Focusing on trade, materiality and consumer culture, this chapter explores the trade in collections with a Linnaean provenance. An assessment of the value in money of Linnaeus’s conserved plants and animals is mapped in the first section of this paper. The second section focuses on the material dimension, foremost on aspects of preservation,presentation and fashion. The third part of the chapter discusses how, in late eighteenth-century London, evaluations of specimen collections Linnaeus had used in his taxonomic work changed, and how it reflected Linnaeus’s shifting status in the history of natural history. The final section explores the market and the use of binary names when selling natural history specimens at auctions in eighteenth-century Europe, particularly in Sweden and England.