This study aims to shed light on the view of consumption patterns in course litterature of home economics. The material consists of three books distributed in 1958, 1995 and 2016 to show how consumers are created at different times in history. This is done by using a combination of discourse analysis and semiotic-didactic analysis and shows that the view on consumption have shifted over the years. In 1958 it was important to be a thrifty consumer for the sake of society, in 1995 it was more important to pay attention to the enviroment and get the paycheck to last all month and in 2016 it was even more important to take the environment in to account when consuming and be aware of all the individual needs, that might not be possible to fullfill, in the household.