The encouragement of governments to turn its systems toward cashless societies will likely
lead to an emergence of new touristic experiences. The impacts of cashlessness will affect the
creation of the purchasing experience in the tourist mind. Sweden is one of the fastest growing
economies toward a cashless society, hence, this study will explore the tourist experience in a
cashless society and its impacts on the tourist experience by applying hypothesis basing on
rational choice theory. The study is based on a survey of data collected via on-site sampling
during the Swedish Skiing games: Cross Country World Cup, that is held in Falun, Sweden
between 15th-18th of March in 2018.