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A ‘Taste of Dalarna’: Members motives and expectations towards Loca lFood Tourism-Marketing Networks
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Local food and drink, as well as its variety of connected experiences, have

become a driving factor for tourists to choose a destination. As a result,

members of

a destination’s local food supply chain increasingly try to create

touristic products such as guided tours, cooking courses, tastings or

corporate events. Thereby local food places want to attract tourists and serve

their desire to not only taste but also learn a bit more about the culinary

products. A destination’s manageme

nt organization has a central role in the

marketing of these offers between tourists and the supply side. In this

connection, a local food tourism-marketing network appears to be a platform

to facilitate this commitment.

The main aim of this study is to understand which motives local food

enterprises have to become a part of such a network and furthermore to

investigate, what expectations these members have towards the DMO as the

initiator and operator.

Primary data collection in this thesis was conducted by applying a qualitative

research method via semi-structured interviews. Participants of the study

were members of the local food tourism-

marketing network “Taste of

Dalarna”

that has been initiated and is operated by the Destination

Management Organization

“Visit Dalarna” in the historic province of central

Sweden.

The findings indicate that members have diverse motives to join the network

and expectations towards the DMO within the network vary in certain

themes. It was concluded that their expectations in this network up to the

moment of data collection have not been met to their complete satisfaction,

predominantly due to a short existence of the network since 2015.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Food Tourism, Local Food, Food Networks, Dalarna, Sweden
National Category
Human Geography
Identifiers
URN: urn:nbn:se:du-28376OAI: oai:DiVA.org:du-28376DiVA, id: diva2:1240703
Available from: 2018-08-22 Created: 2018-08-22

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf