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Framtagning av Rockmotion Films visuella identitet
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Manufacturing of a visual identity for Rockmotion Film (English)
Abstract [sv]

I dagens medievardag blir rörlig bild allt mer vanligt. Fler satsar på att använda

video och för de som producerar film blir det därför alltmer viktigt att kunna

särskilja sig från sina konkurrenter med en visuell identitet. Föreliggande

rapport har utförts i samarbete med Rockmotion Film HB, ett bolag som

producerar filmer främst till kunder inom musik och nöjesverksamhet. Sedan

starten har Rockmotion Film saknat en komplett visuell identitet vilket är

nödvändigt för att upplevas som seriösa.

Syftet med studien har varit att skapa en ny visuell identitet och redesigna

befintlig logotyp baserat på Rockmotion Films kärnvärden och vision. Studien

inleddes med en semistrukturerad intervju med vår samarbetspartner för att ta

reda på nödvändig information om företaget. Vidare gjordes en visuell

innehållsanalys för att få en uppfattning om konkurrenternas visuella identiteter.

Genom enkätundersökningar och fokusgrupp har framtaget material testats för

att få fram ett slutgiltigt förslag.

Resultatet av detta examenarbete är en enkel och tilltalande visuell identitet som

överensstämmer med de framtagna kärnvärdena, personligt, ungdomligt och

professionalitet samt vår samarbetspartners vision kring den visuella identiteten.

Abstract [en]

The use of moving pictures has become far more common. Since more people

use moving pictures it has become more important for film producers to

distinguish themselves from their competitors with a visual identity. This study

has been conducted in collaboration with Rockmotion Film HB, a company

specialized in making videos for music and entertainment businesses. Since the

beginning Rockmotion Film have been missing a complete visual identity

which for a company is necessary to be seen as serious.

The purpose with this study was to create a new visual identity and redesign the

existing logotype based on Rockmotion Film’s core values and vision. The

study began with a semi-structured interview with the company to gather

necessary information about the company. In addition, a visual content analysis

was made to gain perception of the competitors' visual identities. Through

surveys and a focus group, the produced material has been tested to obtain a

final suggestion.

The result of this thesis is a simple and catching visual identity that complies

with the core values, personal, youthful and professional as well as the client's

vision of the visual identity.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Film, graphic profile, visual identity
Keywords [sv]
Film, grafisk profil, visuell identitet
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:du-28450OAI: oai:DiVA.org:du-28450DiVA, id: diva2:1244331
Available from: 2018-08-31 Created: 2018-08-31

Open Access in DiVA

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CiteExportLink to record
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Citation style
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Language
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  • nn-NB
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Output format
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