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The impact of product packaging on consumers' purchase desisions within a low involvement product category
ESC-Dijon School of Business.
ESC-Rennes School of Business.
Umeå universitet, Företagsekonomi.ORCID iD: 0000-0003-0685-5360
2012 (English)In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 21, no 2/3, p. 124-135Article in journal (Refereed) Published
Place, publisher, year, edition, pages
IMDA Press , 2012. Vol. 21, no 2/3, p. 124-135
Keywords [en]
Consumer behavior, packaging, purchase decisions
National Category
Social Sciences
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URN: urn:nbn:se:du-34712OAI: oai:DiVA.org:du-34712DiVA, id: diva2:1457350
Available from: 2013-03-12 Created: 2020-08-11 Last updated: 2020-08-11Bibliographically approved

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Hultén, Peter

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