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Espegren, Yanina
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Espegren, Y., Carling, K. & Olsmats, C. (2018). Smart online grocery delivery and peri-urbanconsumers’ attitudes.
Open this publication in new window or tab >>Smart online grocery delivery and peri-urbanconsumers’ attitudes
2018 (English)Report (Other academic)
Abstract [en]

Purpose: To explore consumers’ attitudes towards e-commerce, in particular online grocery shopping, and its delivery in non-dense areas for the purpose of designing smart last-mile solutions.

Approach: The state-of-the-art of smart e-commerce delivery in dense areas was identified by a review of the literature. It was expected that this knowledge could be transferred to non-dense areas. This prediction was examined and explored further by making use of four focus groups recruited in a Swedish mid-sized town.

Findings: Respondents were generally positive towards e-commerce, although mixed attitudes were found with regard to online grocery shopping. Further, the willingness to pay for flexible, smart and sustainable delivery was low, with a notable exception for local produce.

Originality: The knowledge acquired and solution developed in dense areas is not readily transferred to non-dense areas. There is scope for developing new Business Models for the supply chain of local produce. For the prototype testing and roll-out of smart e-commerce delivery platforms, the online local produce market is recommended.

Publisher
p. 30
Series
Working papers in transport, tourism, information technology and microdata analysis, ISSN 1650-5581 ; 03
Keywords
Consumer’ attitudes, Local produce, Online shopping, Parcel handover, Route optimization, Willingness-to-pay
National Category
Transport Systems and Logistics
Research subject
Complex Systems – Microdata Analysis, General Microdata Analysis - transports
Identifiers
urn:nbn:se:du-28254 (URN)
Projects
SAILOR
Available from: 2018-07-23 Created: 2018-07-23 Last updated: 2018-08-06Bibliographically approved
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