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Flasketikettens utseende på alkoholdrycker: En kvantitativ undersökning
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The bottle label’s appearance on alcoholic beverages : A quantitative survey (English)
Abstract [sv]

En analys av flasketikettens utseende på alkoholdrycker av sorterna blanddrycker, cider och öl. Analysen begränsades till Systembolagets sortiment och innefattade endast de 25 mest sålda dryckerna per kategori. En visuell innehållsanalys omfattade typsnitt, färger, symboler, etikettplacering, etikettvinklar och efterbehandlingar genomfördes för att få en bild av hur designen ser ut idag. En enkätundersökning genomfördes och en enkät spreds på internet via det sociala mediet Facebook. Enkätens 222 svar visade att de tänkta kunderna hade en preferens för relativt enkel design. Detta motsvaras emellertid inte av utseendet hos de mest sålda alkoholdryckerna då de enligt denna undersökning ofta har många olika typer av teckensnitt, färger, efterbehandlingar och dylikt.

Abstract [en]

An analysis of the appearance and identification of the bottle label on the alcoholic beverages alcopops (malternatives) ciders (US hard cider) and beers was made. The analysis was limited to the Swedish monopoly store Systembolaget and comprised only the 25 most sold brands per category. The present (today’s) design of bottle labels was assessed in a visual analysis comprising fonts, colors, symbols, label placement, label angle and finishing.

A survey was designed and spread on internet using the social media Facebook. The 222 answers showed that the considered customers preferred a relatively simple design. This was however not in line with the typical label design of the most popular beverages, which according to the present investigation, display many different types of fonts, colors, finishes and so on

Place, publisher, year, edition, pages
2015.
Keywords [en]
Labels, alcoholic beverages, design, customer choice, visual content analysis
Keywords [sv]
Etiketter, alkoholdrycker, design, kundval, visuell innehållsanalys
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-20253OAI: oai:DiVA.org:du-20253DiVA, id: diva2:871905
Available from: 2015-11-17 Created: 2015-11-17

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf