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Smart online grocery delivery and peri-urbanconsumers’ attitudes
Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.
Högskolan Dalarna, Akademin Industri och samhälle, Mikrodataanalys.ORCID-id: 0000-0003-2317-9157
Högskolan Dalarna, Akademin Industri och samhälle, Industriell ekonomi.ORCID-id: 0000-0002-1087-9886
2018 (engelsk)Rapport (Annet vitenskapelig)
Abstract [en]

Purpose: To explore consumers’ attitudes towards e-commerce, in particular online grocery shopping, and its delivery in non-dense areas for the purpose of designing smart last-mile solutions.

Approach: The state-of-the-art of smart e-commerce delivery in dense areas was identified by a review of the literature. It was expected that this knowledge could be transferred to non-dense areas. This prediction was examined and explored further by making use of four focus groups recruited in a Swedish mid-sized town.

Findings: Respondents were generally positive towards e-commerce, although mixed attitudes were found with regard to online grocery shopping. Further, the willingness to pay for flexible, smart and sustainable delivery was low, with a notable exception for local produce.

Originality: The knowledge acquired and solution developed in dense areas is not readily transferred to non-dense areas. There is scope for developing new Business Models for the supply chain of local produce. For the prototype testing and roll-out of smart e-commerce delivery platforms, the online local produce market is recommended.

sted, utgiver, år, opplag, sider
2018. , s. 30
Serie
Working papers in transport, tourism, information technology and microdata analysis, ISSN 1650-5581 ; 03
Emneord [en]
Consumer’ attitudes, Local produce, Online shopping, Parcel handover, Route optimization, Willingness-to-pay
HSV kategori
Forskningsprogram
Komplexa system - mikrodataanalys, Allmänt Mikrodataaanalys - transporter
Identifikatorer
URN: urn:nbn:se:du-28254OAI: oai:DiVA.org:du-28254DiVA, id: diva2:1234260
Prosjekter
SAILORTilgjengelig fra: 2018-07-23 Laget: 2018-07-23 Sist oppdatert: 2018-08-06bibliografisk kontrollert

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Espegren, YaninaCarling, KennethOlsmats, Carl

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