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Dalarna as a Food Tourism Destination: A Qualitative Analysis of Tourism Brochures
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Despite the great amount of research in food tourism around the world, little is known about the development of this type of tourism in Sweden. This research examined how food is represented in tourism brochures produced by destination marketing organizations in Dalarna county. The paper followed a qualitative approach using content analysis as a tool for the analysis of visual content. The analysis was divided into two steps; firstly, the identification of denotative elements in the images and secondly, the examination of connotative features. The research showed that the promotion of food tourism in Dalarna county is rather small in comparison with other types of tourism activities in the region. Out of 1595 images collected for the research, 260 had an association to food. The representations that arose from the images were divided in four themes, namely; "Culture", "Luxury/High Quality", "Relations" and "Nature".

Place, publisher, year, edition, pages
2017.
Keyword [en]
Dalarna, Food tourism, Representations, Tourism brochures, Content analysis
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-26428OAI: oai:DiVA.org:du-26428DiVA: diva2:1150030
Available from: 2017-10-17 Created: 2017-10-17

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf