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The ikumen of GQ Japan and Vogue Japan: Attitudes toward fatherhood in popular online media discourse
Dalarna University, School of Humanities and Media Studies, Japanese.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In the context of Japan's current socio-economic problems and the shift in attitudes regarding traditional gender roles, fatherhood, in particular

ikumen - a term denoting fathers who actively participate in childrearing and household activities - has received increased attention in the media in recent years. Considering the media's potential to generate and reinforce stereotypes and influence public opinion, an investigation of the discourse surrounding ikumen can reveal what the term has come to signify and whether the understanding of it varies across different audiences.

This paper analyzes 23 online articles from two large circulation Japanese publications aimed at men and women in their 30s-40s. The explicit and implicit attitudes encoded in the publications' online articles which contain the keyword

ikumen are extracted and analyzed within the framework of appraisal theory. Additionally, variables such as the referent of the term ikumen, the nature, theme and length of the articles are considered.

The investigation reveals that the meaning of

ikumen is not limited to that of an emotional-affective approach to fatherhood, but can also encompass desirable outer appearance, as well as a s0cial phenomenon and label. These components are emphasized to varying degrees depending on both source and text category.

Place, publisher, year, edition, pages
2018.
Keywords [en]
ikumen, fatherhood, online media, appraisal theory, Martin and White, Sano, JAppraisal dictionary, GQ Japan, Vogue Japan
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:du-29480OAI: oai:DiVA.org:du-29480DiVA, id: diva2:1287832
Available from: 2019-02-12 Created: 2019-02-12

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf