du.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
How a Medium Sized Enterprise Applies the CRM Approach in its Marketing
Mittuniversitetet, Institutionen för samhällsvetenskap.
Mittuniversitetet, Institutionen för samhällsvetenskap.
Mittuniversitetet, Institutionen för informationsteknologi och medier.ORCID-id: 0000-0001-5315-5450
Mittuniversitetet, Institutionen för informationsteknologi och medier.
Vise andre og tillknytning
2009 (engelsk)Inngår i: Proceedings of the 3rd European Conference on Information Management and Evaluation / [ed] Remenyi, D; Ljungberg, Jan; Grundén, Kerstin, Academic Conferences Limited , 2009, s. 448-459Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

The purpose is to describe how a medium sized enterprise with an international scope, positive economic development, and relatively high ICT maturity applies the CRM approach in its marketing. Medium sized enterprises with these features are assumed to be role models for smaller enterprises, and in particular for smaller enterprises with growth ambitions. This case study is based on structured interviews conducted with the CEO and the manager responsible for IT and IS development in the enterprise. The findings show that the enterprise endorses a customer-oriented business strategy, supported by fairly simple information gathering and analysing methods; that the dependency on agents and dealers is a problem in an CRM perspective; and that the development of the Web offers new possibilities for CRM practices and policies.

sted, utgiver, år, opplag, sider
Academic Conferences Limited , 2009. s. 448-459
Emneord [en]
Small and medium sized enterprises; customer relationship marketing; Web 2.0; dependency on marketing agents
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-15399ISI: 000274173600049ISBN: 978-1-906638-44-3 cd (tryckt)ISBN: 978-1-906638-43-6 (tryckt)OAI: oai:DiVA.org:du-15399DiVA, id: diva2:745346
Konferanse
3rd European Conference on Information Management and Evaluation, University of Gothenburg, Sweden, 17-18 September 2009
Tilgjengelig fra: 2009-09-16 Laget: 2014-09-10 Sist oppdatert: 2018-01-11bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Personposter BETA

Sandberg, Karl W

Søk i DiVA

Av forfatter/redaktør
Sandberg, Karl W

Søk utenfor DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric

isbn
urn-nbn
Totalt: 124 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf