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Heldt Cassel, SusannaORCID iD iconorcid.org/0000-0002-4919-4462
Publikasjoner (10 av 40) Visa alla publikasjoner
Mattsson, K. T. & Heldt Cassel, S. (2019). Immigrant entrepreneurs and potentials for path creating tourism development in rural Sweden. Tourism Planning & Development, 1-20
Åpne denne publikasjonen i ny fane eller vindu >>Immigrant entrepreneurs and potentials for path creating tourism development in rural Sweden
2019 (engelsk)Inngår i: Tourism Planning & Development, ISSN 2156-8316, E-ISSN 2156-8324, s. 1-20Artikkel i tidsskrift (Fagfellevurdert) Epub ahead of print
Abstract [en]

This paper investigates the potential of immigrant tourism entrepreneurs to contribute to tourism development and to the goals of regional tourism policy through the creation of new paths of development. Based on qualitative interviews in the county of Gävleborg in Sweden, the paper contributes to understanding the role of immigrant entrepreneurs in the context of public tourism development efforts in a rural region characterized by primary resource based and manufacturing industries. The findings suggest that the strategies and agencies of several immigrant entrepreneurs are in line with the public regional development efforts to achieve new touristic products, growth of foreign visitor numbers and increased co-operation among tourism stakeholders. The paper also highlights the barriers faced by the immigrant entrepreneurs and regional tourism development actors in their efforts to increase professionalization and co-operation among local stakeholders. Finally, we argue that if the potential for immigrant tourism entrepreneurs to contribute with external networks and new knowledge for tourism development should be realised, public efforts to stimulate networking between tourism firms and with other business sectors need to be stable and long term.

sted, utgiver, år, opplag, sider
Routledge, 2019
Emneord
Gävleborg, Immigrant tourism entrepreneurs, path creation, path dependency, regional tourism development, regional tourism policy, rural tourism
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
urn:nbn:se:du-30103 (URN)10.1080/21568316.2019.1607543 (DOI)2-s2.0-85065842238 (Scopus ID)
Merknad

T&F Open Select, APC covered by Bibsam agreement

Tilgjengelig fra: 2019-05-27 Laget: 2019-05-27 Sist oppdatert: 2019-06-03bibliografisk kontrollert
Conti, E. & Heldt Cassel, S. (2019). Liminality in nature-based tourism experiences as mediated through social media. Tourism Geographies
Åpne denne publikasjonen i ny fane eller vindu >>Liminality in nature-based tourism experiences as mediated through social media
2019 (engelsk)Inngår i: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340Artikkel i tidsskrift (Fagfellevurdert) Epub ahead of print
Abstract [en]

The intersection between social media, liminality and nature-based tourism experiences hasn't been the focus of previous tourism research. Such intersection, on the other hand, is illustrative of how social media relate to the constitution and performance of tourism spatialities, tourist identities, storytelling and place-making, and can lead to relevant theoretical contributes. We aim to investigate how liminality is expressed in relation to nature-based experiences by tourists on social media, and what role social media plays in mediating liminality during nature-based tourism experiences. The analysis is based on a participatory netnography of images and text posts, as well as online interviews with users of the popular social media Instagram. Findings show that the expression of tourism experiences in nature is closely related to specific notions of liminal otherness as opposed to the urban life and the everyday, where nature and wilderness are expressed as related to the genuine, the authentic and a true inner self. Creative combinations of pictures, captions and hashtags make it easier for tourists to express the contrast between the natural landscape and the everyday landscape once they returned home. These combinations also relate closely to performances of resistant and alternative selves and communities. At the same time, such performances are mediated and contested between freedom of self-expression, surveillance and social norms, an aspect that makes their liminal nature ambiguous.

Emneord
Liminality, liminal space, nature-based tourism, tourism experience, social media, Instagram, netnography
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
urn:nbn:se:du-30644 (URN)10.1080/14616688.2019.1648544 (DOI)000481140300001 ()
Tilgjengelig fra: 2019-08-29 Laget: 2019-08-29 Sist oppdatert: 2019-08-29bibliografisk kontrollert
Fayzullaev, K., Heldt Cassel, S. & Brandt, D. (2018). Destination image in Uzbekistan – heritage of the Silk Road and nature experience as the core of an evolving Post Soviet identity. Service Industries Journal, 1-16
Åpne denne publikasjonen i ny fane eller vindu >>Destination image in Uzbekistan – heritage of the Silk Road and nature experience as the core of an evolving Post Soviet identity
2018 (engelsk)Inngår i: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, s. 1-16Artikkel i tidsskrift (Fagfellevurdert) In press
Abstract [en]

ABSTRACTThe purpose of this research is to analyze the destination image of Uzbekistan presented by the DMO and the destinations images emerging from user generated content in social media posts. In this study, promotional images and user-generated images on the platform Instagram were examined by using content-semiotic analysis. The main findings show that the destination image of Uzbekistan is dominated by heritage and reference to ancient cultural traditions of the region. However, the image represented through user generated content on Instagram is more diverse and to a larger extent depict the destination through natural heritage and experiences in the natural landscape. Furthermore, Uzbekistan is concurrently trying to create a post-Soviet identity through a focus on its history prior to the Soviet past, with focus on heritage of the Great Silk Road which highlight that destination image construction is related to geo-political processes in society which includes contestations of national identity.

sted, utgiver, år, opplag, sider
Routledge, 2018
Emneord
Destination image, content-semiotic analysis, post-Soviet identity, tourism representations, the Great Silk Road, Uzbekistan
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
urn:nbn:se:du-28534 (URN)10.1080/02642069.2018.1519551 (DOI)
Tilgjengelig fra: 2018-10-01 Laget: 2018-10-01 Sist oppdatert: 2019-05-22bibliografisk kontrollert
Heldt Cassel, S. (2018). The sporting and heritage festival of Landsmot in Iceland: Identity expressions and performances of nation, gender and rurality. In: Alan Clarke & Allan Jeppson (Ed.), Power, construction and meaning in festivals: . New York: Routledge
Åpne denne publikasjonen i ny fane eller vindu >>The sporting and heritage festival of Landsmot in Iceland: Identity expressions and performances of nation, gender and rurality
2018 (engelsk)Inngår i: Power, construction and meaning in festivals / [ed] Alan Clarke & Allan Jeppson, New York: Routledge, 2018Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

This chapter analyses the performances of nation, gender and rurality in the sporting and heritage festival of Landsmót in Iceland. Events and festivals celebrating national identity or the uniqueness of the culture and traditions of a specific region of place may be interpreted as arenas where identities of both people and places are staged and performed. Sports and cultural events may enhance and play with identities, such as the co-construction of gender identities and national identities as part of the event itself. These co-constructions and expressions of identity discourses as part of events and festivals are not least reinforced with the impact of social media and the posting of images by many other actors than the organisers or managers of the event.

sted, utgiver, år, opplag, sider
New York: Routledge, 2018
Serie
Routledge advances in event research
Emneord
identity expressions, rurality, gender, nation, tourism, events and festivals
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
urn:nbn:se:du-27176 (URN)978-1-138-06322-8 (ISBN)978-1-315-16118-1 (ISBN)
Tilgjengelig fra: 2018-02-09 Laget: 2018-02-09 Sist oppdatert: 2018-02-09bibliografisk kontrollert
Heldt Cassel, S. & Pashkevich, A. (2018). Tourism development in the Russian Arctic: Reproducing or challenging the hegemonic masculinities of the frontier. Tourism, Culture & Communication, 18(1), 67-80
Åpne denne publikasjonen i ny fane eller vindu >>Tourism development in the Russian Arctic: Reproducing or challenging the hegemonic masculinities of the frontier
2018 (engelsk)Inngår i: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 18, nr 1, s. 67-80Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The image of the Arctic can be understood as a part of a larger discourse of the north as an uncivilized, untamed frontier, not suitable or accessible for modern, urban people, but a place for strong adventurers, hunters, and explorers. In this study, we seek to understand how hegemonic masculinities of the north both inform and are challenged by tourism and its representations and practices in the Russian Arctic, in particular the Nenets Autonomous District (NAD). The study is based on the analysis of data collected during several field trips to the region during the period of 2012-2013 and 2014, including semistructured interviews with key stakeholders and observations of tourism practices, as well as content analysis of promotional images of selected tourism companies. Tourism in the NAD is typically adventure based: snowmobile safaris, fishing, hunting, and white-water rafting. There are also different types of indigenous tourism, such as living with reindeer herders for a period of time. The tourism industry covered herein consisted of microfirms and small businesses. The entrepreneurs were all middle-aged Russian men and the tourists were predominantly male middle class Russians from metropolitan regions, traveling as groups of friends or colleagues. The results show that despite the willingness of the tourism entrepreneurs to broaden their customer groups and offerings, the products reproduce the destination as a playground for (male) "hook and bullet" tourists. However, there are also examples of how tourism may challenge or reconstruct the understandings of typically masculine or feminine duties or roles in some specific local contexts.

Emneord
gender, hegemonic masculinity, Russia, tourism, Arctic
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
urn:nbn:se:du-23890 (URN)10.3727/109830418X15180180585176 (DOI)2-s2.0-85043974667 (Scopus ID)
Prosjekter
Representations of Indigenous Peoples in Tourism
Forskningsfinansiär
Swedish Research Council Formas
Tilgjengelig fra: 2016-12-31 Laget: 2016-12-31 Sist oppdatert: 2019-03-25bibliografisk kontrollert
Heldt Cassel, S. & Hay Walters, N. (2016). Still a white paradise?: Photographic representations of Jamaica as a tourism destination. Tourism, Culture & Communication, 16(1/2), 59-74
Åpne denne publikasjonen i ny fane eller vindu >>Still a white paradise?: Photographic representations of Jamaica as a tourism destination
2016 (engelsk)Inngår i: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 16, nr 1/2, s. 59-74Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Visual images, from travel brochures and television commercials to internet advertisements, represent a powerful element of tourist destination marketing. This article seeks to understand how destination marketing represents people and places through visual images while examining the role of tourism discourse in the construction of cultural meanings and identity. Using Jamaica as a case study, the researchers explore the issue of contemporary touristic images. A combination of content and discourse analysis was used to examine images included in printed marketing materials and on the DMO’s website drawing upon postcolonial theory as a critical and contextual perspective that provides an interpretation of the meanings that are conveyed by these representations. The main findings indicate that decades after the end of colonialism in Jamaica, marketers perpetuate the presentation of paradisal destination images using visual representations. It is argued that colonial tropes and practices of “Othering” remain fundamental to the meaning and rationale of seeing Jamaica and the travel experience. However, this study also identified strategies that could be further explored in an effort to counteract colonial discourse, as the use of culture and local folkways opens up avenues for the (re)evaluation and (re)representation of Jamaica and the holiday experience

sted, utgiver, år, opplag, sider
Cognizant Communication Corporation, 2016
Emneord
Visual images, Tourism Representations, Content analysis, Colonial discourse, Destination Marketing, Jamaica
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Allmänt Mikrodataaanalys - turism
Identifikatorer
urn:nbn:se:du-23190 (URN)10.3727/109830416X14655571061755 (DOI)
Tilgjengelig fra: 2016-09-26 Laget: 2016-09-26 Sist oppdatert: 2017-11-21bibliografisk kontrollert
Heldt Cassel, S. & Pettersson, K. (2015). Performing gender and rurality in Swedish farm tourism. Scandinavian Journal of Hospitality and Tourism, 15(1-2), 138-151
Åpne denne publikasjonen i ny fane eller vindu >>Performing gender and rurality in Swedish farm tourism
2015 (engelsk)Inngår i: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 15, nr 1-2, s. 138-151Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The diversification of farming towards more service-intensive businesses enables innovation and competitiveness within the farming sector. However, running a hospitality and tourism business significantly differs from farming and requires different competencies. It entails face-to-face customer relationships and creating experiences based on the identity of the place and the entrepreneurs. By inviting in guests/customers, the farm is transformed from primarily an agricultural production place to one that produces experiences and services. This paper aims to analyse and discuss how women engaged in farm tourism perform rural and gender identities by producing experiences and services, and how these performances may reproduce or challenge traditional rural and gender identities. The study is based on interviews with women in the two regions Dalarna and Uppland who run tourism businesses on working farms. The interviews show that the entrepreneurs must cope with tensions and conflicts between agricultural production and tourism at the farms in terms of not only practical work and duties, but also how gendered farming identities are performed.

HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Kvinnors företagande inom lantgårdsbaserad turism - Genus i förändring på svanska landsbygder?; Komplexa system - mikrodataanalys, Allmänt Mikrodataaanalys - turism
Identifikatorer
urn:nbn:se:du-17134 (URN)10.1080/15022250.2015.1005333 (DOI)000353480800009 ()
Prosjekter
Kvinnors företagande inom lantgårdsbaserad turism
Merknad

Finansiär: Stiftelsen svensk lantbruksforskning, SLF

Tilgjengelig fra: 2015-03-13 Laget: 2015-03-13 Sist oppdatert: 2017-12-04bibliografisk kontrollert
Heldt Cassel, S. & Maureira, T. (2015). Performing identity and culture in Indigenous tourism: a study of Indigenous communities in Québec, Canada. Journal of Tourism and Cultural Change, 30(12), 1-14
Åpne denne publikasjonen i ny fane eller vindu >>Performing identity and culture in Indigenous tourism: a study of Indigenous communities in Québec, Canada
2015 (engelsk)Inngår i: Journal of Tourism and Cultural Change, ISSN 1476-6825, E-ISSN 1747-7654, Vol. 30, nr 12, s. 1-14Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The aim of this paper is to analyze the ways in which Indigenous tourism affects representations of identity and culture, and how tourism practices are described, negotiated and related to development in Indigenous communities. This aim is met through a study, including interviews and observations in Québec, Canada, where Indigenous tourism has received increased attention and economic importance in recent years. Tourism is put forward as positive for economic as well as social and cultural development, through alternative income opportunities and the revalorization of traditions and cultural practices. Individuals from four different ethnic nations were involved in the study: Innu (formerly known as Montagnais), Cree (Eeyou), Wôbanaki (Abénakis) and Hurons (Wendat). From the interviews conducted for this study, we find that Indigenous tourism influences the ways in which individuals see themselves, and how they perceive their identity and culture. Through the production of Indigenous tourism products, the notion of authenticity is challenged, and performed in ways that benefit contemporary life within the communities. But these performances may also reproduce or challenge traditional Indigenous identities, and fuel tensions and conflicts between different groups within the communities.

Emneord
Indigenous tourism, authenticity, performance, culture, Québec
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Allmänt Mikrodataaanalys - turism
Identifikatorer
urn:nbn:se:du-20817 (URN)10.1080/14766825.2015.1125910 (DOI)000396606100001 ()
Prosjekter
Representationer av urbefolkning i turism (FORMAS), delfinansierat av Svenska Sällskapet för Antropologi och Geografi (SSAG)
Forskningsfinansiär
Swedish Research Council Formas
Tilgjengelig fra: 2016-01-20 Laget: 2016-01-20 Sist oppdatert: 2017-11-30bibliografisk kontrollert
Pashkevich, A. & Heldt Cassel, S. (2014). Gender relations in tourism in the Russian arctic: representations and practices. In: Conferences at Copenhagen Business School, 23rd Nordic Symposium on Tourism and Hospitality Research: Value of Tourism for Destination. Paper presented at 23rd Nordic Symposium on Tourism and Hospitality Research, Copenhagen, Denmark, October 1-4 2014. Copenhagen
Åpne denne publikasjonen i ny fane eller vindu >>Gender relations in tourism in the Russian arctic: representations and practices
2014 (engelsk)Inngår i: Conferences at Copenhagen Business School, 23rd Nordic Symposium on Tourism and Hospitality Research: Value of Tourism for Destination, Copenhagen, 2014Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

Remote territories of the Russian Arctic have historically been subject to conquest and exploration and depicted as a periphery for resource extraction and male adventures. Tourism has recently been introduced as an alternative source of income for indigenous groups that previously lived solely on reindeer herding. However, the tourism sector is still very small and under-developed in the area despite public policies and different national and regional projects to promote tourism. This study analyses how tourism operations in Northwestern Russia use representations of the Arctic and of gender identities in the production and promotion of tourism experiences. The representation and practices of nature- and indigenous tourism operations studied through participant observations made during field trips to the territories of Nenets Autonomous Okrug. The observations complemented with tourism stakeholders’ interviews and content analysis of promotional material from the tourism businesses in the area. The purpose of the study is to get an understanding of the content and meaning of representations and practices of tourism in the Russian Arctic.

We analyse the cultural constructions of places shaped by gendered representations of people and indigenous culture. In what ways are indigenous men and women depicted and what types of place identities are constructed through representations and practices in tourism operations?  We follow Roy (1997) and Edensor (2000) allowing the hosts to speak and become agents in the portrayal of the contemporary tourist practices accommodating the demands of modern tourists. We find that there is a strict gender division of tasks and responsibilities within tourism in the case study area. Service operations in villages and in this region predominantly employ women (hotels, restaurants, shops, and so on); however, out in the tundra, men predominate in high status service functions such as guides within hunting and fishing trips. The results show that the promotion and tourism offers in the area strengthening the notion of (re)production of colonial representations and experiences of the place and its peoples as exotic and the “Other”. The marketing of the area stresses the possibilities to explore unspoilt and remote areas (“snowscapes”). The tourism practices in the Russian Arctic are focused on physical endurance and masculine coded activities and behaviour. 

sted, utgiver, år, opplag, sider
Copenhagen: , 2014
Emneord
indigenous tourism, Gender relations, Russian Arctic, Nenets Autonomous okrug
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Representation av urbefolkning i turism. Fallstudier från rennäringsområden i norra Sverige och nordvästra Ryssland.
Identifikatorer
urn:nbn:se:du-16398 (URN)
Konferanse
23rd Nordic Symposium on Tourism and Hospitality Research, Copenhagen, Denmark, October 1-4 2014
Forskningsfinansiär
Swedish Research Council Formas
Tilgjengelig fra: 2014-11-17 Laget: 2014-11-17 Sist oppdatert: 2016-12-29bibliografisk kontrollert
Thulemark, M., Lundmark, M. & Heldt Cassel, S. (2014). Tourism employment and creative in-migrants. Scandinavian Journal of Hospitality and Tourism, 14(4), 403-421
Åpne denne publikasjonen i ny fane eller vindu >>Tourism employment and creative in-migrants
2014 (engelsk)Inngår i: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 14, nr 4, s. 403-421Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper analyses the importance of tourism employment for in-migration to Malung/Salen and alvdalen, two rural municipalities hosting two major tourist destinations in the southern Swedish mountains. It uses micro-data from a database that includes, among many other variables, residence and employment information. This work is explorative and uses longitudinal data that permit examining individuals and go beyond simple net employment figures to show that many in-migrants to these municipalities are employed in tourism and constitute part of what is defined as the "creative workforce" in the local labour market. In this sense, tourism employment is found to be a pull factor for in-migration of highly skilled and well-paid people.

sted, utgiver, år, opplag, sider
Taylor & Francis, 2014
Emneord
in-migration, tourism employment, labour market, creative class, regional development, rural Sweden
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Allmänt Mikrodataaanalys - turism
Identifikatorer
urn:nbn:se:du-16287 (URN)10.1080/15022250.2014.968000 (DOI)000343824300004 ()
Tilgjengelig fra: 2014-11-06 Laget: 2014-11-06 Sist oppdatert: 2017-12-05bibliografisk kontrollert
Organisasjoner
Identifikatorer
ORCID-id: ORCID iD iconorcid.org/0000-0002-4919-4462