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The perceived destination images by Swedish tourists with their visit on Cyprus
Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
2018 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 10 poäng / 15 hpOppgave
Abstract [en]

In 2016 Cyprus received 3,2 million international tourists. The island is considered as the 40th

most popular destination in the world, while if counted per capita of local population Cyprus

has a 6th place worldwide. There are some 200,000 tourists from Sweden travelling to the

island annually. Swedish citizens, in a similar fashion with the rest of Nordic countries enjoy

a similar consumer behavior and high purchasing power. Understanding how Swedish tourists

perceive image of Cyprus helps to nuance the view of visitors coming from Nordic countries

onto the destination. The visit experience plays an important role to reduce the destination

image stereotyping, which caused by different information sources that may lead to a change

in destination image after visitation. Positive destination image leads to satisfaction and revisit

intentions. This thesis investigates in detail how Swedish’ tourists perceive the

destination images during their visit on Cyprus. The researcher followed semi-structured

qualitative research method with the use of in-depth interviews to collect empirical data with

respondents who have visited Cyprus. Destination image theory is utilized to support the

theoretical ground for the thesis, while a textual content analysis was used as a tool for

analyzing the interviews. Adopting the qualitative research approach provided the opportunity

to capture the holistic components of Cyprus destination images while Cyprus touristic’

attributes were identified and ranked based on their functionality and psychological

dimensions. Conducting this research provided the researcher the chance to test the theoretical

destination image formation and the interrelationship among the destination image different

components. Cyprus images after visiting the destination differ from the pre-visit stage as

images were modified after visiting the destination. Swedish tourists upon their visit

perceived the images of Cyprus in positive and negative ways. Cyprus Tourism Organization

can benefit Cyprus by considering the negative notions found in this research and try to solve

these problems or minimize their effects as possible.

sted, utgiver, år, opplag, sider
2018.
Emneord [en]
Cyprus, destination image, Swedish tourists, tourist satisfaction, tourists behavioral intention.
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-28383OAI: oai:DiVA.org:du-28383DiVA, id: diva2:1241112
Tilgjengelig fra: 2018-08-22 Laget: 2018-08-22

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