du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Redesign av Falu Basketsgrafiska profil
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Redesign of Falu Basketsgraphic identity (English)
Abstract [sv]

Arbetet genomfördes i samarbete med Falu Basket som var i behov av

en ny grafisk profil, då deras befintliga var osammanhängande och inte

attraherade deras målgrupp.

Vi ställde oss frågan: Hur kan Falu Baskets grafiska profil

moderniseras så att den attraherar målgruppen, medlemmar i föreningen

i åldrarna 10–15 år?

Det genomfördes en intervju med en styrelsemedlem i syfte att ta fram

fakta om föreningen och för att få en bättre förståelse för hur de ville

identifiera sig. Två visuella innehållsanalyser utfördes på basketlag i

Norra Svealand för att ta reda på hur konkurrenternas logotyper och

profilkläder såg ut. En enkätundersökning genomfördes på Falu Baskets

medlemmar för att kunna utforma en logotyp efter deras önskemål.

Utöver det genomfördes en webbenkätundersökning på Grafiskt kunniga

för att kunna ta fram teckensnitt till en grafisk manual och Falu Baskets

hemsida. För att ta fram en design till Falu Baskets profilkläder

genomfördes en fokusgrupp med Falu Baskets målgrupp. Metoderna gav

underlag till att utforma den nya grafiska profilen.

Resultatet blev en könsneutral logotyp som attraherade målgruppen.

Profilkläderna utformades efter målgruppens önskemål och resultatet

från den visuella innehållsanalysen. Teckensnitten som valdes ansågs

passa till logotypen och vara moderna.

Resultaten från undersökningen gav oss underlag att skapa en väl

genomarbetad grafisk profil i form av en grafisk manual som var

sammanhängande, modern, könsneutral och tilltalade målgruppen.

Abstract [en]

This assignment was done in cooperation with Falu Basket, who were in

need of a new graphical profile because their current ones were

incoherent and did not attract their intended audience.

We asked us the question: ”How can Falu Basket

's old graphic identity

be

modernized so that it attracts their intended target group, members of

the organization in the ages between 10 and 15 years?”.

An interview was conducted with a board member for the purpose of

gathering facts about the organization and to get a better understanding

of how they would like to identify themselves. To get a better view of

what other competing basketball organizations logos and profile clothes

looked like, two visual content analyses was performed. A survey was

conducted on the members of Falu Basket to be able to design a logo

based on their requests. In addition to these, a web survey was given to

people who were graphically knowledgeable in order to derive a suitable

font to a graphical manual and for Falu Basktes website. To develop a

design for Falu Baskets profile clothes, a focus group with participants

from the target group was performed. All of these methods combined

gave the basis for the design of the new graphical profile.

The resulting logotype that was designed became a gender neutral logo

which attracted the target group. The profile clothes were designed with

regards to the requests of the target group and the results from the visual

content analyses. The selected fonts were considered modern and a

suitable match to the finished logotype.

The results from the survey gave a basis to design a

functional graphic

identity

, a graphic manual which were coherent, modern, gender neutral

and which addressed the target group.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Falu Basketball, Graphical manual, Graphic identity
Keywords [sv]
Falu Basket, Grafisk manual, Grafisk profil
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-26290OAI: oai:DiVA.org:du-26290DiVA, id: diva2:1141931
Available from: 2017-09-18 Created: 2017-09-18

Open Access in DiVA

fulltext(18085 kB)95 downloads
File information
File name FULLTEXT01.pdfFile size 18085 kBChecksum SHA-512
7e159efa3c0fc550380fef5d92f537835809cd9449883b393f04afa8396f3bdbbb3b25f3123eed3bcd88101d1520c1daac7f41388c48543d3bd2de7594b39dc6
Type fulltextMimetype application/pdf

By organisation
Graphic Arts Technology
Visual Arts

Search outside of DiVA

GoogleGoogle Scholar
Total: 95 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 257 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf