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The determinants of visitor spending: The case study of Nordic World Ski Championships in Falun- Sweden
Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
2015 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Sporting events, which are part of broader tourism industry, bring a range of benefits to the hostcities and regions. These benefits include increase in business activity, job creation,infrastructure development and publicity. Cities and regions spend huge amount of money tohost sporting events. A number of researchers have attempted to investigate the determinants ofvisitors spending at sporting events. However, the factors that influence the visitors spendingappear to be case specific. This study examines the determinants of visitors spending at NordicWorld Ski Championships, Falun 2015. The results suggest that income, number of days spent atthe event and being foreigner are the main determinants of the spending. The results also showthat education, marital status, gender, party size, distance traveled and satisfaction level have nosignificant impact on visitors spending.

sted, utgiver, år, opplag, sider
2015.
Emneord [en]
Tourism, Sport Events, Visitors Spending, Visitors Satisfaction
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-18667OAI: oai:DiVA.org:du-18667DiVA, id: diva2:838665
Tilgjengelig fra: 2015-07-01 Laget: 2015-07-01

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