Research on the flipped classroom in business courses suggests that this approach can increase student involvement, task orientation and innovation as well as motivation and engagement. Even though research findings regarding impact on student grades differ, the overall outcomes of flipped classroom teaching seem to be encouraging. However, to reach these positive outcomes the flipped classroom needs to be carefully thought through and implemented.
Based on previous research findings and author’s personal experience of implementing the flipped classroom design in two business administration and management courses at Dalarna University in Sweden, this chapter presents some key thoughts to be considered when flipping the classes and provides some empirical examples of flipped classroom implementation.
In conclusion, the chapter suggests a) not covering everything in videos, but rather stimulate students’ curiosity for reading and participating in classes, b) considering carefully what shall be done prior the class and what can be done during the class, c) using the information from students’ pre-class activities to customize in-class activities, d) creating incentives for students’ participation in classes as participation seems to be important for development of higher level cognitive skills (applying, analysing, evaluating) which are the key skills of all business graduates.