Mental Models in Decision Support and Knowledge Sharing for Sustainable Tourism Policy Making
2009 (English)Conference paper (Refereed)
The use of information and communication technologies in tourism has been a rapidly expanding field. However, most of the relevant applications relate to the transaction processing systems than decision support systems, which are designed to handle procedural tasks, such as airline and hotel reservation systems or destination management systems. These computer tools are of little support in decision situations involving uncertain, unknown or conflicting information while computerised systems to support sustainable tourism policy making are rather absent. Different decision support approaches are explored to identify the one that better matches sustainable tourism policy making needs. Research findings indicate that sustainable tourism policy making is a complex domain involving various issues which have to be managed simultaneously with often competing goals. It is argued here that soft decision support systems, based on knowledge capturing and representation in the form of mental models could have an important contribution to the improvement of sustainable tourism policies. Mental models have long being used in psychology, artificial intelligence and computer science to represent complex domains. Cognitive mapping to elicit, analyse and represent policy makers’ mental models is discussed and findings from a previous research are discussed to reveal the complexity of sustainable tourism policies and highlight the role of cognitive maps to aid tourism policy making.
Place, publisher, year, edition, pages
Social and Economic Geography
IdentifiersURN: urn:nbn:se:du-23780OAI: oai:DiVA.org:du-23780DiVA: diva2:1060543
1st International Tourism Conference Beyond the Boundary: Creating New Epistemologies, University of West Indies, Cave Hill Campus, Barbados, December 8-11.