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Destination image in Uzbekistan – heritage of the Silk Road and nature experience as the core of an evolving Post Soviet identity
Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.ORCID-id: 0000-0002-4919-4462
Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.ORCID-id: 0000-0002-2051-7555
2018 (engelsk)Inngår i: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, s. 1-16Artikkel i tidsskrift (Fagfellevurdert) In press
Abstract [en]

ABSTRACTThe purpose of this research is to analyze the destination image of Uzbekistan presented by the DMO and the destinations images emerging from user generated content in social media posts. In this study, promotional images and user-generated images on the platform Instagram were examined by using content-semiotic analysis. The main findings show that the destination image of Uzbekistan is dominated by heritage and reference to ancient cultural traditions of the region. However, the image represented through user generated content on Instagram is more diverse and to a larger extent depict the destination through natural heritage and experiences in the natural landscape. Furthermore, Uzbekistan is concurrently trying to create a post-Soviet identity through a focus on its history prior to the Soviet past, with focus on heritage of the Great Silk Road which highlight that destination image construction is related to geo-political processes in society which includes contestations of national identity.

sted, utgiver, år, opplag, sider
Routledge , 2018. s. 1-16
Emneord [en]
Destination image, content-semiotic analysis, post-Soviet identity, tourism representations, the Great Silk Road, Uzbekistan
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
URN: urn:nbn:se:du-28534DOI: 10.1080/02642069.2018.1519551OAI: oai:DiVA.org:du-28534DiVA, id: diva2:1252158
Tilgjengelig fra: 2018-10-01 Laget: 2018-10-01 Sist oppdatert: 2019-05-22bibliografisk kontrollert

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