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Student’s Attitudes and Perceptions towards Career Intentions & Mobility in the Tourism Industry: A Study of Swedish Universities
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Aim

The aim of this study is to capture the students understanding of their entry into the tourism work market by examining the students across Sweden that study in tourism programs.

Methods

An online survey was circulated to students enrolled in tourism programs in Sweden. A non-probability sampling was applied to ensure that the primary data could be collected through the use of convenience sampling. A total amount of 205 valid responses were gathered which were analysed by using an independent sample T-test, correlation analysis and linear regression analysis.

Results

The variable work experience (yes and no) was not found to be significantly different from attitudes and perception of careers (Nature of work and Commitment to the Industry). Whereas, the relationship between students’ mobility and the intention to pursue a career in the tourism industry was found to exist.

Conclusion

Student’ attitudes and perceptions towards a career in the tourism industry tends to be positive. Thus, there is no significant difference between students with work experience and the students that do not have any. However, a positive relationship between the attitudes and perceptions towards mobility and the intention to pursue a career in tourism could be found.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Tourism career, student perception, student attitudes, mobility, nature of work, commitment to the industry, Sweden
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-28880OAI: oai:DiVA.org:du-28880DiVA, id: diva2:1261991
Available from: 2018-11-09 Created: 2018-11-09

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf