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Materialundersökning
Högskolan Dalarna, Akademin Industri och samhälle, Grafisk teknik.
2002 (Svenska)Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
Abstract [sv]

This report emphasizes the importance of seeing a university as a company that offers a service. It is important to see the different quality dimensions that distinguish a service. The customer-focused planning has also set the structure of this degree project. The marketing investigation is based on recruit questionnaires and interviews with secondary school students. The questionnaires show that the catalogue still reaches out with most information despite constant increase of information search at the Internet. The students seem to prefer University of Kristianstad´s catalogue front. The competition analysis is based on telephone interviews and information material sent from the other universities. Structure, usage of the graphic profile amongst more is reviewed for every university. The answers have varied a lot but there are few that have a good structure. University of Dalarna´s information material has neither structure nor a homogenous look. The employees at University of Dalarna are not using the universities graphic profile. They are also dissatisfied regarding the absence of pre-produced, general overhead film series. The internal analysis also shows that the employees don’t know which material is accessible or where to find it.

Ort, förlag, år, upplaga, sidor
Borlänge, 2002. , s. 39
Nyckelord [sv]
Marknadsundersökning, konkurrentanalys, intern analys, Högskolan Dalarna, struktur, informationsmaterial.
Identifikatorer
URN: urn:nbn:se:du-3563OAI: oai:dalea.du.se:3563DiVA, id: diva2:518509
Uppsök
teknik
Handledare
Tillgänglig från: 2008-11-27 Skapad: 2008-11-27 Senast uppdaterad: 2012-04-24Bibliografiskt granskad

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