du.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Wine Tourism and Family Enterprises in Southern Sweden: Problems, Challenges and Potentials
Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.ORCID-id: 0000-0001-6363-7066
Högskolan Halmstad.
2019 (engelsk)Inngår i: 4th Annual Conference of the International Place Branding Association, Volos, Greece, 27-29 November 2019, 2019, s. 83-84Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

Starting in 1999, Sweden officially entered the EU wine sector with a quota of 250,000 litres p.a. Since then, the Swedish wine sector, predominantly located in southern Sweden, has commercialised and become a market in the agricultural area. As in other wine producing countries, the Swedish wine sector is dominated by family-owned businesses. It is established in gastronomy tourism research that e.g. wine tourism promote the regional image and attract new tourists to the region. About 50 wineries produce wine in southernmost Swedish region Scania (in Swedish: ‘Skåne’). Some of them have been commercially successful in linking wine production with tourism. Still, the sector appears to be unable to take-off.

Aim. This paper aims at discussing the wine tourism in southern Sweden and its reliance on family business development. Three research questions are proposed to be answered: (1) is there a potential for wine tourism in southern Sweden? (2) What structural problems challenge the development of the Swedish wine tourism? (3) What is the impact of family businesses on wine tourism?

Main approach. This is a market analysis based on secondary data. The discussion focuses on structural challenges, the marketing environment, to identify the key elements for family enterprises in entering a new market. 

Key arguments/findings. Factors such as grapes, climate or technical issues regarding wine production cause little problems. The challenges to overcome lay in structural problems, e.g. a monopoly market due to the government alcohol monopoly, legal constraints, lack of marketing and promotion, lack of viticulture knowledge, networking and cooperation with local enterprise, and, hence, a relatively limited demand for Swedish wine.

For family enterprises, wine tourism appears the most suitable opportunity to run a profitable business in the wine sector, and, hence, the family enterprises are, as in all wine producing countries, a key factor for wine production development.

Conclusion. Most wine producers in southern Sweden have a profound interest and competence in wine producing from a technical side. At the same time, the lack of viticulture knowledge, marketing and promotion, networking and cooperating with local enterprise may partly explain why the Swedish wine sector does not take-off. The Swedish government alcohol monopoly rather represents a challenge than an insurmountable obstacle; the small local Swedish producers of e.g. vodka, gin, brandy and whiskey have successfully managed to deal with these legal constraints. As soon as the family owned Swedish wine sector understands how to attract new target groups with an unexpected, exotic and unique product, the Swedish wine tourism will take-off.

sted, utgiver, år, opplag, sider
2019. s. 83-84
Emneord [en]
Wine tourism, family business, local development, alcohol monopoly, Sweden
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys
Identifikatorer
URN: urn:nbn:se:du-31145ISBN: 978-618-84403-1-9 (tryckt)OAI: oai:DiVA.org:du-31145DiVA, id: diva2:1375150
Konferanse
4th Annual Conference of the International Place Branding Association (IPBA), Volos, Greece, 27-29 November 2019
Tilgjengelig fra: 2019-12-04 Laget: 2019-12-04 Sist oppdatert: 2019-12-04bibliografisk kontrollert

Open Access i DiVA

fulltext(1448 kB)45 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1448 kBChecksum SHA-512
9adc2dafdf9f204a6f2189dd77d77c9cba919eecaba5edd21dfaa5eedada113157b5ef756bbff0556030c7ebae3a9523778fa46bd16e116ee34717d8ca0a940b
Type fulltextMimetype application/pdf

Personposter BETA

Rauhut Kompaniets, Olga

Søk i DiVA

Av forfatter/redaktør
Rauhut Kompaniets, Olga
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 45 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

isbn
urn-nbn

Altmetric

isbn
urn-nbn
Totalt: 35 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf