This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial company Remote Control, who constructs and sells actuators for the global market. The assignment concerns bringing out a graphic profile, or with another expression a Design Management, for Remote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is working with, when this report was wrote, an environment certification ISO 14001. The Company has been paid attention to Internet and other media. The supervisors are familiar to that Design Management is a soon coming competition element, like quality and environment management. This Degree project contains research, analysis and the construction of graphic material. The research has been committed most of the time to trace the customer, the market and the competitor, because its the most important phase. It’s also important looking at competitor’s way of working with marketing management, so you can separate them from the own company.