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MOTIVATION IMPACT ON HRM TOWARDS EMPLOYEE RETENTION - AN EXPLORATORY STUDY ON GEN Y EMPLOYEES
Dalarna University, School of Technology and Business Studies, Business Administration and Management.
2020 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose- The purpose of this research is to identify the influence of motivation (Salary, communication, employee involvement, leadership, job security, career development and recognition, training and development and working environment) on HRM towards the employees’ retention of Indian Gen Y employees working in IT sector. Methodology/Design/Approach- The questionnaire was developed and managed through a google survey and sent to the target population are Gen Y employees who work in the IT sector in India through convenient sampling technique. Based on the availability, the study chooses around 103 Gen Y employees (aged 20-35 years of age) from the Indian IT field. Findings of 103 completed questionnaires were analysed through SPSS 25.0 with the help of correlation, regression and frequency tests.  Findings- Findings proved the significant and positive relationships between the Salary, communication, employee involvement, leadership, job security, career development and recognition, training and development and working environment with employee retention of Gen Y employees in Indian IT industries.  Practical implications- As the Gen Y generation begins to grow in the work environment and baby boomers begin to retire, Gen Y will ultimately take up the positions of Generation X and baby boomers. There is a gap in generation between these generations, human resource professionals and managers will be required to know the characteristics and background of every generation. Hence this study proposes motivational practices which motivate Gen Y employees for retention in the same organization. This study will support managers to execute programs to retain the Gen Y employees in their respective organisations.  Originality/Value- This research contributes to the motivation of HRM on employee retention among IT industries in India.

Place, publisher, year, edition, pages
2020.
Keywords [en]
Generation Y, Motivation, Employee Retention, HRM, Exploratory Study
National Category
Business Administration
Identifiers
URN: urn:nbn:se:du-35070OAI: oai:DiVA.org:du-35070DiVA, id: diva2:1471555
Available from: 2020-09-29 Created: 2020-09-29

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf