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Construction of a Design for Brand Perspective
Dalarna University, School of Technology and Business Studies, Mechanical Engineering.
2006 (English)In: 1st Nordic Conference on Product Lifecycle Management, NordPLM'06, Gothenburg, Sweden, 2006Conference paper, Published paper (Refereed) Published
Abstract [en]

The success of a product in its intended market has a clear relation to the strength of its perceived image or brand, which is enabled by an end-user’s perception the product’s sense-able properties. In other words, it is through our perception of a product’s properties that we consider it appealing. Through the application of semiotic sign theories, brand is proposed to be in a relation to the properties of products, where sense-able properties are the objects of design. This paper considers these perceptive properties of a product, where a product serves as an iconical vehicle of brand in opposition to it symbolizing a function. The value of this research result is found in its attempt to derive a perspective of design that integrates product realization from an Engineering position and product association from a Marketing position in a model called Design for Brand.

Place, publisher, year, edition, pages
Gothenburg, Sweden, 2006.
Keywords [en]
Design, Product, Property, Brand, Semiotics
Identifiers
URN: urn:nbn:se:du-2061OAI: oai:dalea.du.se:2061DiVA, id: diva2:521602
Conference
1st Nordic Conference on Product Lifecycle Management, NordPLM'06 , Gothenburg, Sweden, January 25-26, 2006
Available from: 2006-03-27 Created: 2006-03-27 Last updated: 2012-04-24Bibliographically approved

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CiteExportLink to record
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  • nn-NB
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