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Determinants of choosing vacation accommodation: among Students at Högskolan Dalarna
Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
2015 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The research objective of the study is to offer a tentative survey for future, which

could figure out determinants of choosing vacation accommodation of Students at

Högskolan Dalarna. Under the research objective, this research focuses on two

research questions. The first research question is to figure out the choosing of hotels

by students at Högskolan Dalarna in their travelling. The following research question

is to identify key factors that could influence the choosing of vacation accommodation

of students at Högskolan Dalarna. After literature review regarding consumer decision

making include the concepts of consumer decision making, consumer decision

making in the hotel industry, consumer preference and consumer satisfaction, and the

consumer decision making framework, this research carries out a questionnaire which

could be used for further research. The questionnaire includes the investigation of

demographic information of the participators, their consuming behaviors during their

travelling, and items that might exert significant influences on their choosing of

vacation accommodation during their travelling. Determinants of choosing vacation

accommodation are identified as include four aspects: socio-economic influences,

cultural influences, family influences, and reference group influence via the consumer

decision making process of students at Högskolan Dalarna during their travelling. The

study could lay a good foundation for further researches, focusing on finding out

determinants of choosing vacation accommodation by students at Högskolan Dalarna.

sted, utgiver, år, opplag, sider
2015.
Emneord [en]
consumer preferences, socio-economic influences, cultural influences, family influences, reference group influence
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-17156OAI: oai:DiVA.org:du-17156DiVA, id: diva2:796293
Tilgjengelig fra: 2015-03-18 Laget: 2015-03-18

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