The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & Sprit AB« and make the product more attractive on the market of bars, restaurants and hotels. The commission has included to decide the material of the package, whether it´s possible to manufacture the product and to make an estimation of the costs. The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger target group, in this case people from 20 to 40 years old. As Renat Brännvin is considered to be a product of first class it´s of great importance that the package reflects the look of a premium product. At first we looked at the history of the company »Vin & Sprit AB« and Renat Brännvin. We decided that the package schould consist of a bottle, glasses and a device used when serving the liquor. To get inspiration before sketching we studied different kinds of bottles, glasses and serving devices. We made a lot of different sketches to start with after which we consult with Ingrid Florén – our supervisor from »Vin & Sprit AB« – agreed on one. That one we developed and we made more accurate sketches in 3DStudioMAX. At last we looked at the opportunities to produce the bottle by questioning different manufacturers. We wanted to know the limitations to consider when making a bottle.