du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Overall visitor satisfaction in Venice, Italy
Dalarna University, School of Technology and Business Studies, Economics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This research paper investigates overall satisfaction of visitors in Venice, Italy. More specifically, which factors have a significant influence on the overall satisfaction of visitors in Venice. The secondary, cross-sectional data is used. Furthermore, a ten-point Likert scale was utilized in the survey questions. Two sets of regressions were run with both models. The first set of regressions with the ordered probit model and the ordinary least squares model investigates how different visitor characteristics, such as gender, age and country of origin influence the overall satisfaction of visitors in Venice. The second set of regressions with the ordered probit model and the ordinary least squares model, there are added some additional attributes such as kindness, arts and package holiday. The findings of the first set of regressions show that visitor characteristics, for example, age and male have a significant influence on the overall satisfaction of visitors in Venice. The findings of the second set of regressions reveal that attributes such as kindness, arts and package holiday have significant affect on the overall satisfaction of visitors in Venice. Having a knowledge of which factors influence the overall satisfaction of visitors can be used for policy making in order to increase the demand of Venice as a destination and therefore, to generate more revenues.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Visitor satisfaction, Venice, Italy, ordered probit, OLS
National Category
Economics
Identifiers
URN: urn:nbn:se:du-25388OAI: oai:DiVA.org:du-25388DiVA: diva2:1114938
Available from: 2017-06-26 Created: 2017-06-26

Open Access in DiVA

No full text

By organisation
Economics
Economics

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 29 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf