du.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Strategy Formulation Process in Crisis Management: Volkswagen Case Study
Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.
Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.
2017 (Engelska)Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Aim:

The aim of this study is to understand what strategies are used over time by a company facing a transgressional CSR crisis, in order to regain legitimacy, and towards which stakeholder group these strategies are directed.

Methods:

In order to achieve our aim, Qualitative case study based on secondary data published by Volkswagen as well as news articles were used to identify what strategies the company used over time.

Results:

To be able to answer our aim, different theoretical lenses were used; SCCT response strategies, legitimization strategies, strategy formulation process and stakeholder theory. Therefore, four main different strategies were identified, minimize attribution, blind adaptation to strategy 2025, US differentiation and internal moral reasoning. The former two were addressed to all stakeholders while the latter two were concerned with specific stakeholder groups.

Conclusions:

Strategy formulation process during a transgressional CSR crisis is a complex procedure and literature on crisis management should move away from static frameworks towards a more dynamic understanding of how strategies can come to life. Coupled with the complexity of societal expectations in general, a company might have to adopt the paradoxical approach even for one stakeholder. Lastly, an addition to Situational Crisis Communication Theory is proposed.

Ort, förlag, år, upplaga, sidor
2017.
Nyckelord [en]
Crisis Management, Legitimacy, Legitimization Strategies, Corporate Social Responsibility, Stakeholder Theory, Situational Crisis Communication Theory, Strategy Formulation Process, Paradox
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:du-25266OAI: oai:DiVA.org:du-25266DiVA, id: diva2:1113110
Tillgänglig från: 2017-06-21 Skapad: 2017-06-21

Open Access i DiVA

fulltext(1132 kB)656 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 1132 kBChecksumma SHA-512
b9f32fff527e0c682bdb1a113b26998bb16d06f1ee03964bfaf0fe9da085aef3c53ada37eb3d7cd08c0db201f0d4e094884e0c5d06e128ef5104cb016e53d6a8
Typ fulltextMimetyp application/pdf

Av organisationen
Företagsekonomi
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 656 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 1007 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf