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Publications (10 of 11) Show all publications
Hermansson, J. (2022). The hero's thematic journeys in advertisement films. In: : . Paper presented at 14th Screenwriting Research Network International Conference:Globalizing Screenwriting, 22nd-24th September 2022. Department of Theatre, Film and Media Studies, University of Vienna, Austria..
Open this publication in new window or tab >>The hero's thematic journeys in advertisement films
2022 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

In this paper, I examine how successful advertisement films can be understood through the complex thematic progression of the hero’s journey, as it outlined by Joseph Campbell, with theme as the actual hero. As Campbell, Patrick Colm Hogan, and others argue, characters and narrative structures in film and literature adopt global and evolutionary patterns. However, whereas the narratives of successful feature films commonly match inner, physical, and thematic dramatic developments in eleven, seventeen, or twenty-two steps, and forty to sixty scenes, the intense complexity of advertisement films, of six to sixty seconds long, is commonly ignored, and they are often analysed in much simpler terms, on the basis of three or four rhetorical factors and stages.  I have previously argued that the stages of the hero’s journey can be translated into a purely thematic line of argument. In feature films each step in a thematic line of reasoning stretches over several scenes and perhaps ten minutes. In advertisement films the screenwriter may only have a half to three seconds to communicate each step of the rhetorical argument. In this presentation, I apply that model of reasoning to varied Swedish and American examples, ranging from Volvo and Klarna banking, eyeglasses, to Coca-Cola, to demonstrate how the multimodal complexity of award-winning commercials follow universal conventions, regarding perception and narrative structures communicate thematic content, with intense multimodal means. As a result, the presentation advances the notion that quality advertisement films demand complex screenwriting skills, and that the hero´s journey presents a universal tool for the transfer between conventional screenwriting and the production of content for social media

Keywords
Marketing advertising film commercials monomyth, Marknadsföring reklamfilm monomyt berättande
National Category
Communication Studies Studies on Film
Identifiers
urn:nbn:se:du-44747 (URN)
Conference
14th Screenwriting Research Network International Conference:Globalizing Screenwriting, 22nd-24th September 2022. Department of Theatre, Film and Media Studies, University of Vienna, Austria.
Available from: 2022-12-29 Created: 2022-12-29 Last updated: 2023-03-17Bibliographically approved
Hermansson, J. (2021). Adaptations and Post-apocalyptic At-one-ment. Literature/Film Quarterly, 49(3)
Open this publication in new window or tab >>Adaptations and Post-apocalyptic At-one-ment
2021 (English)In: Literature/Film Quarterly, ISSN 2573-7597, Vol. 49, no 3Article in journal (Refereed) Published
Abstract [en]

With Atonement as an illustrative example, this article argues that the reception of adaptations is constitutionally post-apocalyptic. The literature/film adaptation text commonly encompasses a novel, the screenplay versions, and a film, but foremost the open meaning-making process of the audiences. Thus, adaptations embrace holistic and complex perspectives on life and meaning as they invite the flickering play of meanings and values that are necessary for balance and a fluid unity to appear. So, adaptations in themselves become meta-didactic excercises, beyond the division and destruction, that lead to the revelation that the unknown and incomplete are inevitable conditions in life. 

Place, publisher, year, edition, pages
Salisbury: Salisbury University, 2021
Keywords
Adaption Post-apokalyps Film Litteratur Atonement
National Category
Studies on Film
Identifiers
urn:nbn:se:du-37807 (URN)2-s2.0-85134964563 (Scopus ID)
Available from: 2021-07-17 Created: 2021-07-17 Last updated: 2023-03-17Bibliographically approved
Hermansson, J. (2021). Adapting Adulthood: Migrating Characters and Themesfrom Novels, Screenplays, and Films. (Doctoral dissertation). Göteborg: Göteborgs universitet
Open this publication in new window or tab >>Adapting Adulthood: Migrating Characters and Themesfrom Novels, Screenplays, and Films
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

When novels are adapted for the screen, the fictional characters are inevitablytransformed in the adaptation process, and so is the thematic content. This studyconsiders the characters and the thematic content of a story as migrants who leavethe land of the novel in order to adapt to a life on the screen with transformed selfidentities.The five articles that this thesis is based on focus on what happens to therepresentation of adulthood when novels are adapted for the screen. The articles testmodels for analysing thematic representation using popular works of fiction such asAtonement, Fifty Shades of Grey, Gone Girl, Me before You, Room, Shutter Island, The DaVinci Code, The Martian, The Road, Up in the Air, and novels by Patrick McCabe.Because novel-screenplay-film adaptations comprise alternative versions of astory, with their complementary lines of reasoning, they constitute particularly richthematic representations and metaphors for what social adaptation requires. In thatcontext, the thesis regards novel-screenplay-film adaptations as processes and objectsat the same time, each version an integral part of a greater dynamic whole.Relating to current theories of the attraction of fiction, chapter 1 presents theaim of the study. Chapter 2 describes the novel-screenplay-film adaptation processas a non-linear, two-way process of adaptation and appropriation, and a receptionbasedmodel for regarded adapted characters as fictional migrants. Chapter 3outlines a pragmatic model, with the hero’s journey as a foundation, to analyse thestructure of thematic lines of reasoning in fiction in general and adaptations inspecific, together with thematic markers. The chapter also presents the markers ofadulthood used in the articles, before chapter 4 and 5 summarise and discuss the fivearticles and implications related to adaptation studies, pedagogy, and screenwriting.

Place, publisher, year, edition, pages
Göteborg: Göteborgs universitet, 2021. p. 236
National Category
Specific Literatures Studies on Film
Identifiers
urn:nbn:se:du-42523 (URN)978-91-8009-198-5 (ISBN)978-91-8009-199-2 (ISBN)
Public defence
2021-02-26, Online via Zoom och i Lilla hörsalen, Humanisten, Renströmsgatan 6, Göteborg, 13:00 (English)
Opponent
Supervisors
Available from: 2022-09-09 Created: 2022-09-07 Last updated: 2023-03-17Bibliographically approved
Hermansson, J. (2021). Okay: The Road and The Good Guys' Adulthood Code. Cormac McCarthy Journal, 19(1), 46-66
Open this publication in new window or tab >>Okay: The Road and The Good Guys' Adulthood Code
2021 (English)In: Cormac McCarthy Journal, ISSN 2333-3073, E-ISSN 2333-3065, Vol. 19, no 1, p. 46-66Article in journal (Refereed) Published
Abstract [en]

As the man and his eleven-year-old son walk through a post-apocalyptic wasteland in The Road, the dying father has to learn anew what it is to be adult in order to be able to pass that knowledge on to his son. In the novel, screenplay, and film alike the word "okay" is used in the dialogue in dramaturgical rhythms to emphasize thematically relevant instances. In this article, the hero's journey is applied as a structure together with a set of markers of adulthood to compare the rhetoric progression of adulthood in, above all, the screenplay and novel. The article concludes that the versions of The Road employ different rhetorical strategies to form distinct and complementing arguments about what it is to be adult.

National Category
Languages and Literature
Identifiers
urn:nbn:se:du-36843 (URN)10.5325/Cormmccaj.19.1.0046 (DOI)000637089300005 ()
Available from: 2021-05-11 Created: 2021-05-11 Last updated: 2023-04-14Bibliographically approved
Hermansson, J. (2020). Adaptations of Adulthood: Towards a Model for Thematic Rhetoric in Adaptation Studies. In: Betty Kaklamanidou (Ed.), New Approaches to Contemporary Adaptation: (pp. 173-192). Detroit: Wayne State University Press
Open this publication in new window or tab >>Adaptations of Adulthood: Towards a Model for Thematic Rhetoric in Adaptation Studies
2020 (English)In: New Approaches to Contemporary Adaptation / [ed] Betty Kaklamanidou, Detroit: Wayne State University Press , 2020, p. 173-192Chapter in book (Refereed)
Place, publisher, year, edition, pages
Detroit: Wayne State University Press, 2020
Series
Contemporary approaches to film and media series
Keywords
Adaption, litteratur, film, monomyt, tematik, narrativa strukturer
National Category
Arts
Research subject
Research Profiles 2009-2020, Intercultural Studies
Identifiers
urn:nbn:se:du-37556 (URN)9780814346242 (ISBN)
Available from: 2021-06-29 Created: 2021-06-29 Last updated: 2022-09-07Bibliographically approved
Hermansson, J. (2020). Characters as fictional migrants: Atonement, adaptation and the screenplay process. Journal of Screenwriting, 11(1), 81-97
Open this publication in new window or tab >>Characters as fictional migrants: Atonement, adaptation and the screenplay process
2020 (English)In: Journal of Screenwriting, ISSN 1759-7137, E-ISSN 1759-7145, Vol. 11, no 1, p. 81-97Article in journal (Refereed) Published
Abstract [en]

The migration metaphor has been widely used in connection with media adaptions, but the metaphor has remained an abstract figure of speech. Yet, to understand characters as migrants who go through journeys of acculturation when they are adapted for the screen may enhance understanding of both the characters' potential and problems that may arise during the development process. This article proposes that the development of characters and their processes - as fictional beings - can be understood through the use of models that describe real migrants' adaptation processes. Using Christopher Hampton's screenplay drafts for the film Atonement (2001), it outlines how such migratory journeys go hand in hand with screenwriters' problem-solving processes. The article thus develops the idea that migrating characters, in their capacity as fictional beings and the thematic issues that they represent, both adapt to and appropriate their new media environments; simultaneously, they are appropriated by new creative forces and by the conventions of those new media environments, who in turn must adapt to the characters in this process of bi-directional acculturation.

Place, publisher, year, edition, pages
Intellect Ltd., 2020
Keywords
adaptation, fictional beings, migration, problem-solving, screenplay development, screenwriting
National Category
Arts
Research subject
Research Profiles 2009-2020, Intercultural Studies
Identifiers
urn:nbn:se:du-33766 (URN)10.1386/josc_00014_1 (DOI)000528261000006 ()2-s2.0-85088036975 (Scopus ID)
Available from: 2020-06-16 Created: 2020-06-16 Last updated: 2022-09-07Bibliographically approved
Hermansson, J. (2020). Strange Masks of Adapted Identities in Patrick McCabe’s Winterwood and The Holy City. Adaptation
Open this publication in new window or tab >>Strange Masks of Adapted Identities in Patrick McCabe’s Winterwood and The Holy City
2020 (English)In: Adaptation, ISSN 1755-0637, E-ISSN 1755-0645Article in journal (Refereed) Published
Abstract [en]

Patrick McCabe’s novels dramatize how people make use of character archetypes, media ideals, and fiction to adapt to new realities. These concerns are especially notable in two of his later novels, The Holy City and Winterwood. In the protagonists’ process of social adaptation, they illustrate how the construction of self-identity is defined by narration, and how a world in flux demands constant re-negotiation of the narrative and adaptation to the new story to make self-identity, life patterns, and their contexts match. In effect, the narratives suggest that engagement in media adaptations can guide audiences to find strategies for social adaptation.

Keywords
Patrick McCabe, Adaption, Film, Literature, Self-identity
National Category
Languages and Literature
Identifiers
urn:nbn:se:du-37555 (URN)10.1093/adaptation/apaa011 (DOI)
Available from: 2021-06-29 Created: 2021-06-29 Last updated: 2022-09-07Bibliographically approved
Hermansson, J. (2019). The bi-directional Nature of the Screenplay. In: : . Paper presented at 14th Annual Association of Adaptation Studies Conference, Adaptation and Modernisms: Establishing and Dismantling Borders in Adaptation Practice and Theory, Masaryk University, Brno, 18-19 September, 2019.
Open this publication in new window or tab >>The bi-directional Nature of the Screenplay
2019 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

In novel-to-film adaptation processes, screenplays are generally considered as transitory texts in chaotic flux, a number of necessary phases that characters and narratives must pass through, characterised by innumerable changes during the course of film productions.

The traditional models, based on industrial productions, thus place the screenplay in the middle between two complete works of art in a linear process, an illustration of the modernist era’s ideal industrial models. This liminal position has marked the screenplay’s and the screenwriter’s statuses as subservient to any works of art and other artists, without proper recognition of the craft and values of the art of adaptation screenwriting. 

There have been alternative models, especially in screenwriting manuals, romantically depicting the screenwriter’s independence to create the foundation for an artwork, after the novel has been read once or thrice. However, the screenplay is still reduced to a mere starting point for the film production, a screen idea, to speak with Ian MacDonald. In more complex models of adaptation, such as for instance the ur-text model (Cardwell) and intertextual approaches, the screenplay is generally neglected.

I suggest that that as long as the models of adaptation that include the screenplay are based on simple, linear orders, and neglect the more complex concerns, the value of the adaptation screenplay cannot be fully appreciated. Thus, this presentation proposes a model, based on multiple two-way processes, which describes how the screenplay adapts and appropriates both novel and film, or the screen idea, and is at the same time appropriated by the characters, vision and conventions of both novel and film.

Keywords
Film Screenwriting Screenplay Adaptation Appropriation
National Category
Specific Literatures Media and Communications Studies on Film
Research subject
Research Profiles 2009-2020, Intercultural Studies
Identifiers
urn:nbn:se:du-44765 (URN)
Conference
14th Annual Association of Adaptation Studies Conference, Adaptation and Modernisms: Establishing and Dismantling Borders in Adaptation Practice and Theory, Masaryk University, Brno, 18-19 September, 2019
Available from: 2022-12-29 Created: 2022-12-29 Last updated: 2022-12-30Bibliographically approved
Hermansson, J. (2018). "I am the one. OK!": Adaptations, Adulthood, and the Thematic Rhetoric in The Road and Others. In: : . Paper presented at 1th Screenwriting Research Network International Conference, Writing for Cinema. Writing for TV. Università Cattolica del Sacro Cuore, Milano, 13-15 September, 2018..
Open this publication in new window or tab >>"I am the one. OK!": Adaptations, Adulthood, and the Thematic Rhetoric in The Road and Others
2018 (English)Conference paper, Oral presentation with published abstract (Other academic)
Keywords
Cormac McCarthy Adaptation Linguistics Rhetoric Screenwriting
National Category
Cultural Studies Studies on Film Specific Literatures Media and Communications
Research subject
Research Profiles 2009-2020, Intercultural Studies
Identifiers
urn:nbn:se:du-44767 (URN)
Conference
1th Screenwriting Research Network International Conference, Writing for Cinema. Writing for TV. Università Cattolica del Sacro Cuore, Milano, 13-15 September, 2018.
Available from: 2022-12-29 Created: 2022-12-29 Last updated: 2022-12-30Bibliographically approved
Hermansson, J. (2018). Media and Social Adaptations. In: : . Paper presented at Truth(s) and Alternative Facts, The Faculty of Foreign Languages and Literatures, University of Bucharest, 7-9 June, 2018..
Open this publication in new window or tab >>Media and Social Adaptations
2018 (English)Conference paper, Oral presentation with published abstract (Other academic)
Keywords
Truth social adaptation identity literature film
National Category
Specific Literatures Media and Communications Arts
Research subject
Research Profiles 2009-2020, Intercultural Studies
Identifiers
urn:nbn:se:du-44764 (URN)
Conference
Truth(s) and Alternative Facts, The Faculty of Foreign Languages and Literatures, University of Bucharest, 7-9 June, 2018.
Available from: 2022-12-29 Created: 2022-12-29 Last updated: 2022-12-30Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-6834-5556

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