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The ICT acceptance of rural SMEs and its implications for CRM practices
Dalarna University, School of Technology and Business Studies, Occupational science. Mittuniversitetet, Institutionen för informationsteknologi och medier.ORCID iD: 0000-0001-5315-5450
Mittuniversitetet, Institutionen för samhällsvetenskap.
2007 (English)In: Proceedings of WWCS 2007, 2007Conference paper, Published paper (Refereed)
Abstract [en]

The basic assumption of this paper is that the acceptance of the Information and Communication Technology (ICT) is a platform for a developed Customer Relationship Management (CRM) in rural Small and Medium-Sized Enterprises (SMEs). The purpose of this study is to develop a model about rural SME managers� acceptance of ICT applications for CRM. The results are presented as a number of propositions of different barriers and possible facilitators that are supposed to be issues to address in strategies to promote the �digitalisation� of rural SMEs.

Place, publisher, year, edition, pages
2007.
Keywords [en]
Information and Communication Technology (ICT), acceptance, rural, Small and Medium-Sized Enterprises (SMEs), Customer Relationship Management (CRM)
National Category
Business Administration Computer and Information Sciences
Identifiers
URN: urn:nbn:se:du-15406Local ID: 4972OAI: oai:DiVA.org:du-15406DiVA, id: diva2:745338
Conference
Work With Computing Systems, WWCS2007, 21-24 May 2007, Stockholm, Sweden.
Available from: 2008-09-30 Created: 2014-09-10 Last updated: 2018-01-11Bibliographically approved

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Sandberg, Karl W

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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Language
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
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Output format
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  • asciidoc
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