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Heldt Cassel, SusannaORCID iD iconorcid.org/0000-0002-4919-4462
Publications (10 of 37) Show all publications
Heldt Cassel, S. (2018). The sporting and heritage festival of Landsmot in Iceland: Identity expressions and performances of nation, gender and rurality. In: Alan Clarke & Allan Jeppson (Ed.), Power, construction and meaning in festivals: . New York: Routledge
Open this publication in new window or tab >>The sporting and heritage festival of Landsmot in Iceland: Identity expressions and performances of nation, gender and rurality
2018 (English)In: Power, construction and meaning in festivals / [ed] Alan Clarke & Allan Jeppson, New York: Routledge, 2018Chapter in book (Refereed)
Abstract [en]

This chapter analyses the performances of nation, gender and rurality in the sporting and heritage festival of Landsmót in Iceland. Events and festivals celebrating national identity or the uniqueness of the culture and traditions of a specific region of place may be interpreted as arenas where identities of both people and places are staged and performed. Sports and cultural events may enhance and play with identities, such as the co-construction of gender identities and national identities as part of the event itself. These co-constructions and expressions of identity discourses as part of events and festivals are not least reinforced with the impact of social media and the posting of images by many other actors than the organisers or managers of the event.

Place, publisher, year, edition, pages
New York: Routledge, 2018
Series
Routledge advances in event research
Keywords
identity expressions, rurality, gender, nation, tourism, events and festivals
National Category
Human Geography
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-27176 (URN)978-1-138-06322-8 (ISBN)978-1-315-16118-1 (ISBN)
Available from: 2018-02-09 Created: 2018-02-09 Last updated: 2018-02-09Bibliographically approved
Heldt Cassel, S. & Pashkevich, A. (2018). Tourism development in the Russian Arctic: Reproducing or challenging the hegemonic masculinities of the frontier. Tourism, Culture & Communication, 18(1), 67-80
Open this publication in new window or tab >>Tourism development in the Russian Arctic: Reproducing or challenging the hegemonic masculinities of the frontier
2018 (English)In: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 18, no 1, p. 67-80Article in journal (Refereed) Published
Abstract [en]

The image of the Arctic can be understood as a part of a larger discourse of the north as an uncivilized, untamed frontier, not suitable or accessible for modern, urban people, but a place for strong adventurers, hunters, and explorers. In this study, we seek to understand how hegemonic masculinities of the north both inform and are challenged by tourism and its representations and practices in the Russian Arctic, in particular the Nenets Autonomous District (NAD). The study is based on the analysis of data collected during several field trips to the region during the period of 2012-2013 and 2014, including semistructured interviews with key stakeholders and observations of tourism practices, as well as content analysis of promotional images of selected tourism companies. Tourism in the NAD is typically adventure based: snowmobile safaris, fishing, hunting, and white-water rafting. There are also different types of indigenous tourism, such as living with reindeer herders for a period of time. The tourism industry covered herein consisted of microfirms and small businesses. The entrepreneurs were all middle-aged Russian men and the tourists were predominantly male middle class Russians from metropolitan regions, traveling as groups of friends or colleagues. The results show that despite the willingness of the tourism entrepreneurs to broaden their customer groups and offerings, the products reproduce the destination as a playground for (male) "hook and bullet" tourists. However, there are also examples of how tourism may challenge or reconstruct the understandings of typically masculine or feminine duties or roles in some specific local contexts.

Keywords
gender, hegemonic masculinity, Russia, tourism, Arctic
National Category
Human Geography
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-23890 (URN)10.3727/109830418X15180180585176 (DOI)2-s2.0-85043974667 (Scopus ID)
Projects
Representations of Indigenous Peoples in Tourism
Funder
Swedish Research Council Formas
Available from: 2016-12-31 Created: 2016-12-31 Last updated: 2018-04-03Bibliographically approved
Heldt Cassel, S. & Hay Walters, N. (2016). Still a white paradise?: Photographic representations of Jamaica as a tourism destination. Tourism, Culture & Communication, 16(1/2), 59-74
Open this publication in new window or tab >>Still a white paradise?: Photographic representations of Jamaica as a tourism destination
2016 (English)In: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 16, no 1/2, p. 59-74Article in journal (Refereed) Published
Abstract [en]

Visual images, from travel brochures and television commercials to internet advertisements, represent a powerful element of tourist destination marketing. This article seeks to understand how destination marketing represents people and places through visual images while examining the role of tourism discourse in the construction of cultural meanings and identity. Using Jamaica as a case study, the researchers explore the issue of contemporary touristic images. A combination of content and discourse analysis was used to examine images included in printed marketing materials and on the DMO’s website drawing upon postcolonial theory as a critical and contextual perspective that provides an interpretation of the meanings that are conveyed by these representations. The main findings indicate that decades after the end of colonialism in Jamaica, marketers perpetuate the presentation of paradisal destination images using visual representations. It is argued that colonial tropes and practices of “Othering” remain fundamental to the meaning and rationale of seeing Jamaica and the travel experience. However, this study also identified strategies that could be further explored in an effort to counteract colonial discourse, as the use of culture and local folkways opens up avenues for the (re)evaluation and (re)representation of Jamaica and the holiday experience

Place, publisher, year, edition, pages
Cognizant Communication Corporation, 2016
Keywords
Visual images, Tourism Representations, Content analysis, Colonial discourse, Destination Marketing, Jamaica
National Category
Other Social Sciences Human Geography
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:du-23190 (URN)10.3727/109830416X14655571061755 (DOI)
Available from: 2016-09-26 Created: 2016-09-26 Last updated: 2017-11-21Bibliographically approved
Heldt Cassel, S. & Pettersson, K. (2015). Performing gender and rurality in Swedish farm tourism. Scandinavian Journal of Hospitality and Tourism, 15(1-2), 138-151
Open this publication in new window or tab >>Performing gender and rurality in Swedish farm tourism
2015 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 15, no 1-2, p. 138-151Article in journal (Refereed) Published
Abstract [en]

The diversification of farming towards more service-intensive businesses enables innovation and competitiveness within the farming sector. However, running a hospitality and tourism business significantly differs from farming and requires different competencies. It entails face-to-face customer relationships and creating experiences based on the identity of the place and the entrepreneurs. By inviting in guests/customers, the farm is transformed from primarily an agricultural production place to one that produces experiences and services. This paper aims to analyse and discuss how women engaged in farm tourism perform rural and gender identities by producing experiences and services, and how these performances may reproduce or challenge traditional rural and gender identities. The study is based on interviews with women in the two regions Dalarna and Uppland who run tourism businesses on working farms. The interviews show that the entrepreneurs must cope with tensions and conflicts between agricultural production and tourism at the farms in terms of not only practical work and duties, but also how gendered farming identities are performed.

National Category
Human Geography
Research subject
Komplexa system - mikrodataanalys, Kvinnors företagande inom lantgårdsbaserad turism - Genus i förändring på svanska landsbygder?; Komplexa system - mikrodataanalys, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:du-17134 (URN)10.1080/15022250.2015.1005333 (DOI)000353480800009 ()
Projects
Kvinnors företagande inom lantgårdsbaserad turism
Note

Finansiär: Stiftelsen svensk lantbruksforskning, SLF

Available from: 2015-03-13 Created: 2015-03-13 Last updated: 2017-12-04Bibliographically approved
Heldt Cassel, S. & Maureira, T. (2015). Performing identity and culture in Indigenous tourism: a study of Indigenous communities in Québec, Canada. Journal of Tourism and Cultural Change, 30(12), 1-14
Open this publication in new window or tab >>Performing identity and culture in Indigenous tourism: a study of Indigenous communities in Québec, Canada
2015 (English)In: Journal of Tourism and Cultural Change, ISSN 1476-6825, E-ISSN 1747-7654, Vol. 30, no 12, p. 1-14Article in journal (Refereed) Published
Abstract [en]

The aim of this paper is to analyze the ways in which Indigenous tourism affects representations of identity and culture, and how tourism practices are described, negotiated and related to development in Indigenous communities. This aim is met through a study, including interviews and observations in Québec, Canada, where Indigenous tourism has received increased attention and economic importance in recent years. Tourism is put forward as positive for economic as well as social and cultural development, through alternative income opportunities and the revalorization of traditions and cultural practices. Individuals from four different ethnic nations were involved in the study: Innu (formerly known as Montagnais), Cree (Eeyou), Wôbanaki (Abénakis) and Hurons (Wendat). From the interviews conducted for this study, we find that Indigenous tourism influences the ways in which individuals see themselves, and how they perceive their identity and culture. Through the production of Indigenous tourism products, the notion of authenticity is challenged, and performed in ways that benefit contemporary life within the communities. But these performances may also reproduce or challenge traditional Indigenous identities, and fuel tensions and conflicts between different groups within the communities.

Keywords
Indigenous tourism, authenticity, performance, culture, Québec
National Category
Human Geography
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:du-20817 (URN)10.1080/14766825.2015.1125910 (DOI)000396606100001 ()
Projects
Representationer av urbefolkning i turism (FORMAS), delfinansierat av Svenska Sällskapet för Antropologi och Geografi (SSAG)
Funder
Swedish Research Council Formas
Available from: 2016-01-20 Created: 2016-01-20 Last updated: 2017-11-30Bibliographically approved
Pashkevich, A. & Heldt Cassel, S. (2014). Gender relations in tourism in the Russian arctic: representations and practices. In: Conferences at Copenhagen Business School, 23rd Nordic Symposium on Tourism and Hospitality Research: Value of Tourism for Destination. Paper presented at 23rd Nordic Symposium on Tourism and Hospitality Research, Copenhagen, Denmark, October 1-4 2014. Copenhagen
Open this publication in new window or tab >>Gender relations in tourism in the Russian arctic: representations and practices
2014 (English)In: Conferences at Copenhagen Business School, 23rd Nordic Symposium on Tourism and Hospitality Research: Value of Tourism for Destination, Copenhagen, 2014Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Remote territories of the Russian Arctic have historically been subject to conquest and exploration and depicted as a periphery for resource extraction and male adventures. Tourism has recently been introduced as an alternative source of income for indigenous groups that previously lived solely on reindeer herding. However, the tourism sector is still very small and under-developed in the area despite public policies and different national and regional projects to promote tourism. This study analyses how tourism operations in Northwestern Russia use representations of the Arctic and of gender identities in the production and promotion of tourism experiences. The representation and practices of nature- and indigenous tourism operations studied through participant observations made during field trips to the territories of Nenets Autonomous Okrug. The observations complemented with tourism stakeholders’ interviews and content analysis of promotional material from the tourism businesses in the area. The purpose of the study is to get an understanding of the content and meaning of representations and practices of tourism in the Russian Arctic.

We analyse the cultural constructions of places shaped by gendered representations of people and indigenous culture. In what ways are indigenous men and women depicted and what types of place identities are constructed through representations and practices in tourism operations?  We follow Roy (1997) and Edensor (2000) allowing the hosts to speak and become agents in the portrayal of the contemporary tourist practices accommodating the demands of modern tourists. We find that there is a strict gender division of tasks and responsibilities within tourism in the case study area. Service operations in villages and in this region predominantly employ women (hotels, restaurants, shops, and so on); however, out in the tundra, men predominate in high status service functions such as guides within hunting and fishing trips. The results show that the promotion and tourism offers in the area strengthening the notion of (re)production of colonial representations and experiences of the place and its peoples as exotic and the “Other”. The marketing of the area stresses the possibilities to explore unspoilt and remote areas (“snowscapes”). The tourism practices in the Russian Arctic are focused on physical endurance and masculine coded activities and behaviour. 

Place, publisher, year, edition, pages
Copenhagen: , 2014
Keywords
indigenous tourism, Gender relations, Russian Arctic, Nenets Autonomous okrug
National Category
Human Geography
Research subject
Complex Systems – Microdata Analysis, Representation av urbefolkning i turism. Fallstudier från rennäringsområden i norra Sverige och nordvästra Ryssland.
Identifiers
urn:nbn:se:du-16398 (URN)
Conference
23rd Nordic Symposium on Tourism and Hospitality Research, Copenhagen, Denmark, October 1-4 2014
Funder
Swedish Research Council Formas
Available from: 2014-11-17 Created: 2014-11-17 Last updated: 2016-12-29Bibliographically approved
Thulemark, M., Lundmark, M. & Heldt Cassel, S. (2014). Tourism employment and creative in-migrants. Scandinavian Journal of Hospitality and Tourism, 14(4), 403-421
Open this publication in new window or tab >>Tourism employment and creative in-migrants
2014 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 14, no 4, p. 403-421Article in journal (Refereed) Published
Abstract [en]

This paper analyses the importance of tourism employment for in-migration to Malung/Salen and alvdalen, two rural municipalities hosting two major tourist destinations in the southern Swedish mountains. It uses micro-data from a database that includes, among many other variables, residence and employment information. This work is explorative and uses longitudinal data that permit examining individuals and go beyond simple net employment figures to show that many in-migrants to these municipalities are employed in tourism and constitute part of what is defined as the "creative workforce" in the local labour market. In this sense, tourism employment is found to be a pull factor for in-migration of highly skilled and well-paid people.

Place, publisher, year, edition, pages
Taylor & Francis, 2014
Keywords
in-migration, tourism employment, labour market, creative class, regional development, rural Sweden
National Category
Social and Economic Geography
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - tourism
Identifiers
urn:nbn:se:du-16287 (URN)10.1080/15022250.2014.968000 (DOI)000343824300004 ()
Available from: 2014-11-06 Created: 2014-11-06 Last updated: 2017-12-05Bibliographically approved
Heldt Cassel, S. & Pettersson, K. (2014). Women tourism entrepreneurs: Doing gender on farms in Sweden. Gender in Management, 29(8), 487-504
Open this publication in new window or tab >>Women tourism entrepreneurs: Doing gender on farms in Sweden
2014 (English)In: Gender in Management, ISSN 1754-2413, E-ISSN 1754-2421, Vol. 29, no 8, p. 487-504Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2014
National Category
Social and Economic Geography
Research subject
Komplexa system - mikrodataanalys, Kvinnors företagande inom lantgårdsbaserad turism - Genus i förändring på svanska landsbygder?
Identifiers
urn:nbn:se:du-16187 (URN)10.1108/GM-02-2014-0016 (DOI)
Note

Finansierat av Stiftelsen Svensk Lantbruksforskning

Available from: 2014-10-14 Created: 2014-10-14 Last updated: 2017-12-05Bibliographically approved
Heldt Cassel, S. & Pashkevich, A. (2014). World Heritage and tourism innovation: institutional frameworks and local adaptation. European Planning Studies, 22(8), 1625-1640
Open this publication in new window or tab >>World Heritage and tourism innovation: institutional frameworks and local adaptation
2014 (English)In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 22, no 8, p. 1625-1640Article in journal (Refereed) Published
Abstract [en]

The interest in heritage as a tool for destination development has recently been substantial in Sweden, especially when it comes to receiving World Heritage (WH) status. The possibility of using the WH brand in developing tourism products and marketing destinations has great potential for many heritage destinations. The aim of this paper is to discuss innovation processes within heritage tourism. The focus is on the role of WH status as a factor influencing innovative practices at different Swedish WH sites. This study uses qualitative methods, such as interviews and analysis of written material from five selected Swedish WH sites, with in-depth analysis of the Great Copper Mountain in Falun. To what extent does WH status change the preconditions for tourism development at WH destinations? What is the role of institutional frameworks in this process? This paper will show how WH may facilitate tourism innovation mainly through developing new products and marketing strategies, but also by institutional innovations concerning new forms of collaboration and networks.

National Category
Human Geography
Research subject
Complex Systems – Microdata Analysis
Identifiers
urn:nbn:se:du-11856 (URN)10.1080/09654313.2013.784605 (DOI)000340822400006 ()
Projects
Kulturturism och malmbrytning sida vid sida? Gruvans produktionssystem i den regionala utvecklingen
Funder
Swedish Research Council
Available from: 2013-02-18 Created: 2013-02-18 Last updated: 2017-12-06Bibliographically approved
Heldt Cassel, S., Pashkevich, A. & Hinnerth, A. (2013). The quest for snow: Adaptation strategies of alpine skiing destinations in Sweden. Borlänge: Högskolan Dalarna
Open this publication in new window or tab >>The quest for snow: Adaptation strategies of alpine skiing destinations in Sweden
2013 (English)Report (Other academic)
Abstract [en]

The impact of climate change is considered one of the major challenges that the winter sport tourism industry faces today. Sälen, one of the major skiing destinations in Sweden, is situated in the southernmost part of the Swedish mountain range and is therefore one of the most vulnerable destinations when it comes to the effects of climate change. The aim of this paper is to examine and discuss adaptation strategies to climate change that have been implemented in Sälen, with a special focus on increased snowmaking. We discuss snowmaking in relation to alternative adaptation strategies such as increased summer tourism, and relate the adaptation strategies encountered in Sälen to how destinations in the Austrian Alps, which have warmer temperatures, have approached the situation. Those that we interpret as adaptation strategies are mainly focused on maintaining the mass touristic character of winter sports destinations and even extending the production of downhill skiing. These strategies of adaptation and development demand continued intensive snowmaking and an even accentuated quest for snow. However, Sälen is trying to overcome its dependence on downhill skiing as its sole and dominant activity. The strategy of developing summer tourism is problematic, however, not least in relation to the parallel advance in increased snowmaking. 

Place, publisher, year, edition, pages
Borlänge: Högskolan Dalarna, 2013
Series
Working papers in transport, tourism, information technology and microdata analysis, ISSN 1650-5581 ; 2013:24
Keywords
winter sport touirsm, Sälen ski resort, Austrian Alps, snow making, mitigation
National Category
Human Geography
Research subject
Complex Systems – Microdata Analysis, Från ekonomisk bakland till global nöjesperiferi? Bedömning av turismens roll för hållbar utveckling av Arktiska områden
Identifiers
urn:nbn:se:du-13261 (URN)
Funder
Mistra - The Swedish Foundation for Strategic Environmental Research
Available from: 2013-11-14 Created: 2013-11-14 Last updated: 2016-12-29Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4919-4462

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