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Heldt, T. (2018). Economic impact analysis of a horse event: Landsmót 2016 - The National Icelandic Horse Competition. In: Human-horse relationships in work and play: Interspecies encounters in business, tourism and beyond. Paper presented at Human-horse relationships in work and play: Interspecies encounters in business, tourism and beyond, Leeds June 19-21 2018.
Open this publication in new window or tab >>Economic impact analysis of a horse event: Landsmót 2016 - The National Icelandic Horse Competition
2018 (English)In: Human-horse relationships in work and play: Interspecies encounters in business, tourism and beyond, 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Understanding the demand and the economic impact for an event is crucial knowledge not only for the event managers and host organization but also for public planners of the region where the event takes place.

The present study measures the direct economic spending of visitors to the event Landsmot Hestamanna, The National Icelandic horse competition, which hosted in Hólar in mid June2016. The study is based on data from 404 respondents answering an on-site survey within the event arena. The key variables for the LM economic impact analysis consist of total number of visitors divided by visitor type and the average spending of the different types.

Following the recommended approach by Sun et al. (2010) segmenting visitors by loding type the preliminary findings indicate a total for the Economic impact of Landsmót 2016 to 159,7 MISK. However, there are uncertainties regarding total number of visitors to the event as well as the division of visitors in lodging type. Moreover, the study finds that international tourists spend on average approximately 30 percentages more compared to national visitors.

National Category
Other Social Sciences not elsewhere specified Economics
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-29971 (URN)
Conference
Human-horse relationships in work and play: Interspecies encounters in business, tourism and beyond, Leeds June 19-21 2018
Available from: 2019-05-03 Created: 2019-05-03 Last updated: 2019-05-06Bibliographically approved
Heldt, T., Macuchova, Z. & Alnyme, O. (2018). National and regional economic effects of the horse industry in Sweden Estimations from a BI-model for 2016: Estimations from a BI-model for 2016. In: Human-horse relationships in work and play: Interspecies encounters inbusiness, tourism and beyond. Paper presented at Human-horse relationships in work and play, Leeds June 19-21 2018.
Open this publication in new window or tab >>National and regional economic effects of the horse industry in Sweden Estimations from a BI-model for 2016: Estimations from a BI-model for 2016
2018 (English)In: Human-horse relationships in work and play: Interspecies encounters inbusiness, tourism and beyond, 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper presents the first results from a newly developed BI (business intelligence) model for the Swedish horse industry. Compared to previous studies of the impact from the horse industry we are able to present both figures for the national level as well as a decomposition to regional levels.

The size of the horse industry in Sweden for 2016, is measured departing from the expenditure approach, i.e. summing the final use of horse related goods and services. One implication of the approach is that results are comparable with overall GDP figures for a country and with other subsectors of an economy, e.g. the tourism industry or the car producing industry. The model has two main inputs. Firstly, estimates of the geographical position of all Sweden’s 355.500 horses of different type and use, based on JBVs statistics and postal codes from horse associations. Secondly, estimates of the horse owner’s consumption pattern related to their leisure or professional use. Other horse related activities like riding schools, education, race tracks, betting etc. is treated separately, measured and added to the overall calculation.

The preliminary results indicate that the horse industry in Sweden amounts to somewhere in the interval of 26-32 Billion SEK corresponding to approximately 0,5-0,6 percentage of Swedish GDP. Looking at regional variations, the region of Skåne has most horses and consistently also the region with largest share of the horse industry.

National Category
Economics Other Social Sciences not elsewhere specified
Research subject
Complex Systems – Microdata Analysis, UTÖKAD SAMHÄLLSEKONOMISK MODELL FÖR HÄSTNÄRINGEN: HUR KONSUMTIONEN VARIERAR ÖVER REGION OCH HÄSTTYP
Identifiers
urn:nbn:se:du-29970 (URN)
Conference
Human-horse relationships in work and play, Leeds June 19-21 2018
Available from: 2019-05-03 Created: 2019-05-03 Last updated: 2019-05-06Bibliographically approved
Heldt, T., Macuchova, Z., Alnyme, O. & Andersson, H. (2018). Samhällsekonomiska effekter av hästnäringen: Skattningar baserat på en B.I. – modell av hästnäringen för 2016.
Open this publication in new window or tab >>Samhällsekonomiska effekter av hästnäringen: Skattningar baserat på en B.I. – modell av hästnäringen för 2016
2018 (Swedish)Report (Other academic)
Abstract [sv]

Denna rapport presenterar skattningar av den svenska hästnäringens samhällsekonomiska effekter på nationell och regional nivå. År 2016 uppskattades hästnäringen i Sverige generera en direkt omsättning på 31,3 miljarder kronor motsvarande en sysselsättning om ca 16 900 helårsarbetskrafter. Skattningarna bygger på en modell för hästnäringens samhällsekonomi som har sin utgångspunkt i summering av total konsumtion av hästrelaterade varor och tjänster i Sverige under ett år. Rapporten presenterar även den Business Intelligence (BI) lösning som ligger till grund samt hur bakgrundsdata har samlats in, lagrats och paketerats för att slutligen presenteras med hjälp av ett BI-verktyg (https://hastnaringen-i-siffror.se).

Publisher
p. 38
Series
Working papers in transport, tourism, information technology and microdata analysis, ISSN 1650-5581 ; 2018:4
National Category
Economics
Research subject
Complex Systems – Microdata Analysis, UTÖKAD SAMHÄLLSEKONOMISK MODELL FÖR HÄSTNÄRINGEN: HUR KONSUMTIONEN VARIERAR ÖVER REGION OCH HÄSTTYP
Identifiers
urn:nbn:se:du-29969 (URN)
Available from: 2019-05-03 Created: 2019-05-03 Last updated: 2019-05-06Bibliographically approved
Nordvall, A. & Heldt, T. (2017). Competition and festival failure: Societal costs and benefits related to the rise and fall of Swedish music festivals. In: 26th Nordic Symposium of Tourism and Hospitality Research, Book of abstract: . Paper presented at 26th Nordic Symposium of Tourism and Hospitality Research, October 4-6 2017, Falun.
Open this publication in new window or tab >>Competition and festival failure: Societal costs and benefits related to the rise and fall of Swedish music festivals
2017 (English)In: 26th Nordic Symposium of Tourism and Hospitality Research, Book of abstract, 2017Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics Other Social Sciences not elsewhere specified
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-26934 (URN)
Conference
26th Nordic Symposium of Tourism and Hospitality Research, October 4-6 2017, Falun
Available from: 2018-01-11 Created: 2018-01-11 Last updated: 2018-01-11Bibliographically approved
Mortazavi, R. & Heldt, T. (2017). Economic valuation of events: combining methods based on revealed, stated and subjective preference data. In: Erik Lundberg, John Armbrecht, Tommy D. Andersson, Donald Getz (Ed.), The Value of Events: . Routledge
Open this publication in new window or tab >>Economic valuation of events: combining methods based on revealed, stated and subjective preference data
2017 (English)In: The Value of Events / [ed] Erik Lundberg, John Armbrecht, Tommy D. Andersson, Donald Getz, Routledge, 2017Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2017
National Category
Economics and Business
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-25072 (URN)2-s2.0-85021028198 (Scopus ID)9781138678415 (ISBN)9781315558950 (ISBN)
Available from: 2017-05-31 Created: 2017-05-31 Last updated: 2017-07-24Bibliographically approved
Heldt, T., Robertson, K. & Wikberg, Å. (2017). Hållbara turistresor: En fallstudie av destinationerna Kiruna, Åre, Sälen och Vimmerby. Linköping
Open this publication in new window or tab >>Hållbara turistresor: En fallstudie av destinationerna Kiruna, Åre, Sälen och Vimmerby
2017 (Swedish)Report (Other academic)
Alternative title[en]
Sustainable tourist travel : A case study of the destinations Kiruna, Åre, Sälen and Vimmerby
Abstract [sv]

I samband med vidareutveckling av destinationer och transportsystem är turisternas önskemål ochbehov avgörande för vilka åtgärder och förändringar som kan leda till ett mer hållbart resande.Resmöjligheterna för resan till och från destinationer har stor betydelse, men även tillgängligheten, imeningen geografisk tillgänglighet, till olika besökspunkter inom destinationer. God tillgänglighetutan egen bil inom destinationen kan även påverka färdmedelsvalet för resan till och fråndestinationen.Syftet med den studie som avrapporteras här är att analysera olika kategorier av turisters resbehov,resmönster och önskemål avseende resandet till och från samt inom fyra utvalda svenska destinationer:Kiruna, Åre, Sälen och Vimmerby. Avsikten är att fördjupa kunskaperna om faktorer som kan ha eninverkan på möjligheterna att öka turistresors hållbarhet. Det empiriska material som ligger till grundför analysen är inhämtat genom enkäter till besökare på plats i destinationerna.Rapporten visar att turismen ser olika ut och har olika ekonomisk potential för olika destinationer. Detfinns stora skillnader mellan såväl resmönster (färdmedelsval) som ekonomisk effekt (mätt somgästnattskonsumtion) mellan olika kategorier av turister, olika typer av destinationer och mellan olikasäsonger.En central generell slutsats från studien är att turisterna önskar tillgänglighet till många olika besökspunkterinom destinationerna. Destinationens utformning eller fysiska struktur, det vill säga lokaliseringenav boende och besökspunkter, har alltså stor betydelse för tillgängligheten och resbehovetinom destinationen. Både destinationens fysiska struktur och tillgången till olika alternativa färdmedelär därmed viktiga för möjligheterna att öka turistresandets hållbarhet. Det innebär att god kännedomom den geografiska tillgängligheten för turister behövs för planering och utveckling av hållbaradestinationer och turistresor, liksom god kännedom om turisternas beteende och önskemål.

Abstract [en]

In conjunction with development of destinations and transport systems, tourist demands andrequirements are essential in determining measures and changes that may lead to more sustainabletravel. Different options for travel to and from destinations are of great importance, but also thegeographical accessibility to various visit points within destinations. Good accessibility within adestination without a private car may also influence the modal choice for the trip to and from thedestination.This study analysed the requirements of different categories of tourists for transport, their travelpatterns and their preferences regarding travel to, from and within four Swedish destinations: Kiruna,Åre, Sälen and Vimmerby. The aim was to develop knowledge about factors that may affect thesustainability of tourist travel. The empirical material for the analysis was collected throughquestionnaires distributed to visitors on-site in the destinations.The results show that tourism differs and has different economic potential for different destinations.Both travel patterns (such as mode choice) and economic power (measured as guest nightconsumption) are highly variable between different categories of tourists, destinations and seasons.A key conclusion from the study is that tourists want access to many different visit points withindestinations. The physical structure of destinations, i.e. the location of accommodation and visitpoints, has great significance for the accessibility and need for travel within destinations. The physicalstructure of the destination and the availability of alternative modes of transport are therefore bothimportant for increasing the sustainability of tourist travel. This means that knowledge about thegeographical accessibility for tourists is important for planning and development of sustainabledestinations and tourist travel, as is knowledge about tourists’ behaviour and preferences.

Place, publisher, year, edition, pages
Linköping: , 2017. p. 47
Series
VTI rapport, ISSN 0347–6030 ; 929
National Category
Economics Other Social Sciences not elsewhere specified
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:du-26935 (URN)
Available from: 2018-01-11 Created: 2018-01-11 Last updated: 2018-01-11Bibliographically approved
Nordvall, A. & Heldt, T. (2017). Understanding hallmark event failure: A case study of a Swedish music festival. International Journal of Event and Festival Management, 8(2), 172-185
Open this publication in new window or tab >>Understanding hallmark event failure: A case study of a Swedish music festival
2017 (English)In: International Journal of Event and Festival Management, ISSN 1785-2954, Vol. 8, no 2, p. 172-185Article in journal (Refereed) Published
Abstract [en]

Purpose

Hallmark events can be very beneficial for host communities, not least due to their potential in attracting tourists. The Peace & Love music festival was the hallmark event of the Swedish city Borlänge. In 2013, the event organization declared bankruptcy and canceled the forthcoming festival. The purpose of this paper is to identify and discuss the factors that caused the failure of the 2013 Peace & Love festival.

Design/methodology/approach

The case of the Peace & Love festival is analyzed using three data sources: interviews with the former members of the event organization; secondary data describing the Swedish festival industry; and festival visitors’ perspectives represented by comments on social media. An organizational ecology perspective frames the analysis.

Findings

The results of the study reveal that the failure of the event can be understood by a combination of three components: an organization in a vulnerable position, a strong new competitor entering the Swedish festival market, and uncertain visitors searching for the new place to be.

Originality/value

Very few studies have researched event failure, although the subject is a recommended priority within the field of festival studies. This study presents a thorough examination of a hallmark event failure, which contributes to this area of knowledge and provides relevant information for organizations and host cities.

Keywords
Event failure, Festival industry, Festival organization, Hallmark event, Organizational ecology, Festival visitors’ behaviour
National Category
Other Social Sciences not elsewhere specified
Research subject
Complex Systems – Microdata Analysis, Studier av Peace & Love-festivalen
Identifiers
urn:nbn:se:du-25013 (URN)10.1108/IJEFM-11-2015-0043 (DOI)
Available from: 2017-05-17 Created: 2017-05-17 Last updated: 2017-11-29Bibliographically approved
Wikström, D., Brandt, D. & Heldt, T. (2016). A business intelligence solution of handling traveling data with R and Shiny. In: Fuchs, M., Lexhagen, M. & Höpken, W. (Ed.), Proceedings of the IFITTtalk@Östersund Workshop on Big Data & Business Intelligence in the Travel & Tourism Domain: . Paper presented at IFITTtalk@Östersund on Big Data & Business Intelligence in Travel & Tourism Domain, Östersund, Sweden, April 11-12, 2016.
Open this publication in new window or tab >>A business intelligence solution of handling traveling data with R and Shiny
2016 (English)In: Proceedings of the IFITTtalk@Östersund Workshop on Big Data & Business Intelligence in the Travel & Tourism Domain / [ed] Fuchs, M., Lexhagen, M. & Höpken, W., 2016Conference paper, Published paper (Refereed)
National Category
Information Systems
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-23617 (URN)978-91-88025-62-3 (ISBN)
Conference
IFITTtalk@Östersund on Big Data & Business Intelligence in Travel & Tourism Domain, Östersund, Sweden, April 11-12, 2016
Available from: 2016-12-19 Created: 2016-12-19 Last updated: 2018-01-13Bibliographically approved
Mortazavi, R. & Heldt, T. (2016). Analysis of Visitor Expenditures at World Ski Championships 2015 in Falun - Sweden. In: : . Paper presented at The 25th Nordic Symposium on Tourism and Hospitality Research - Balancing Dichotomies, Turku, Finland, September 28th-30th 2016.
Open this publication in new window or tab >>Analysis of Visitor Expenditures at World Ski Championships 2015 in Falun - Sweden
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Research subject
Complex Systems – Microdata Analysis; Complex Systems – Microdata Analysis, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:du-23237 (URN)
Conference
The 25th Nordic Symposium on Tourism and Hospitality Research - Balancing Dichotomies, Turku, Finland, September 28th-30th 2016
Available from: 2016-10-05 Created: 2016-10-05 Last updated: 2016-12-29Bibliographically approved
Heldt, T. & Mortazavi, R. (2016). Estimating and comparing demand for a music event using stated choice and actual visitor behavior data. Scandinavian Journal of Hospitality and Tourism, 16(2), 130-142
Open this publication in new window or tab >>Estimating and comparing demand for a music event using stated choice and actual visitor behavior data
2016 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 16, no 2, p. 130-142Article in journal (Refereed) Published
Abstract [en]

Understanding the demand and the economic impact for a hallmark event is crucial knowledge not only for the event managers but also for the public planners of the host region, especially from the viewpoint of welfare evaluation. The purpose of this paper is twofold. Firstly to estimate the demand for a music event using two non-market valuation techniques; stated choice and travel cost method (TCM), and secondly to compare the welfare measures estimated from the two methods and discuss their relevance for event policy and management. We use survey data collected from 1005 visitors to the Peace & Love music festival held in Borlänge, Sweden, in 2012. The survey contains questions about the actual behaviour of the respondents such as expenditure patterns and travel behaviour but also a stated choice experiment (SCE). The latter asks the respondents to choose between different scenarios with varying levels of price, number of visitors and length of the festival in days. These data allow us to estimate consumer surplus for the event by applying both the TCM and SCE. The findings of our study are that the price effect, as expected, is negative and significant, more people attending the festival decreases the propensity to attend while longer duration of the festival increases the propensity to attend. This paper contributes to the literature on event impact analysis by highlighting the potential for using stated choice data on visitor preferences in combination with actual visitor data to understand current and future economic impact of an event. 

Keywords
music festival; stated choice experiment; tourism impact; travel cost method
National Category
Economics
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism; Complex Systems – Microdata Analysis, Studier av Peace & Love-festivalen
Identifiers
urn:nbn:se:du-20295 (URN)10.1080/15022250.2015.1117986 (DOI)000373904000003 ()
Available from: 2015-11-25 Created: 2015-11-25 Last updated: 2017-12-01Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-5031-3863

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