Consumers don´t buy products, they buy brands. To create a succesful brand, you need a clear identity, and it will be strengthened by for instance a graphic profile. This project includes a theoretical part about corporate identity and graphic profiling, and a description of the work with the graphic profile of EM-loppet. The aim with this project is to strengthen the identity of EM-loppet, by making a clear and unified profile. The project has been accomplished by studying literature, searching information on the Internet and via personal contacts. The graphic manual of EM-loppet and examples of its applications are enclosed.