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Studie till uppstartande av annonskatalog
Högskolan Dalarna, Akademin Industri och samhälle, Grafisk teknik.
2004 (Svenska)Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
Abstract [sv]

Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. A catalogue where the advertisingcost is so low that most of the companies can afford to participate. The companies who will advertise should be manufacturing companies in trades of carpentry, sheet metal workshops, forging workshops and engineering workshops. The catalogue will facilitate for the manufacturer to reach the costumer without any middleman. Without a middleman creates a possibility for an opinion about the product at the same time as the price can be held low. A catalogue of this type would benefit the marketing of the companies at the same time as it would generate an occasion for innovations. The possible target groups are property companies, construct companies and farmers. A market research has been carried out contained a postal interview and a phone interview. The market research carried out to get an understanding in what the companies think about the idea but also to see if the companies are in interest of advertise in the catalogue. Unfortunately the market research became unusable when only three of thirty companies comment the idea and two of them wanted to meet for a further visit. In relation to the market research a deeper study in market research, in which essential parts for the project, was made. A dummie has been done to show the design of the catalogue. A calculation has also been done to get an understanding in what the project would cost to start.

Ort, förlag, år, upplaga, sidor
Borlänge, 2004. , s. 38
Nyckelord [sv]
Annonskatalog, produktkatalog, marknadsundersökning, kalkyl
Identifikatorer
URN: urn:nbn:se:du-3570OAI: oai:dalea.du.se:3570DiVA, id: diva2:518513
Uppsök
teknik
Handledare
Tillgänglig från: 2008-11-27 Skapad: 2008-11-27 Senast uppdaterad: 2012-04-24Bibliografiskt granskad

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