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This thesis focuses on smartphone photography in the travel experience and researches

changes in tourist gaze and performance. Through semi-structured in-depth interviews

performed with a small number of cases this thesis provides insight into how smartphones are

used in daily life and travel, especially how the smartphone camera is used. The thesis focuses

on discussing if and how smartphone photography is influencing the tourist experience that is

uphold by gaze and performance. It is found, that smartphone photography both has the

ability to co-create and destroy value. Nonetheless, is it not only the medium of the

smartphone, but the smartphone

photographer’s attitude and interest, which contribute to the

influence. The influence on gaze and performance is therefore discussed to be a highly

individual matter.