The objective of this thesis has been to investigate the approval process for an image. This investigation has been carried out at four catalog-producing companies and three companies working with repro or printing. The information was gathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that all businesses are very good at technical aspects but also that the biggest problem they have is with the communication. The conclusion is that businesses need a clear construction for the image process. This will minimize the communication problems and make the process effective.