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Media instructions and visual behavior: An eye-tracking study investigating visual literacy capacities and assembly efficiency
Högskolan Dalarna, Akademin Humaniora och medier, Bildproduktion. Mälardalen University.
Mälardalen University. (Design och Visualisering / ID)
Högskolan Dalarna, Akademin Humaniora och medier, Bildproduktion. Mälardalen University. (Kultur Identitet Gestaltning / Audiovisuella studier)ORCID-id: 0000-0003-2006-4522
Mälardalen University. (Design och Visualisering / IPR)
2014 (Engelska)Ingår i: Analyzing Cognitive Processes during Design: Proceedings of the HBiD 2014 / [ed] Mirko Meboldt, Sven Matthiesen, Petra Badke-Schaub, Quentin Lohmeyer, 2014Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

This pilot study aims at illuminating human visual behavior in the interaction with pictorial instructions. The study is a multi disciplinary effort and is informed by the connection between gaze and attention as well as certain aspects of the Visual Literacy field and reveals a few basic visual behavior tendencies related to certain specific pictorial instruction types. By doing so, it is also an evaluation of the usefulness of a methodological framework consisting of six measures.The analysis of this paper is primarily based on eye-tracking data. In addition, an observed assembly that generated video and sound recordings is also part of the method. In the study 12 Film/TV- production students (out of which there is complete data from 9 informants) interacted with three types of types of visual instructions of the same assembled object, a solar powered toy.

Ort, förlag, år, upplaga, sidor
2014.
Nyckelord [en]
Reading style, visual literacy, visual memory, visual instructions
Nationell ämneskategori
Design Mänsklig interaktion med IKT Tillämpad psykologi
Forskningsämne
Interkulturella studier
Identifikatorer
URN: urn:nbn:se:du-16599ISBN: 978-3-906327-02-0 (tryckt)OAI: oai:DiVA.org:du-16599DiVA, id: diva2:775431
Konferens
International Conference on Human Behavior in Design, Ascona, Switzerland, 14-17 October 2014
Tillgänglig från: 2015-01-02 Skapad: 2015-01-02 Senast uppdaterad: 2018-11-23Bibliografiskt granskad
Ingår i avhandling
1.
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2. Videography as Design Nexus: Critical Inquires into the Affordances and Efficacies of Live-action Video Instructions
Öppna denna publikation i ny flik eller fönster >>Videography as Design Nexus: Critical Inquires into the Affordances and Efficacies of Live-action Video Instructions
2018 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

This thesis is about live-action instructional videos (LAVs). By addressing design problems with respect to the how-to video genre, the thesis asks fundamental questions about mediated instructional communication efficacies and the factors that either obstruct or augment them. 

The analysis presented in this thesis is based on the notion that videography is a design nexus and key focal point of the connections that make live-action video instructional efforts possible. This Design Nexus is explored by defining and illuminating key ontological dimensions, medium specificities and the video users’ cognitive capacities. This is to acknowledge that the users of instructions in this thesis are center stage, both as biological and cultural beings.

The methods used in this thesis and its associated papers are eye-tracking, video observations, questionnaires, self-reports, focus group interviews and YouTube analytics. Hence, both numerical data and non-numerical data are analyzed in this study.

The results of the analyses indicate that pre-production planning is key in live-action video instructional endeavors, but not at the expense of the videographer’s status as designer. Moreover, the analyses show that users’ cognitive processing and visual decoding depend on the power of the live-action format to show actual human behavior and action. Other presented evidence seems to infer that LAV-instructions are a little less demanding if users apply a focused decoding style when interacting with them. Nevertheless, physiological engagement of this kind is likely not to fully compensate for users’ psychological engagement.

This thesis contributes to a more comprehensive understanding of humans’ abilities to interpret the actions of others via medial means. By relating this to video medium-specific affordances, this thesis also furthers important efficacy distinctions and boundary conditions. This understanding is considered important for live-action video makers and designers of visual instructions as well as scholars who need to develop better methods to assess users’ behavioral engagement when they interact with digital instructional media.

Ort, förlag, år, upplaga, sidor
Västerås: Mälardalen University, 2018
Nyckelord
Information Design;Instructions, Video, Engagement, Perception, Human-Centered Design
Nationell ämneskategori
Produktionsteknik, arbetsvetenskap och ergonomi
Forskningsämne
Interkulturella studier
Identifikatorer
urn:nbn:se:du-28916 (URN)978-91-7485-391-9 (ISBN)
Disputation
2018-09-14, Raspen, Mälardalens högskola, Eskilstuna, 10:00 (Engelska)
Opponent
Handledare
Tillgänglig från: 2018-11-23 Skapad: 2018-11-23 Senast uppdaterad: 2018-11-23Bibliografiskt granskad

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