Dalarna University's logo and link to the university's website

du.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
The destination-management organisation and the integrative destination-marketing process
Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.ORCID-id: 0000-0003-1225-1029
2009 (engelsk)Inngår i: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, nr 3, s. 283-296Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.

sted, utgiver, år, opplag, sider
2009. Vol. 11, nr 3, s. 283-296
Emneord [en]
co-operation, destination, management organisation, destination marketing, legitimacy, network
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-3966DOI: 10.1002/jtr.695ISI: 000270955300005OAI: oai:dalea.du.se:3966DiVA, id: diva2:520069
Tilgjengelig fra: 2009-05-13 Laget: 2009-05-13 Sist oppdatert: 2017-12-07bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekst

Søk i DiVA

Av forfatter/redaktør
Elbe, Jörgen
Av organisasjonen
I samme tidsskrift
The international journal of tourism research

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 923 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf