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Världens bästa arbete: Attraktivt arbete enligt generation Z
Högskolan Dalarna, Akademin Industri och samhälle, Personal och arbetsliv.
Högskolan Dalarna, Akademin Industri och samhälle, Personal och arbetsliv.
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Generation Z, is the next working generation that’s about to enter the labor market. What do they expect from today's corporations and business? What do they see as an attractive workplace and what motivates them? What do companies need to do to attract and keep them? These are some interesting questions we wanted to analyze and examine. To answer these questions, we carried out seven semi-structured interviews with students from the Stockholm School of Economics. We wanted to ask students from Generation Z to examine people with many options when it comes to choosing a work.

In conclusion we could see that our participants want a workplace where the organization worked with social and environmental questions. The company needs to have good morals and values for the participants to be willing to work there. This was seen as a demand from our students from the study. Other things they evaluated was relations with colleagues and bosses. The salary needed to be equal to the effort put into the work. The workers don’t want to be underpaid. The work also need to be meaningful and interesting, where the students feel valuable for the company or that they contribute to the welfare of society or the world as a whole.

sted, utgiver, år, opplag, sider
2018.
Emneord [en]
Generation Z, Attraktivt arbete, Motivationsfaktorer, Employer brand, Ledarskap
Emneord [sv]
Generation Z, Attraktivt arbete, Motivationsfaktorer, Employer brand, Ledarskap
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-28162OAI: oai:DiVA.org:du-28162DiVA, id: diva2:1232708
Tilgjengelig fra: 2018-07-12 Laget: 2018-07-12

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