du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Design av grafiskt material till ett indiespel: Processen att utveckla en logotypoch webbsida till spelet Heathen Quest.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Design of marketing material for an indie game: The process to develop a logo and a website for the game Heathen Quest. (English)
Abstract [sv]

Målet med detta arbete var att ta fram en logotyp och en webbsida till spelet Heathen Quest. Både webbsidan och logotypen skulle tilltala spelets målgrupp och förmedla spelets känsla: ”Rollspel med klassiska dungeon crawling och moderna inslag”.

En visuell innehållsanalys gjordes för att undersöka hur liknande populära indiespel designat sina webbsidor och logotyper. En enkät utfördes med respondenter ur målgruppen för att utreda vad de upplevde som tilltalande. För att se om materialet skulle vara kommersiellt gångbart, utfördes semistrukturerade intervjuer med branschaktiva inom indiespelutveckling. Till sist utfördes en semistrukturerad intervju med Heavy Realm Games för att validera att materialet reflekterade den känsla som de ville förmedla. Baserat på den data som samlades in skapades designförslag som skulle både signalera att spelet var ett RPG-spel, vara tilltalande för målgruppen och visuellt representera spelets tema.

Under undersökningen framgick det att det är viktigt att designa med ett tydligt mål. Författaren har också upptäckt vikten av att välja det material som ska marknadsföra ett spel baserat på den tid som finns tillgänglig till att skapa det och underhålla det. Det är möjligt att det finns andra typer av grafiskt material som skulle ha varit av högre relevans att fokusera på inför sin lansering av spelet. Resultatet av de skisser som skapades under arbetet visar att de i stor utsträckning tilltalar målgruppen, kommer vara kommersiellt gångbara och kommunicerar spelets tema väl.

Abstract [en]

The goal of this investigation was to create a logo and a website for the game Heathen Quest. Both the website and the logo would appeal to the game's target audience and convey the feeling of the game: "Role playing game with classic dungeon crawling and modern elements".

A visual content analysis was used to investigate how popular indie games designed their web pages and logos. A survey was conducted with respondents from the target group to investigate what they experienced as appealing. To see if the material would be commercially viable, semi-structured interviews were conducted with industry active in indie game development. A semi-structured interview with Heavy Realm Games was performed to validate that the material reflected the feeling that the studio wanted to be conveyed. Based on the data collected, design suggestions were created that would signal that the game was an RPG game, be appealing to the target audience and visually represent the game's theme.

During the investigation it became clear that it is important to design with a clear goal. The author has also discovered the importance of choosing the material to promote a game based on the time available to create and maintain it. It is possible that there are other types of marketing material that would have been more relevant to focus on before launching the game. The result of the sketches that were created during the work show that they, to a large extent, appeal to the target group, will be commercially viable and communicate the theme of the game well.  

Place, publisher, year, edition, pages
2019.
Keywords [en]
design process, graphic design, indie game, logotype, marketing materials, website
Keywords [sv]
Designprocessen, grafisk design, indiespel, logotyp, grafiskt material, webbsida
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:du-30014OAI: oai:DiVA.org:du-30014DiVA, id: diva2:1314963
Available from: 2019-05-10 Created: 2019-05-10

Open Access in DiVA

fulltext(8670 kB)13 downloads
File information
File name FULLTEXT01.pdfFile size 8670 kBChecksum SHA-512
0452550f860ed38564da8b7604e17dab1566f79b5455bf04bc8596a832c5d26396c9f72c564e42ecc1b6228712079a972e5e92691d5808e5b4d964ac921c3bb7
Type fulltextMimetype application/pdf

By organisation
Graphic Arts Technology
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 13 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 21 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf