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Construction of a Design for Brand Perspective
Högskolan Dalarna, Akademin Industri och samhälle, Maskinteknik.
2006 (Engelska)Ingår i: 1st Nordic Conference on Product Lifecycle Management, NordPLM'06, Gothenburg, Sweden, 2006Konferensbidrag, Publicerat paper (Refereegranskat) Published
Abstract [en]

The success of a product in its intended market has a clear relation to the strength of its perceived image or brand, which is enabled by an end-user’s perception the product’s sense-able properties. In other words, it is through our perception of a product’s properties that we consider it appealing. Through the application of semiotic sign theories, brand is proposed to be in a relation to the properties of products, where sense-able properties are the objects of design. This paper considers these perceptive properties of a product, where a product serves as an iconical vehicle of brand in opposition to it symbolizing a function. The value of this research result is found in its attempt to derive a perspective of design that integrates product realization from an Engineering position and product association from a Marketing position in a model called Design for Brand.

Ort, förlag, år, upplaga, sidor
Gothenburg, Sweden, 2006.
Nyckelord [en]
Design, Product, Property, Brand, Semiotics
Identifikatorer
URN: urn:nbn:se:du-2061OAI: oai:dalea.du.se:2061DiVA, id: diva2:521602
Konferens
1st Nordic Conference on Product Lifecycle Management, NordPLM'06 , Gothenburg, Sweden, January 25-26, 2006
Tillgänglig från: 2006-03-27 Skapad: 2006-03-27 Senast uppdaterad: 2012-04-24Bibliografiskt granskad

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