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Does Shelf-Labeling of Organic Foods Increase Sales?: Results from a Natural Experiment
Högskolan Dalarna, Akademin Industri och samhälle, Nationalekonomi. HUI Research, Regeringsgatan 60, SE -103 29 Stockholm, Sweden.
Högskolan Dalarna, Akademin Industri och samhälle, Nationalekonomi. HUI Research, Regeringsgatan 60, SE -103 29 Stockholm, Sweden.
2014 (engelsk)Inngår i: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 21, nr 5, s. 804-811Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Can a simple point-of-purchase (POP) shelf-label increase sales of organic foods? We use a random-effects׳, random-coefficients׳ model, including a time adjustment variable, to test data from a natural experiment in a hypermarket in Gävle, Sweden. Our model incorporates both product specific heterogeneity in the effects of labeling and consumer adjustment to the labels over time. We find that the introduction of POP displays leads to an increase in sales of organic coffee and olive oil, but a reduction in sales of organic flour. All targeted products became less price-sensitive. The results reveal that product specific differences have to be accounted for, and in some cases consumers adjusted to labeling over time.

sted, utgiver, år, opplag, sider
London: Elsevier, 2014. Vol. 21, nr 5, s. 804-811
Emneord [en]
Product labeling; Random coefficient models; Ecological products; Experimental economics
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Allmänt Mikrodataaanalys - handel
Identifikatorer
URN: urn:nbn:se:du-14684DOI: 10.1016/j.jretconser.2014.06.009OAI: oai:DiVA.org:du-14684DiVA, id: diva2:735169
Tilgjengelig fra: 2014-07-23 Laget: 2014-07-23 Sist oppdatert: 2017-12-05bibliografisk kontrollert

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