as an integral element in effective communication. However, how to integrate intercultural communication theories into present foreign language courses remains mostly on a theoretical level. Very few practical or empirical studies have been done in this academic arena.

    This motivated the implementation of an action research in which aims to explore the possibilities and limitations of integrating Chinese culture and intercultural communication theory into a present Chinese foreign language course for beginners. The research utilizes an interactive online learning platform to deliver a series of online tasks - “flipping the classroom” – to explicitly demonstrate how cultural differences affect the language used by Chinese, English and Swedish speakers. Through case studies and other brainstorming activities, the tasks gradually enhance the students’ awareness of cross-cultural differences in varying social situations.

    This paper will present the findings of this action research, in particular, the design and implementation of the online tasks for “flipping the classroom”, such as: 1) the characteristics of this interactive online tool, “flipping the classroom”; 2) the cultural elements and intercultural communication theory included in the online tasks; 3) the specific tasks integrated into the enhanced course; 4) student response to the tasks and 5) the effectiveness of these tasks in developing students’ intercultural communication competence.

    Key words: Chinese as a second language, culture, cultural pragmatics, intercultural communication, intercultural communicative competence, action research

  • Eklund, Tim
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Nilsson, Jenny
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Från identitet till varumärkesstrategi: En kvalitativ studie om varumärkesarbetet i Allsvenskan och Superettan2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Studies has shown that sports organizations have become increasingly commercialized and professionalized, which have led them to work in a manner like a company and a profitable business. Allsvenskan and Superettan in Swedish elite football for men is no exception. Between the leagues there is promotions and relegation, and reports shows that the financial conditions in Superettan is worse. To attract stakeholders and not being dependent on the sporting success, a sport organization should build a strong brand. Corporate social responsibility is considered to create legitimacy and a good reputation for companies that work with it. The question was if sports organizations actively work with their brand and if CSR is a part of it.

    In a case study conducted on French football organizations, it shows that it is possible for a specific brand building model and that the sport organizations identity and position lead to the brand strategy. Based on this, the purpose of the study was created to compare how sports organizations in Allsvenskan and Superettan work to strengthen their brand.

    Interviews were made with three sports organizations from Allsvenskan (Djurgårdens IF, Kalmar FF and IK Sirius FK) and three sports organizations from Superettan (AFC Eskilstuna, Halmstad BK and IFK Värnamo). The interviews were then analysed by a thematic analysis.

    The result of the study showed that there are similarities and differences between sports organizations in Allsvenskan and Superettan in their work to strengthen the brand. Sports organizations in the middle category regarding the number of employees appeared to be taking advantage of the Swedish elite football (SEF) than the larger and smaller sports organizations as the number of employees. Everyone had CSR work connected to their business.

    The result also showed that the model for brand equity is not to applied to Swedish sports organizations in Allsvenskan and the Superettan, because it was only Djurgårdens IF that made it full today. The model is not full filed and should be develop and link CSR as part of the identity of the brand building of a sports organization.

  • Andersson, Anton
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Löf, Jakob
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    En kvalitativ studie om sportchefers förklaring till den höga omsättningen inom SHL och Hockeyallsvenskan i svensk elitishockey.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    End of signal has just passed. The team you work for has just won the championship, and you

    as sport director hailed as a hero based on your ability to build a successful team. The season

    after looks differently, you are painted as guilt and the association begins to lose patience.

    The pressure of external stakeholders grows and it ends with the association choosing to fire

    you. Another scenario is the feelings that the excessive workload will be your failure, which

    will let you resign from your service as sports director. Being a sports director in a

    performance-based world places high demands on you as an individual, both holding

    knowledge about Ice hockey, but also to handle for example economic and legal issues.

    Almost half of all sports directors have become unemployed or stopped themselves in recent

    seasons. It becomes clear that the role and the requirement image become complex. That

    reason makes it interesting to explain this problem.

    The study has been conducted by making

    qualitative interviews with the selection of sports directors in SHL and Hockeyallsvenskan in

    Swedish elite Hockey. SHL (Swedish Hockey League) is the highest league and

    Hockeyallsvenskan is the second highest league in Swedish Elite Hockey.

    The purpose of this study has been the sports leaders’ explanation for the high turnover in

    SHL and Hockeyallsvenskan in Swedish elite Hockey.

    The purpose of this study has developed two issues that will form the basis of the study:

    1. What are the factors behind the high turnover of the sports directors?

    2. Is the responsibility of the associations or the sports directors for the high turnover?

    The result of this study shows that there are combinations of different factors that are behind

    the high turnover of sports directors in Swedish Elite Hockey. One factor is the diffuse

    requirement picture from the association on what is expected of the sports director. The

    sports director’s role in the organization is not clear enough. This leads to a collision in which

    the associations have not identified the skills required in the role. Furthermore, there is a lack

    of continuity and long term relationships with the associations where confidence in the sports

    director immediately reduces in the event of non-sporting results. The result also shows that

    the impact of external factors, combined with excessive workload, leads to terminations in

    the profession. Finally, it may be noted that the role of sports director requires good

    competence in matters that are included in the role of a chief. The lack of competencies

    within the management leads to difficulties for the sports director to handle the issues that

    include tough decisions.

  • Eriksson, Alexander
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Medén, Daniel
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Pettersson, Tobias
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    "Det är ju ändå min förening": En kvalitativ studie om vad som motiverar styrelsemedlemmar att arbeta ideellt2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Volunteering in sport has, according to studies, become a problem as it becomes harder for sports associations to recruit and maintain their volunteers. Factors such as burdensome tasks and lack of time are some of the reasons that have been raised about the problem of volunteering. The purpose of this study is to investigate what is affecting the motivation of board members to work voluntarily. We have obtained inspiration from grounded theory and conducted eight semistructured interviews with board members in various non-profit organisations to achieve the results of our study. As we only obtained inspiration from grounded theory, the study has been supplemented with a theory section to strengthen the analysis of our empirical data. After these eight interviews we experienced a saturation in our empirical data as the answers did not lead to any new information. With the collected data, we identified five categories that affect the motivation of these board members to work voluntarily. The five categories produced in our study resulted in a core category that we considered to be more prominent than the others, and four subcategories, all of which are related to our core category. The core category is referred to in this study as "connection to the organisation". In this study we have found these categories to be crucial factors for what makes members of the board work voluntarily for non-profit organisations. The subcategories that we have identified are solidarity, children and youth, noticing and the survival of the association. This study is based on Swedish conditions.

  • Blidberg, Camilla
    et al.
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Hansson, Jeanette
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Kvinnligt, manligt eller macho?: En undersökning av två branscher i samma organisation som upp-visar kvinnodominans respektive mansdominans2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is based on research into the work of gender and equality in two different professions within the same organization. The Swedish labor market is gender segregated and is the labor market to be examined closer stands the internal gender segregation. This means that women and men with the same occupation and sometimes the same employer perform different tasks. According to previous research, women's share of labor has increased significantly since 1960, and this has led to a major step towards increased gender equality. Women and men have chosen different professions that resulted in a gender segregated labor market. A contributory reason why the Swedish labor market is still highly gender segregated is the description of professions and industries such as "typically female" and "typically male".

    The starting point for this study is to develop more research on the importance of the Swedish gender-based labor market. The purpose of the study is thus to investigate two different professions that exhibit women dominance and men dominance within one and the same organization.

    Previous research shows that differences in traditions, attitudes and values are related to gender patterns. This makes women dominate the home care services and men in the technical activities. These gender patterns are of great importance to the working environment, as it affects all parts of our society. The study has been conducted with qualitative interviews from a hermeneutic perspective. Interviews have been conducted with people with different positions from the emergency services, health and social care (home care service), and the staff manager.

    The study has been analyzed with qualitative interviews from a hermeneutic perspective. Interviews have been conducted with people with different positions from the emergency services, healthcare and home care services and the responsible human resource manager.

    The results from the interviews have been analyzed based on the theoretical reference frame-work. In this study we have come to the conclusion that the male-dominated occupational field has gone further in the work of gender equality, for example, new dressing rooms for women. And some of the firemen's partners are against female firefighters.

  • Belius, Elvira
    et al.
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Baeg, Sharmin
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Employer Branding i säkerhetsbranschen: En studie om Securitas arbete med att attrahera och behålla personal2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today's society, the attractiveness of an organization is an important factor. It is important to attract new employees and to retain existing employees. Various factors affect the attractiveness and, in order to achieve attractiveness, the organization can work with different employer branding processes. The aim with this study is to examine what can constitutes Securitas as an attractive employe, with suggestions for improvement and development to attract and retain employees. The theoretical point covers theories with Employer Branding.

    The study is based on a quantitative method where a survey was created to gather empirical data about employees´view and opinions about the organization as an attractive employer. A meeting was held with Securitas executives and HR partners before the survey was designed to know how the organization works to attract and retain employees. The selection of respondents is limited to guardians who works in a region in the middle of Sweden. Diagram have been used to compiled the empiricism and theories have been used to analyze the empiricism. The conclusions are that factors such as relationships, education, information, benefits and work equipment are attractive. All of these factors need to be improved and if it doesn't happened can it be difficult to attract and retain employees. Improvement proposals have been compiled in a dot shape and is based on what have been said in the analysis and discussion.

  • Hansson, Marie
    et al.
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Morell, Frida
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Strategiskt arbetsmiljöarbete: En förutsättning för ett hållbart arbetsliv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is based on an assignment from an organization whose intention is based on their request to review their organizational and social work environment. The aim of the study has been to increase the understanding of key components of the organizational and social work environment in order to enable a sustainable working life. We therefor chose a quantitative approach where 251 questionnaires were sent to the entire production unit. The method has enabled a general and wide-ranging aspect of the organizational and social work environment in the workplace.

    Research related to the psychosocial work environment, where our focus has been on the

    organizational and social aspect, we mainly base our analysis on the Job Demand - Resources model. An essential part of working life is that there is a balance between the job demands and resources that are provided in order to increase health and wellbeing to achieve a high performing organization.

    The result has been analysed on the basis of the theoretical framework and shows that the organization investigated is lacking in several of these components that are necessary to enable a sustainable work life where there is balance. There are areas such as leadership, heavy workload, recovery and victimization that has shown weaknesses. Research related to organizational and social work environment clearly states that there is a link between employee health and well-being and the organization's financial results. Due to this, our work environment should be a fully integrated part of the business. We have therefore proposed a number of activities for the organization to work with in order to improve the work environment and thus the health and well-being of employees which will directly affect the organization's success.

  • Skoog, Emma
    et al.
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Swahn, Emelie
    Dalarna University, School of Technology and Business Studies, Human Resource Management.
    Det attraktiva arbetet: En kvalitativ studie om vilka möjligheter och svagheter det finns i att attrahera och behålla socialsekreterare och förskolepedagoger i en kommun.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay has been to give an understanding of the possibilities and weaknesses in attract and retain social workers and preschool pedagogues in a smaller community in the middle of Sweden. Furthermore, the study contributes to the knowledge about what employees in a public-sector regard as attractive and less attractive in the workplace and how important it is to involve employees in the work with employer branding. To achieve this purpose, the method focus groups with the Attractive Work model have been used to find out what factors promote or under-mine the employer’s brand in attracting and retaining skilled employees. The pro-cess included two focus groups with three social workers versus five preschool ped-agogues. The results showed that the leadership has great significance for whether the work is regarded as attractive or not. Both focus groups indicated that the lead-ership is an important dimension in the well-being of work. The good leadership results in many dimensions being perceived as attractive and are showing that many dimensions and categories affect one another. The result also showed several other dimensions that promote an attractive work. These can be used to strengthen the employer's brand in such way as to maintain the good circumstances and highlight attractive dimensions in the recruitment work. From what was identified as attrac-tive in working life, a table has been created in which both improvement- and development proposals are presented, which the employer can use to create an attrac-tive workplace to be able to attract and retain workforce.

  • Ruge, Toralph
    et al.
    Carlsson, Axel C.
    Ingelsson, Erik
    Risérus, Ulf
    Sundström, Johan
    Larsson, Anders
    Lind, Lars
    Ärnlöv, Johan
    Dalarna University, School of Education, Health and Social Studies, Medical Science. Karolinska institutet.
    Circulating endostatin and the incidence of heart failure2018In: Scandinavian Cardiovascular Journal, ISSN 1401-7431, E-ISSN 1651-2006, p. 1-6Article in journal (Refereed)
    Abstract [en]

    OBJECTIVE:

    Circulating levels of endostatin are elevated in many underlying conditions leading to heart failure such as hypertension, diabetes, chronic kidney disease and ischemic heart disease. Yet, the association between endostatin and the incidence of heart failure has not been reported previously in the community.

    DESIGN:

    We investigated the longitudinal association between serum endostatin levels and incident heart failure in two community-based cohorts of elderly: Prospective Investigation of the Vasculature in Uppsala Seniors (PIVUS, n = 966; mean age 70 years, 51% women, 81 events, mean follow-up 10 years) and Uppsala Longitudinal Study of Adult Men (ULSAM, n = 747 men; mean age 78 years, 98 heart failure events, mean follow-up 8 years). We also investigated the cross-sectional association between endostatin and echocardiographic left ventricular systolic function and diastolic function (ejection fraction and E/A-ratio, respectively).

    RESULTS:

    Higher serum endostatin was associated with an increased risk for heart failure in both cohorts after adjustment for established heart failure risk factors, glomerular filtration rate and N-terminal pro-brain natriuretic peptide (NT-proBNP) (PIVUS: multivariable hazard ratio (HR) per 1-standard deviation (SD) increase, HR 1.46 (95%CI, 1.17-1.82, p < .001); ULSAM: HR 1.29 (95%CI, 1.00-1.68, p < .05). In cross-sectional analyses at baseline, higher endostatin was significantly associated with both worsened left ventricular systolic and diastolic function in both cohorts. Conclusion Higher serum endostatin was associated with left ventricular dysfunction and an increased heart failure risk in two community-based cohorts of elderly. Our findings encourage further experimental studies that investigate the role of endostatin in the development of heart failure.

  • Nyberg, Gunn
    Dalarna University, School of Education, Health and Social Studies, Sport and Health Science.
    Att urskilja och erfara sitt sätt att springa - kan elever lära sig det i idrott och hälsa?2018In: Forskning om undervisning och lärande, ISSN 2000-9674, E-ISSN 2001-6131, Vol. 6, no 1, p. 43-63Article in journal (Refereed)
    Abstract [en]

    Developing movement capability - discerning and experiencing one's own way of running 

    One aim with the subject PEH is to develop students’ movement capabilities. However, the meaning of this concept is unclear and subsequently also what students are supposed to know. The Learning study reported in this article takes a departure from previous research with the aim of investigating the meaning of movement capability. The result shows that a significant capability is to discern and experience one’s own way of moving. The aim of this study was to a, investigate the meaning of discerning and experiencing one’s own way of moving and b, investigate possible ways to help students develop this capability. The result shows a nuanced picture of the meaning of this capability as well as examples of how to help students learn.

  • Olsson, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Ambrosiusson, Karl
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hållbarhetsinformation i VD-ordet: En kvantitativ studie av företag på OMX Stockholm LargeCap2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Sustainability information in the CEO letter- A quantitative study of companies at OMX Stockholm Large CapAuthors: Magnus Olsson and Karl AmbrosiussonBackground: The CEO letter is a voluntary section in the annual report where the management together with the CEO have the opportunity to express themselves about the past year and future expectations. The CEO letter is one of the most read parts in the annual report. This essay focuses on to what extent the CEO letter presents sustainability information. A Sustainability report has been a requirement for bigger companies since 2016 and the annual reports of 2017 are the first reports that have to contain a sustainability report.Purpose: The purpose of this essay is to find out if the new sustainability reporting requirements has affected the extent of sustainability information presented in the CEO letter. The purpose is further to explain whether the size of the company is a factor that affects the amount of sustainability information presented in the CEO letter.Method: Quantitative content analysis has been applied to measure the extent to which sustainability information is used in the CEO letter. It’s used by counting the frequency of concepts associated with sustainability.Conclusion: The result shows that the amount of sustainability information in the CEO letter has increased between 2016 and 2017, but that the change in the law did not have any additional impact on the amount of sustainability information. The result also shows that size of the companies doesn’t affect the amount of sustainability information in the CEO letter for the investigated companies.

  • Al Traboulsi, Sara
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Undersköterskors motivation inom åldringsvården2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The study focuses on assistant nurses who work with dementia accommodation and the purpose of the essay is what motivates assistant nurses to work in elderly care.Method: In order to answer the purpose, a qualitative study has been used. It gives a deeper understanding of motivation and what can lead to inefficiency. Open interview questions have been used to gather information.Grounded theory: It involves gathering information from the different respondents and analyzing it to get a result.Result: Through the empire and analysis, a result is given in this chapter. The result shows that cooperation and appreciation is the reason for motivation. While inefficiency is due to injustice due to colleagues for different reasons. Stress and use of worksheets are also ineffective for assistant nurses.

  • Gustafsson, Martin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Steinland, Lars-Erik
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Lean inom Trafikverket: En utvärdering av Trafikverkets implementering av Lean2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Lean within the Swedish Transport Administration- An evaluation of The Swedish Transport Administration implementation of LeanAuthor: Martin Gustafsson & Lars-Erik SteinlandBackground: Lean is a method which aims to improve the flow within an organization to eliminate wasteful activities to achieve better and faster results with less resources. The Swedish Transport Administration is the agency responsible for planning and maintaining the Swedish infrastructure.Purpose: The purpose of this essay is to evaluate the perspective of the employees on the implementation of Lean in The Swedish Transport Administration.Method: This essay is a qualitative study with where interviews are used to examine the employee’s options and use of the tools within Lean. Internal documents from The Swedish Transport Administration were also used to complement the interviews to answer the purpose of this essay.Conclusion: The result is that The Swedish Transport Administration have implemented some of the principles that exist within the theoretical reasoning.Most of the criticism is aimed towards the complexity and the time it takes to implement Lean. This is because organisations underestimate the time that the implementation requires. The second most criticism is aimed at the unclear definitions of Lean followed by the criticism against that there occurs a gap between the goal and the application.

  • Benito Blanco, Marta
    Dalarna University, School of Humanities and Media Studies, Spanish.
    El uso de expresiones malsonantes: Un estudio sociolingüístico entre los jóvenes madrileños de diferentes clases sociales2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [es]

    En todas las lenguas que existen en el mundo hay expresiones malsonantes que los individuos utilizan en diferentes situaciones. Los jóvenes utilizan este tipo de expresiones con mucha más frecuencia que los adultos. En este estudio se analiza si existen diferencias en el uso de las expresiones malsonantes que los jóvenes de diferentes clases sociales utilizan. Para determinar si hay diferencias se ha utilizado el corpus COLAm, Corpus Oral de Lenguaje Adolescente de Madrid. El estudio se ha llevado a cabo a través del análisis de seis conversaciones de cada clase social. Los jóvenes que han participado en estas conversaciones tienen edades comprendidas entre los 13 y los 19 años. Las conversaciones son coloquiales y los jóvenes se han grabado a sí mismos. Para la clasificación de las expresiones malsonantes se ha utilizado la categorización de Montero (1981) sobre las palabras tabú y la de Ljung (2006) sobre las funciones que dichas expresiones cumplen en el enunciado.

    Los resultados obtenidos muestran que los informantes de la clase social baja utilizan una cantidad más elevada de expresiones malsonantes que los jóvenes pertenecientes a la clase alta. Sin embargo, no hay mucha diferencia entre la cantidad de dichas expresiones entre la clase baja y media. Los jóvenes de la clase baja utilizan 263 expresiones malsonantes y los jóvenes de la clase media utilizan 250 mientras que lo jóvenes de la clase alta utilizan 70 expresiones malsonantes en total. Las expresiones más utilizadas por los jóvenes de las tres clases sociales corresponden a las expresiones clasificadas en la interdicción sexual. Las expresiones malsonantes más groseras y desagradables encontradas en las conversaciones corresponden a las que los jóvenes incluidos en la clase baja han utilizado.

  • Dahlberg, Åsa
    Dalarna University, School of Education, Health and Social Studies, Educational Work.
    Lärares tankar kring den allsidiga religionsundervisningen.: "Neutraliteten blir helt enkelt en påbjuden livshållning." (Runebou 2013 s.43)2018Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie har varit att undersöka om undervisningen i religionskunskap är neutral eller inte. I arbetet ingår intervjuer med tre verksamma lärare om hur de arbetar med religionsundervisningen i sina klasser på mellanstadiet. I arbetet framkom det att lärarna försöker jämställa världsreligionerna mer än vad som står i läroplanen. Det framkom även att det är upp till lärarens personliga preferenser om religiösa högtider ska uppmärksammas eller inte. Vidare framkom det att undervisningen kan påverkas av klassens sammansättning när det gäller mångfald av religioner och trossamfund.

  • Dybdal Andersen, Anne
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Schreck, Leonie
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Enhancing consumers' purchase intention by augmented reality: The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim

    The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods.

    Methods

    A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses.

    Results

    The variables related to augmented reality (product perception, risk perception, augmented reality experience, hedonic experience and utilitarian experience) were found to be significantly related to the consumers’ purchase intention. The relationship between product perception and purchase intention was found to be moderated by the online experience with augmented reality. However, no proof was found that perceived risk when shopping online is moderated by using augmented reality.

    Conclusion

    Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product and therewith raise the online purchase intention of Swedish millennials for shopping goods. The efficiency and informative aspects that augmented reality can provide are especially appreciated. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Swedish millennials’ purchase intention of shopping goods and therewith increase the sales numbers.

  • Bjelk Krasniqi, Albin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Det mänskliga kapitalet: En studie om hur humankapital redovisas i tre svenska telekomföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Bachelor's Degree, Retail Management Programme, Dalarna Univercity, FÖ2023, VT2018Author: Albin Bjelk KrasniqiSupervisor: Bertil OlssonTitle: The capital of man – A study of human capital and its disclosure in three swedish telekom companiesBackground: The human capital account has become an increasingly important asset for companies in the service sector. Accounting human capital is nothing that previously had been regulated and usually appears as voluntary disclosure for human capital. More and more companies choose to disclose for human capital to a greater extent. This leads to a rise in the debate about human capital and the recognition of human accounting standards had become even more important. There are no clear guidelines on regulations for how companies should report their human capital, but many choose to do this qualitatively in the introductory report as a part of their annual reports, where management wants to get the total value of the company shown while achieving competitive advantages by disclosing this type of information.Purpose: The aim of the study was to gain an increased understanding of the importance of disclosing human capital in the service industry and to understand how voluntary accounting information in regard to human capital accounting has evolved over the past ten years.Method: The study was based on a comparative study for three telecom companies. These were Telia, Tele2 and Telenor. A qualitative study has been conducted with a deductive approach. The data has primarily been based on stories of the CEO letters to shareholders and can be found in the introduction of the annual reports, this in turn has been analyzed with content analysis while using coding. The study also aimed at measuring the frequency of thevarious categories of human capital through a time-series of data points between 2008 and 2016 that were obtained from annual reports.Result, conclusion: The companies that have been studied, showed that the disclosure of human capital has been reported qualitatively in their annual reports, but in different approaches and in different extent. How companies chose to disclose their human capital was based on how strategically descriptive the introductory report were and to whom the text was written. The significance of reporting human capital has proven to be more important than before and over time has become more extensive in terms of number of words. Two out of three companies also chose to report diversity as a social standard to be considered as legitimate. When companies shows awareness of how legitimacy can be achieved, they showed that legitimacy has significance as far as reporting human capital was concerned. However, the study found that accounting for human capital did not tend to be homogeneous as companies differed in their disclosures. Therefore, the study found no type of relationship between reporting human capital and isomorphism.

  • Axelsson, Viktor
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Engman, Niklas
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Aktivering av sponsorskap – ur ett föreningsperspektiv: Går föreningar i herrarnas fotbollsallsvenska utöver sponsoravtalen?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The sports in Sweden and the associations in the league Allsvenskan annually generates millions and millions in sponsorship revenues, in some cases the association capitalize even more than its sponsors. Previous research on sponsorship activation through the perspective of associations is very limited and almost absent. This study is therefore based on previous research from the sponsors perspective and is applied on the perspective of the associations.

    Based on this we have shaped the purpose of the study, which was to get an insight into whether associations in Allsvenskan goes beyond the agreement with activities that can benefit the sponsorship and if so, why. The study has been conducted with a qualitative approach and we have done telephone interviews with respondents from associations in Allsvenskan.

    The result of the study showed that there are indications that associations in Allsvenskan choose to go beyond the agreements and activate the sponsorship. But, the extent of the association´s activation is smaller compared to what extent research suggest that the sponsor should activate. The main reason why the associations choose to activate and go beyond the agreement was to create good and long relationships with their sponsors. In addition to this, we could assume an underlying reason in terms of strengthening the association's own organization and therefore offering a more attractive product on the market.

  • Allard, Matilda
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Jonsson, Oscar
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hållbarhetsredovisning i åkeribranschen: Regleringar i en kontroversiell bransch2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sustainability is a subject which has got a lot of attention during recent years. Demand for businesses to take responsibility for the environment are rising as customers want more information about how companies work with environmental sustainability. It is mandatory since the year 2017 for large companies to disclose this information but for small companies it is still optional. The transport industry has a heavy impact on the environment but is still necessary in modern society, which makes it an interesting industry to study. The purpose of the essay is to examine Swedish transport companies view on sustainability disclosure and how it compares to environmental regulations. The method used in this essay is a qualitative method with four semistructured personal interviews and ten structured telephone interviews.Key findings are that the companies that take part in this essay present sustainability to their customers through reports but not in the financial statement. Sustainability disclosure is not perceived as an issue, environmental regulations such as the new Euroclasses have higher affect on the companies. The most important stakeholders for the companies are the customers, which makes customer relationship valuable.

  • Carlsson, Anna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hebert, Julia
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Digitalisering: En studie om organisationers lärande och effektivitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Digitalization has affected organizations and many work activities have changed as a result, there including how members of organizations share knowledge between each other. Knowledge is one of the most important resource in an organization whereof digital knowledge more easily can be accessed, utilized and spread to members of the organization. It is important to take charge of the knowledge already existing within the organization and share it between members of the organization as it can result in competitive advantages.

    The purpose of the study has been to develop an understanding of how knowledge sharing within organizations is affected by digitalization. To achieve the purpose of the study, a qualitative method was used and interviews were carried out with respondents in higher positions of a selected organization, within the construction industry. The conclusion indicates that digitalization has made knowledge more effective to share. Since knowledge is available in digital form it has contributed to better accessibility, where several members of the organization can utilize the knowledge at the same time. In addition, the knowledge can be shared more quickly and across geographical distances, which has led to that knowledge can be shared less costly and more time efficiently.

  • Hofgren, Jonas
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Wiklund, Mia
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Varumärkesillojalitet inom EMV livsmedel: En kvantitativ studie om konsumentattityders bidrag till varumärkesillojalitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim:

    The purpose of this paper is to discuss how consumer attitudes contribute to disloyalty

    for a brand.

    Method:

    This study is based on a deductive method approach. The collection of empirical

    material has been done through a quantitative survey where web queries have been sent out in

    accordance with a convenience survey. In order to analyze the material, the researchers have

    assumed a correlation analysis to see the connection between different variables.

    Result and conclusion:

    In this study, consumer attitudes and disloyalty focused on own

    branded food products (EMV). The result of the study is that price, media impact and

    comments from family and friends are a prominent factor affecting consumer attitudes

    regarding food products. In this study we have been able to show that factors contribute to the

    three components of an attitude, which in turn builds a consumer attitude towards EMV.

    Consumer attitudes lead to unbound, disturbed, disillusioned and fragmented brand disloyalty.

    Contribution of the thesis:

    The result of the paper contributes to increased understanding of

    how consumer attitudes contribute to disloyalty.

    Suggestions for further research:

    Proposals for further research are to study how companies

    themselves perceive how consumer attitudes contribute to brand disloyalty. In other words,

    further research can be based on an entrepreneurial perspective.

  • Emanuelsson, Philip
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Eriksson, Joakim
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Brynäs IF – Mer än en idrottsförening: En fallstudie om Brynäs IF:s arbete med CSR2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background:

    Research shows that Swedish sport organisations possesses socially useful

    values. Swedish sport organisations obtain as well economic support from the government as a

    recognition of their socially beneficial basis. However, Swedish sport organisations have begun

    working with CSR like companies in order to contribute to the society. One of these sport

    organisations is Brynäs IF, who is working with a comprehensive CSR despite their socially

    beneficial basis.

    Purpose:

    The purpose of this study is to increase the knowledge why Brynäs IF working with

    CSR despite their socially beneficial basis and if CSR is essential for the main sponsors.

    Method:

    The research strategy adopted was a case study in order to describe the case of Brynäs

    IF. A qualitative method with interviews was used in order to increase the knowledge.

    Findings:

    The reason why Brynäs IF working with CSR depends on different motives. First

    of all, they meet the requirement from their main sponsors. Secondly, they obtain a higher

    amount of sponsorship revenue. This study also shows that CSR is an essential reason why the

    main sponsors is associated with Brynäs IF.

  • Åsén, Emil
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Effekten av elektronisk Word of Mouth inom ett onlineforum2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to describe how electronic Word of Mouth within an online forum influence visitors purchase decision. Previous studies about electronic Word of Mouth within online forums have focused on identifying potential factors that can influence visitors purchasing decisions. But they have not investigated visitors own perception of the effect of electronic Word of Mouth. Therefore there is a knowledge gap for this study to explore. A survey was made available to visitors of an online forum. The online forum that was chosen is called Swedroid and has a focus on consumer electronics. The information about products available in the online forum is classified as electronic Word of Mouth. The results from the survey show that a clear majority of respondents believe that the online forum contains relevant product information, which can be used to support a purchase choice. However, a lower proportion of the information in the forum is considered a decisive factor in purchasing. The analysis show two possible reasons behind this. The information that repsondent have come in contact with could be insufficient for making a purchase decision. Or information may have been negative, which causes the visitor to not buy the product. The conclusion is that electronic Word of Mouth within an online forum influences visitors purchasing choices by visitors getting in contact with credible and relevant information, but its effect on purchasing choices is influenced by the content of the information.

  • Nordström, Sandra
    Dalarna University, School of Technology and Business Studies, Economics.
    Monetär värdering av fritid: En skattning av den genomsnittliga betalningsviljan för fritid i Sverige2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper was conducted with the purpose of estimating a monetary value of leisure (VL) time for the population in Sweden. The model used is developed by Jara-Diaz et. al. (2008). Due to the lack of studies of the value of leisure time for the Swedish population parameter values for Germany and Switzerland was used. This since their population characteristics is most like the Swedish population characteristics and represents both higher and lower levels of taxes and wage rates. The parameter values stand for an average benefit of having leisure time from a study in Karlsruhe, Germany, and Thurgau, Switzerland, and was used in a combination with Swedish statistics to obtain a value of leisure time. Results from Jara-Díaz et. al. (2008) shows that the population in Thurgau has a higher value of leisure time, most likely since they have a higher wage rate and a lower tax than the population in Germany, but the parameters from Germany are higher. The results therefore show a higher value of leisure time with estimates from Karlsruhe. The value of leisure time represents 35%-208% of the wage rate after tax with parameter values from Karlsruhe, and 23%-137% of the wage rate after tax with parameter values from Thurgau. The value of leisure time correlates with income and the result show that to have a positive value one need to have a yearly income closer to 200 000 SEK after tax. For people under 200 000 SEK the value of leisure was negative, in other words, they are unwilling to pay for an hour of leisure time. The results from the model is a form of willingness to pay for one additional hour of leisure time. A Monte Carlo simulation was conducted on the average value of parameter α (average individual preferences of sparing time for consumption) and β (average individual preferences of sparing time for activities). The author assumes that the population in Sweden would be most likely to have an average benefit that is located between the estimates of the average benefit for Karlsruhe and Thurgau. The analysis shows that for people of age 20-64 years the median of leisure time is 165 SEK, and for the younger ones, 16- 19 years, the median value of leisure time is 4 SEK.

  • Bergkvist, Jenny
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Eriksson, Elvira
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Varumärkets betydelse för unga konsumenter: En kvalitativ studie om unga konsumenters val av varumärke inom livsmedel2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The sales of grocery stores' private label brands have increased and there is competition between private label brands and national brands. For grocery, there are several different brands in different product categories to choose from where the products are contentually the same. It is therefore important that companies create a value to the consumer through the brand in order for the consumer to choose that brand in front of competing brands. The study deals with young consumers belonging to Generation Y, which are born in the 1980s or 1990s, and are individuals who are characterized of being a consuming generation who considers that the brand is important and has a meaning in their buying process. The study therefore aims to explain why young consumers chooses a specific brand when buying grocery. In order to answer the purpose, a qualitative method has been applied. We assumed a theory of consumer-based brand equity and its five dimensions of awareness, loyalty, perceived quality, association/image and uniqueness. This theory was used to analyze the empirical data to get a result. The empirical data was collected using focus group interviews to get acquainted with young consumers different opinions to gain an understanding of the brand's significance in the purchase of food. The conclusion is that the brand is important to young consumers when selecting a food brand. They choose the brand that is in line with their preferences where knowledge of the brand, the design of the package, the price and ustainability are crucial.

  • Nilsson, Sanna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Wallin, Ellinor
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hållbarhetsredovisning: En kvantitativ studie om förändringen i företagshållbarhetsredovisningar när frivilligt blir lagstadgat2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Sustainability report: A quantitative study of the changes in companies’ sustainabilityreports when voluntary gets regulatedAuthors: Sanna Nilsson and Ellinor WallinBackground: In order for companies to increase their work with sustainability thegovernment introduced, at the end of year 2016/2017, the requirement that large companieshave to establish a sustainability report. The purpose of the introduction was also to increasetransparency and simplify comparability. The companies that are subjects to the newsustainability disclosure requirements must meet more than one of the limit values in Chapter6 of the Annual Accounts Act (1995: 1554). Companies are advised to use an establishedframework where the Global Reporting Initiative (GRI) is the most widely acceptedframework.Purpose: How do sustainability reports change in the number of GRI performance indicatorsfor private sector companies that are subjects to the Sustainability Disclosure Requirements inthe Annual Accounts Act (1995: 1554) after the introduction?Method: We have applied a quantitative content analysis where we have developed a codingtemplate based on GRI´s framework. We have encoded the number of GRI performanceindicators in sustainability reports for the financial years 2014-2017 which included 20private sector companies. We separated the sample into environmental and neutral companiesbased on the number of environmental GRI performance indicators reported during the year2014. If the company reported 40,1 percent or more in the environmental category, comparedto the total number of GRI performance indicators, we classified it as an environmentalcompany. If the number of environmental GRI performance indicators was less than 40,1percent, the company was classified as a neutral company.Conclusion: The results of the survey indicate a small increase in the number of GRIperformance indicators after the introduction of disclosure requirements in sustainabilityreporting. The result also showed that the environmental companies reported more GRIperformance indicators than the neutral companies before the introduction. After theintroduction, the environmental companies also had a larger increase in the number of GRIperformance indicators than the neutral companies.

  • Carsting, Robin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Einarsson, Johny
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Den lagstadgade hållbarhetsrapporten: Granskningsprocessen och dess krav ur ett revisionsperspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The statutory sustainability report: The examination process and its requirements from an auditing perspective.Background & Problem: With the implementation of demands on sustainability reporting, according to Swedish law, the government intended to make the companies’ sustainability information more open and comparable. The law itself can be perceived as generic, and it leaves the interpretation to the users, which means that the examination requirements of the statutory sustainability report can be perceived as low.Purpose: The purpose of this essay is to establish an understanding for the statutory sustainability report and the examination process from an auditing perspective.Theoretical framework: The theory chapter, contains a review of our theoretical framework. The statutory sustainability report and standards are presented. Theories about the function of auditing, the examination process, standardization and institutional theory are also described.Methodology: This essay uses a qualitative method. The data collection consists of information gathered from four semi-structured interviews and constitute the empirical evidence in this essay. The empirical evidence is thematically analyzed and is evaluated against the theoretical framework.Empirical foundation: In the empirical chapter of this essay, the result from our interviews is presented, thus the respondents answers, thoughts and opinions. The result of the essay shows that the respondents for the most part have similar opinions, about the statutory sustainability report, but there are some differences.Conclusion: The essay shows there is no examination of the statutory sustainability report, but rather a control, this means that it has more of an improvement function and not an assurance function. That the comparability has had an increase, because of the legal requirements, can’t be shown in this essay. If that is going to happen, clearer guidelines need to be implemented, this also makes the examination requirements to be on a good level, even if the requirements could be perceived as insufficient.

  • Nilsson, Ida
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    En studie om mindre företags användande av ekonomistyrning i mindre klädbutiker i Dalarna och Gävleborg2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: A study of smaller companies use of management accounting in the clothing industry

    Authors: Ida Nilsson

    Tutor: Klas Sundberg

    Level: Bachelor of Science in Business and Economics

    Key Words: Key figures, Instruments, Small business, Management accounting

    Purpose: The purpose is to explain why management accounting is used in lesser extent in smaller companies than in larger companies and give concrete examples on explanations according to questions as follows. The background for this purpose is that the smaller companies, according to previous research, do not use management accounting as much as large companies do.

    Research questions:- What does business owners know about financial management?- Has research in financial management changed?- Who manages the financial management?- Is there a big difference in how companies in the same industry use instruments and key figures?

    Method: The study consists of a qualitative method containing four semi structured interviews with respondents from small companies in the clothing industry. Theory is based on scientific articles and literature.

    Conclusions: The study’s collected empirical evidence can together with the literature confirm that smaller companies use financial management to a lesser extent or at least in other ways.

  • Ljungkvist, Malin
    et al.
    Dalarna University, School of Education, Health and Social Studies, Sexual Reproductive Perinatal Health.
    Sandén, Mariell
    Dalarna University, School of Education, Health and Social Studies, Sexual Reproductive Perinatal Health.
    Latensfasen - i samband med graviditet och förlossning: En begreppsanalys2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: A childbirth begins with a latent phase that goes into an active phase and then into the delivery stage of childbirth. The latent phase can be difficult to define clinically and can vary so much that there is no normal interval and the latent phase of labor is unclear as a concept.Aim: The aim was to increase an understanding of the concept latent phase of labor relating to pregnancy and childbirth.Methods: This study is a concept analysis and to increase the understanding of the chosen concept, latent phase of labor, the study is based on Walker Olszewski and Avant Coalson's mode. The study included both a theoretical phase and a field study phase where five midwives in obstetrics and maternity care were interviewed.Results: In order for the concept of latent phase of labor to exist, conditions are needed, for example pregnancy and symptoms of labor. And a result of the concept becomes a consequence, for example hospital care. The latent phase of labor is a phase that is diffuse and difficult for many midwives to judge, the woman must almost always come in for examination to know where in labor progress she is. Criteria for when the latent phase of labor passes to active phase varies widely internationally and women experience the latent phase of labor differently in intensity and length. Therefor it is important that the midwife is understanding and provides moral support.Conclusion: Five attributes have been found during the study, diffuse pain and distressing menstruation pain, short and irregular contractions, strength and force in the contractions, painful contractions, nothing or a small progress on the cervix, the latent phase of labor cannot exist without these attributes.Clinical applicability: With this study we wish to create comfort and reduce confusion among women by making the concept latent phase equally among midwifes.

  • Björneke, Sara
    et al.
    Dalarna University, School of Education, Health and Social Studies, Sexual Reproductive Perinatal Health.
    Etnell, Ulrika
    Dalarna University, School of Education, Health and Social Studies, Sexual Reproductive Perinatal Health.
    Barnmorskors upplevelser av att arbeta med yoga för gravida - en kvalitativ intervjustudie2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Yoga during pregnancy has become increasingly popular in Sweden and the western world in recent years. Earlier studies suggest that yoga for pregnant women may increase well-being during pregnancy, reduce fear for giving birth and increase prenatal attachment. Today, yoga for pregnant women is available at private yoga and fitness centres and at certain maternity clinics. However, there seems to be a gap of knowledge about midwifes experiences of working with yoga for pregnant women. Aim: Describe midwives experiences of working with prenatal yoga. Method: Eight semistructured interviews were conducted with midwives who have experience instructing yoga classes during pregnancy. Qualitative content analysis was used for analysis of the material. Result: Four main categories were identified. The categories were Birth Preparation, Well-being during Pregnancy, Prenatal attachment, and Contraindication or Adjustment. Furthermore, there were 11 subcategories and an overall theme: Sense of security and Trust. Conclusion: The midwives experience that yoga during pregnancy can contribute to increased well-being, both mentally and physically, establish prenatal attachment and prepare the pregnant women for childbirth. The midwives emphasize that their professional experiences in midwifery contributes to a deeper dimension in the yoga classes, enabling a safe practise during pregnancy. Clinical application: The study can inspire midwives to work with, or recommend prenatal yoga and inspire to further studies.

  • Danielsson, Pernilla
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Johansson, Hanna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Rex – den nya redovisningsstandarden: Ett litet steg för konsulten men ett stort steg förredovisningsprofessionen?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Rex - the new accounting standard. Final assignment for bachelor’s degree in business administration.The purpose of the essay is to analyze the views of authorized accounting consultants on the new accounting standard Rex and if it can contribute to develop the profession towards an accounting profession.Data was collected through literature study and through a survey. Respondents to the questionnaires are authorized accounting consultants at the Srf consultants. The surveys were sent to 300 authorized accounting consultants, of which we received 45 responses. Data from the surveys has finally been processed by z-tests and hypothesis tests. We found through z-tests and hypothesis tests, that a significant part of the respondents believes that Rex develops the profession towards an accounting profession. Our results indicate that Rex contributes to the development of authorized accounting consultants into an accounting profession.Our essay contributes with knowledge of whether authorized accounting consultants can be considered a profession. Brundin Franksson and Eisersiö (2011) concluded that Reko was one step towards developing the occupational role to become a profession. The starting point was based on the previous accounting standard Reko. This study has been based on the accounting standard Rex. We came to the same conclusion as Brundin Franksson and Eisersiö. However, apart from the fact that we have examined different standards, the differences have been that we have had different respondents. The essay has contributed with knowledge that the profession may develop as a result of the new context. The essay has also contributed to filling knowledge closures about Rex, as we have previously found no research that has already dealt with the new standard. The contribution can be guaranteed even if the results are not representative of the entire population.

  • Fahlén, Tom
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Införandet av IFRS 3: Vilken effekt på goodwill har det haft för svenska banker?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to review possible value changes on corporate goodwill due to the adoption of IFRS 3. In my study I have a quantitative method, annual accounts from four different companies in the Swedish bank industry have been reviewed. The study has a deductive approach.The annual accounts have been reviewed every other year within the period 1997 to 2017. The data has been summarized in tables for each company and for the joint industry. The tables were used to make the data become more transparent. Finally, the data has been used in a t-test. In the t-test the values from before and after the adoption was compared, to see if there is a connection between the adoption of IFRS 3 and increasing goodwill. The final result from the t-test indicated that only one out of the four reviewed companies showed a connection between increasing goodwill and the adoption of IFRS 3, thus, three of four companies showed no connection.The contribution from my study is an overview of how the general value change has been for Swedish banks due to the adoption of IFRS3, based on the reported values of goodwill.

  • Eriksson, Lina
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Myrsell, Riina
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Obeskattade reserver: Vilka företagsspecifika variabler påverkar användandet avobeskattade reserver i små företag?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title of the essay: Untaxed reserves - Which company-specific variables affectthe use of untaxed reserves in small Swedish companies?Presentation date: 2018-05-29Subject, course: FÖ2023, Thesis for Bachelor Degree in Business AdministrationAuthor: Lina Eriksson, Riina MyrsellSupervisor: Åsa GrekExaminer: Christoffer RydlandPurpose: The purpose of this essay is to explain which company-specific variablesthat affect the use of untaxed reserves.Method: The essay is a natural experiment. The purpose of the study is achievedthrough a quantitative analysis of data retrieved from Retriever Business.Result and conclusion: The essay's regression analysis shows that profitability andindustry affiliation affect the small companies' depositions to untaxed reserves.

  • Ålund, Karin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Östlin, Sarah
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hållbar konsumtion i livsmedelsbutiker: En undersökning om kundens förutsättningar för hållbara val2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction The Swedes overuse the resources of the world in a rapid pace. Consumption must be more sustainable if future generations are to have a good future. Victuals have a major impact on the environment, therefore food consumption is an important part of the work on sustainable con-sumption. Here, food chains together with customers have the potential to contribute to sustain-able consumption. If the customer is to be able to act sustainably, the conditions must be offered in a market. There are no studies about the customer's prerequisites for sustainable choices in different consumer markets.Purpose The purpose of the study is to account for the customer's ability to make sustainable choices in grocery stores.Method The study is based on a qualitative method for data collection. In this study, an investigation has been conducted in all food stores in Falun to collect data about the customer's conditions for making sustainable choices. The factors investigated are communication, product range and price in selected product categories. The empiric has been sorted and categorized and then dis-cussed in relation to the theory.Conclusion The conclusion we reached through our study shows that there are opportunities for the cus-tomer to make sustainable choices in grocery stores. Since the world's resources are insufficient in the way people live and consume today, an important issue is to communicate the value of choosing sustainable products as widely as possible and this is a sustainability work that must be done collectively.

  • Sandström, Amanda
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Tagesson, Sandra
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Att ha sinne för mikroföretag: En kvalitativ studie om användningen av sinnesmarknadsföring i mikroföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The knowledge that the five human senses; sight, hearing, touch, smell, and taste, are affected in different ways by stimulation has been taken into account in the making of the marketing tool called sensory marketing. Within the marketing area, sensory marketing is described as an emerging paradigm. Stimulating the senses can lead to the creation of entirely new sensory experiences for the customer in a physical store environment. A store atmosphere based on the five human senses can affect the customer’s behavior and create competitive advantages. A large amount of the former research and studies made on sensory marketing focuses on how the customer may be affected by different sensory cues and how sensory cues can be used. A gap in knowledge has been identified regarding how sensory marketing is actually used in a physical retail store environment.

    The purpose of this thesis is to create a deeper level of understanding in regard to how micro-enterprises apply sensory marketing in their physical store environment. The empirical data has been collected adopting a qualitative method and five interviews have been conducted with business-owners or employees that are in charge of the environment in a retail store. Results show that flexibility is a keyword in regards to how the micro-enterprises creates the sensory experiences in the store environment. It also showed that when the store environment is created, three of the four senses studied in this thesis are prioritized; sight, hearing and touch. The determining factor that affects the creation of the sensory experiences in the store environment is the vision that states how the store atmosphere should be and be perceived by customers of the company. The conclusion is that although the micro-enterprises may be small in size they can create and adapt their sensory experiences based on their own conditions and their visions for the store atmosphere in order to differentiate themselves.

  • Håkansson, Johan
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Li, Yujiao
    Dalarna University, School of Technology and Business Studies, Microdata Analysis.
    Mihaescu, Oana
    HUI Research, Stockholm.
    Rudholm, Niklas
    HUI Research, Stockholm.
    Big-box retail entry in urban and rural areas: Are there productivity spillovers to incumbent retailers?Manuscript (preprint) (Other academic)
    Abstract [en]

    This paper empirically measures the potential spillover effects of big-box retail entry on the productivity of incumbent retailers in the entry regions, and investigates whether the effects differ depending on the size of the new establishment relative to the size of the local market. The results indicate that big-box entry increases the productivity of incumbent firms in two of three rural entry regions where the IKEA is large relative to the local retail market, while no productivity spillover effects could be found in the case of the urban IKEA entry in Gothenburg.