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Authenticity as a compromise: a critical discourse analysis of Sámi tourism websites
Dalarna University, School of Technology and Business Studies, Tourism Studies. Multidimensional Tourism Institute (MTI), University of Lapland. (CeTLeR)ORCID iD: 0000-0002-1400-0357
2019 (English)In: Journal of Heritage Tourism, ISSN 1743-873X, E-ISSN 1747-6631, Vol. 14, no 3, p. 249-262Article in journal (Refereed) Published
Abstract [en]

Authenticity is considered a very important means to attract tourists. Different enterprises and destinations compete for visitors and authenticity is an important factor for visitors’ travel decisions. Within the context of indigenous and cultural tourism, several studies have criticized the way in which indigenous and local populations are portrayed in order to attract tourists, since they often involve colonial images and descriptions that are no longer corresponding to the contemporary situation. This study presents an alternative perspective on the discussion on tourism marketing in relation to authenticity. Through critical discourse analysis and retroduction, this study has analysed the websites of Sámi tourism companies from Sweden. The discussion put forward in this study is not a generalizing picture of how the Sámi peoples choose to market themselves, but it problematizes how these particular enterprises relate to issues of authenticity in the representation of cultural heritage. This paper also presents a new approach to authenticity seen as a compromise. The results of this study present one side of a multifaceted discussion on the struggle between different discourses on representations and authenticity that are often the main channel to reach and attract potential visitors.

Place, publisher, year, edition, pages
Taylor & Francis, 2019. Vol. 14, no 3, p. 249-262
Keywords [en]
Indigenous tourism, Sami, authenticity, retroduction, critical discourse analysis
National Category
Social and Economic Geography Cultural Studies
Research subject
Complex Systems – Microdata Analysis
Identifiers
URN: urn:nbn:se:du-29540DOI: 10.1080/1743873X.2018.1527844Scopus ID: 2-s2.0-85063563584OAI: oai:DiVA.org:du-29540DiVA, id: diva2:1290509
Available from: 2019-02-20 Created: 2019-02-20 Last updated: 2019-04-08Bibliographically approved

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de Bernardi, Cecilia

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf