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Relationer inom fotbollen: en uppsats om relationen mellan agent och spelare.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Under de senaste decennierna har fotbollen blivit allt mer kommersialiserad där stora pengar finns att hämta för professionella fotbollsspelare. Historiskt sett förhandlade spelarna själva om sina kontrakt gentemot klubbarna. Spelarna var ovana att själva förhandla kontrakt vilket senare gjorde att spelarna tog hjälp av professionella konsulter (agenter).

1991 erkände FIFA (Fèdèration Internationale de Fotball Association) agentyrket som en profession. FIFAs stadgar är tydliga med att det är spelarens intressen som skall komma i första hand vid en kontraktsskrivning. I skrivande stund är det ett krav att agenten måste vara licenserad för att representera spelaren. Samtidigt har missnöjet ökat mellan spelare och agent och FIFA har fått ta emot ett stort antal klagomål.

Fem agenter och lika många professionella spelare har intervjuats (i Sverige). Både spelare och agenter är överens om att förtroende, engagemang, och lojalitet är centrala faktorer inom relationen. Agenterna menar att de arbetar aktivt med att bygga förtroende, skapa engagemang och vara lojala gentemot spelaren. Medan spelarna anser att det är den andra parten, agentens, uppgift. Spelarna verkar inte inse att de i sin yrkesutövning är sitt eget varumärke, sin egen entreprenör, och är en del i affärsrelationen med agenten.

För att en jämlik relation, mellan spelare och agent, ska bli möjlig bör spelarna genomgå utbildning för att medvetandegöra sitt eget varumärke och utveckla sitt entreprenörskap, i relationen med sin agent.

Abstract [en]

Football (soccer) has developed, during the latest decades, to be very much commercially focused. Among professional players there is a lot of money to cash in.

Long ago players had to deal with the different clubs themselves to get the best contracts. But the players were disadvantaged though the clubs were the strongest part. Later on the players got help from consultants (agents).

1991 FIFA (Fédération Internationale de Fotball Association) acknowledged agents as a profession. The most important duty for the agent is to insure the player´s interests when signing a contract. In order to represent a player you have to get a license from FIFA. Unfortunately a lot of complaints have been sent to FIFA regarding conflicts between players and agents.

Five agents and five professional players are interviewed (in Sweden). They all agree that trust, commitment and loyalty are important in the relationship between each other. The agents are describing how they work to develop trust, commitment and loyalty, within their relationship with the player. The players say that the other part, in their relationship, has the responsibility to develop their relationship. They seem not to understand that the players themselves are involved in the relation with their agents and are dependent on each other. There is a lack of trust/conflict between player and agent. It seems that the player is not aware of his own market-value, and his entrepreneurship, and has an important part in the relationship with the agent.

To enable equally relationship, between player and agent, the player should undergo education to get awareness

Place, publisher, year, edition, pages
2014.
Keyword [en]
Relationship, Trust, Loyalty, Commitment och Sports agents.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-16324OAI: oai:DiVA.org:du-16324DiVA: diva2:762725
Available from: 2014-11-12 Created: 2014-11-12 Last updated: 2014-11-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
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  • en-GB
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  • nn-NO
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  • sv-SE
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Output format
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