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The relationships between tourism stakeholders within the destination: A case study of the rural destination Zuberec, Slovakia
Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
2014 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

In order to increase the development of tourism destination and provide successful marketing and management, destination management organizations are generally accepted as the leaders. Although their role in tourism destinations is significant, the created cooperation is not always successful. Seeing that a lot of different actors are involved in tourism destinations, in order to create a cooperation between them it is first necessary to understand their expectations and relations. Majority of previous researches focus on formal interactions between stakeholders whereas less is written about their connections to interpersonal relations that can have an important role in the cooperation creation.

For the purpose of better understand the role of relations between stakeholders in a destination, this research investigates approaches of stakeholders from rural destination Zuberec located in Slovakia. It explores why the created cooperation was not effective from the stakeholders point of view as there was a low involvement of local stakeholders. First of all the key stakeholders in the destination were identified and thereafter six in depth interviews were conducted. The research investigated that the destination faces several problems that constrain from cooperation and that the interpersonal relationships between tourism actors also play a significant role. The research also showed that cooperation is desired by several stakeholders and its lack has an influence on the destination's development. Identification of weaknesses and strengths of relationships between stakeholders throughout the research could be a useful tool for the strategy creation in future planning and development of destination.

sted, utgiver, år, opplag, sider
2014.
Emneord [en]
destination stakeholders, cooperation, core relations, interactions
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-14724OAI: oai:DiVA.org:du-14724DiVA, id: diva2:735833
Tilgjengelig fra: 2014-08-01 Laget: 2014-08-01 Sist oppdatert: 2014-08-01bibliografisk kontrollert

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