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Overall visitor satisfaction in Venice, Italy
Högskolan Dalarna, Akademin Industri och samhälle, Nationalekonomi.
2017 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 10 poäng / 15 hpOppgave
Abstract [en]

This research paper investigates overall satisfaction of visitors in Venice, Italy. More specifically, which factors have a significant influence on the overall satisfaction of visitors in Venice. The secondary, cross-sectional data is used. Furthermore, a ten-point Likert scale was utilized in the survey questions. Two sets of regressions were run with both models. The first set of regressions with the ordered probit model and the ordinary least squares model investigates how different visitor characteristics, such as gender, age and country of origin influence the overall satisfaction of visitors in Venice. The second set of regressions with the ordered probit model and the ordinary least squares model, there are added some additional attributes such as kindness, arts and package holiday. The findings of the first set of regressions show that visitor characteristics, for example, age and male have a significant influence on the overall satisfaction of visitors in Venice. The findings of the second set of regressions reveal that attributes such as kindness, arts and package holiday have significant affect on the overall satisfaction of visitors in Venice. Having a knowledge of which factors influence the overall satisfaction of visitors can be used for policy making in order to increase the demand of Venice as a destination and therefore, to generate more revenues.

sted, utgiver, år, opplag, sider
2017.
Emneord [en]
Visitor satisfaction, Venice, Italy, ordered probit, OLS
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-25388OAI: oai:DiVA.org:du-25388DiVA, id: diva2:1114938
Tilgjengelig fra: 2017-06-26 Laget: 2017-06-26

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