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The influences of using visual communication to the people withmobility impairments in tourism: By information and promotion
Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
2015 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Previous studies found out that people with disabilities (PWD) do not travel like the peoplewithout disabilities due to lack in information and promotion towards the PWD. Visualcommunication is a concept the tourist destinations use to make the destinations more real tothe visitors by using pictures and videos, which is a concept Swedish websites and disabilityfriendlywebsites in Sweden are missing towards PWD. This research limited to the peoplewith mobility impairments (PWMI) in Swedish disability organizations (HSO).This research examined the influence of the visual communication in two ways: Firstly asimproved information by pictures and videos to the PWMI. Secondly as promotion towardsthe PWMI by using PWMI in the pictures and videos.An online survey with questionnaire was sent to PWMI in different organizations in Sweden,in total were there 212 valid questionnaires collected from the PWMI.The main results found out that PWMI used Internet the most for finding information to thetrips, then it would make sense to improve information on the Internet. Further the researchrevealed visual communication on the Internet would relieve the information search a lot forthe PWMI in all tourism sectors, accommodation the most. Since the information weredifficult to find in all sectors. Therefore, the majority of the PWMI had to look how adaptedthe destinations were and had to call / e-mail to have sufficient information about thedestinations. Improved information with visual communication would also influence thePWMI to travel more.The PWMI perceived the marketing towards the PWMI as very poor in all the tourismsectors. By promoting PWMI in the pictures and videos, the majority of the PWMI would domore tourism activities. The research found out activities as: guided tours, nature activities,sun and sea trips, city sightseeing and adventurous activities interesting for the PWMI. Theseactivities should the PWMI perform in the promotions towards the PWMI.This approach would influence the PWMI feeling more welcome to the destination and also totravel more by feeling more welcome to the destinations.

Ort, förlag, år, upplaga, sidor
2015.
Nyckelord [en]
visual communication, persons with mobility disabilities, promotion, information
Nationell ämneskategori
Annan samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:du-19262OAI: oai:DiVA.org:du-19262DiVA, id: diva2:851354
Tillgänglig från: 2015-09-04 Skapad: 2015-09-04

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  • de-DE
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