Dalarna University's logo and link to the university's website

du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Dietary priorities and consumers’ views of the healthiness of organic food: purity or flexibility?
Dalarna University, School of Culture and Society, Economics. University of Copenhagen; Lund University.ORCID iD: 0000-0001-8608-7976
Show others and affiliations
2022 (English)In: Organic Agriculture, ISSN 1879-4238, E-ISSN 1879-4246, Vol. 12, p. 165-173Article in journal (Refereed) Published
Abstract [en]

Previous studies have shown that belief in the healthiness of organic food is a strong motive for buying organic. Typically, a positive relation between a nutritionally balanced diet (with respect to fruit, vegetables and meat) and organic consumption is also found. As market shares of organic food are much smaller than those of conventional food, consumers may face a trade-off between buying organic and choosing the nutritional composition they prefer. Using data from a survey of around 1300 Danish consumers, we found that almost all respondents believed that organic food contains fewer unwanted substances than non-organic food, and that around a third considered organic food to be nutritionally superior. Respondents with high organic consumption and who believe in the nutritious superiority of organic food products were more likely to belong to a small group of respondents who prioritized buying organic. However, the vast majority, particularly those with low levels of organic consumption, prioritized dietary flexibility over organic produce. Our findings suggest that to motivate those in this large consumer segment to increase their organic consumption, it will be necessary to offer a broader, more nutritionally differentiated, range of organic products. © 2022, The Author(s), under exclusive licence to Springer Nature B.V.

Place, publisher, year, edition, pages
2022. Vol. 12, p. 165-173
Keywords [en]
Dietary flexibility; Health characteristics; Organic consumption; Stated preferences
National Category
Nutrition and Dietetics
Identifiers
URN: urn:nbn:se:du-41605DOI: 10.1007/s13165-022-00396-0Scopus ID: 2-s2.0-85131081481OAI: oai:DiVA.org:du-41605DiVA, id: diva2:1669454
Available from: 2022-06-14 Created: 2022-06-14 Last updated: 2023-04-28

Open Access in DiVA

fulltext(670 kB)262 downloads
File information
File name FULLTEXT01.pdfFile size 670 kBChecksum SHA-512
452496ddd4779fdef80158d6fea044bc1bd086f20c90a3fcc50797ff047c74f91ad3f4e2a76e2624d752195ccaf8e7487880673bf78e3cd36ee78754d6bc080e
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records

Nordström, Jonas

Search in DiVA

By author/editor
Denver, SigridChristensen, ToveNordström, JonasDitlevsen, KiaJensen, Jørgen DejgårdSandøe, Peter
By organisation
Economics
In the same journal
Organic Agriculture
Nutrition and Dietetics

Search outside of DiVA

GoogleGoogle Scholar
Total: 264 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 264 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf